---
title: "Votive Candles Scented — $65K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/votive-candles-scented"
last_updated: "2026-08-09T12:49:16.531Z"
locale: en
meta:
description: "Niche score 54/100 · $65K/yr market · 122K searches/yr · $16.43 avg price. Soft demand (-25.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $65K/yr market · 122K searches/yr · $16.43 avg price. Soft demand (-25.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Votive Candles Scented — $65K/yr Amazon US Niche (2026) - Flapen"
---
# **votive candles scented**
**Worth a look**
Shows low returns (1.2%), but soft demand (-25.3% this quarter) keeps it on the watch list.
Market size 16Growth 12Conversion 40Competition 77Returns 90Price range 77Avg price 79Brand share 52Review moat 76Quality gap 84
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$16.43**
avg listing price — sweet spot $15–$100
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Price range**
**Great****$9.83–$32.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****480.97**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****3.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$65K**
$65K/yr · 122K searches
**Growth**
**Bad****-25.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, votive candles scented is a $65K/yr Amazon United States market (122K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **votive candles scented market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$82K–$99K**
- units × avg price
- **Conversion rate**
- **3.2%**
- **Avg BSR**
- **#68**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **47%**
- **Out of stock**
- **12.3%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**15 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**38%**
Top 20: 86%
**Open market**
**20%**
- Aroma Naturals26% - CW STUDIO19% - Light In The Dark13% - General Wax & Candle Company8% - Hyoola7% - YOSICIL6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -25.3% search growth over the last 90 days.
6K4KSpike '24Holiday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/votive-candles-scented/trend)
## **Top votive candles scented search terms**
- **scented votive candles**61K/yr-24.0%2.7% conv. - **votive candles scented**41K/yr-17.8%2.9% conv. - **scented votive candles bulk**9K/yr-40.6%3.6% conv. - **scented votives**5K/yr-21.5%3.9% conv. - **scented votive candles clearance sale**5K/yr-64.7%2.4% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/votive-candles-scented/search-terms)
## **Top votive candles scented products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$5K12%$8K16%$10K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Aroma Naturals Votive Candles with Orange Clove and Cinnamon Essential Oil White Scented Peace Pearl 5.5x3.75x2 Inch (Pack of 6)**Aroma Naturals**$12.29**4.3★760 rev](https://www.amazon.com/dp/B00TTZECW4) [2**Scented Votive Candles Set of 9 CW Studio 12 Hour Burn Sweet Pea & Peony Citrus Blossom Garden Mint Fragrances Pastel Pink Yellow & Green Aromatherapy Home Candles in Kraft Paper Gift Box**CW STUDIO**$10.58**4.7★15 rev](https://www.amazon.com/dp/B0G56WCS37) [3**Scented Votive Candles Set of 9 CW Studio Kraft Paper Gift Box Up to 12 Hour Clean Burn Each Hand-Poured Soy & Paraffin Wax Variety Pack Home Decor & Gift**CW STUDIO**$10.61**3.7★8 rev](https://www.amazon.com/dp/B0G56MJ1P3) [4**Scented Votive Candles for Home Decoration 2 Inches Aromatherapy Candle Set with 6 Fragrances - Apple&Cinnamon Jasmine Eucalyptus Lavender Wolfberry&Blood Orange Passion Fruit**YOSICIL**$15.99**4.0★494 rev](https://www.amazon.com/dp/B09JC352M4) [5**Scented Votive Candles Set of 9 CW Studio 12 Hour Burn Sweet Pea & Peony Citrus Blossom Garden Mint Fragrances Pastel Pink Yellow & Green Aromatherapy Home Candles in Kraft Paper Gift Box**CW STUDIO**$10.27**4.3★8 rev](https://www.amazon.com/dp/B0G56SXNQY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Aromatherapy Candles Set - 24 Pack Scented Candles with 12 Natural Fragrances Votive Candles in Clear Plastic Jars for Home Decor Stress Relief Sleep Ideal Gift for Women Mothers Day Birthday.**Wfmolcand**$24.40**2,089 rev6mo ago](https://www.amazon.com/dp/B0GKDGWV5J) [**Scented Votive Candles Set of 9 CW Studio 12 Hour Burn Sweet Pea & Peony Citrus Blossom Garden Mint Fragrances Pastel Pink Yellow & Green Aromatherapy Home Candles in Kraft Paper Gift Box**CW STUDIO**$10.58**15 rev7mo ago](https://www.amazon.com/dp/B0G56WCS37) [**Scented Votive Candles Set of 9 CW Studio Kraft Paper Gift Box Up to 12 Hour Clean Burn Each Hand-Poured Soy & Paraffin Wax Variety Pack Home Decor & Gift**CW STUDIO**$10.61**8 rev7mo ago](https://www.amazon.com/dp/B0G56MJ1P3) [**Scented Votive Candles Set of 9 CW Studio 12 Hour Burn Sweet Pea & Peony Citrus Blossom Garden Mint Fragrances Pastel Pink Yellow & Green Aromatherapy Home Candles in Kraft Paper Gift Box**CW STUDIO**$10.27**8 rev7mo ago](https://www.amazon.com/dp/B0G56SXNQY) [**Scented Votive Candles for Home Decoration 2 Inches Aromatherapy Candle Set with 6 Fragrances - Apple&Cinnamon Jasmine Eucalyptus Lavender Wolfberry&Blood Orange Passion Fruit**YOSICIL**$15.99**494 rev5y ago](https://www.amazon.com/dp/B09JC352M4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Scented Votive Candles Set of 9 CW Studio 12 Hour Burn Sweet Pea & Peony Citrus Blossom Garden Mint Fragrances Pastel Pink Yellow & Green Aromatherapy Home Candles in Kraft Paper Gift Box**CW STUDIO**$10.58**4.7★**▲ 527%**](https://www.amazon.com/dp/B0G56WCS37) [**Scented Votive Candles Set of 9 CW Studio 12 Hour Burn Sweet Pea & Peony Citrus Blossom Garden Mint Fragrances Pastel Pink Yellow & Green Aromatherapy Home Candles in Kraft Paper Gift Box**CW STUDIO**$10.27**4.3★**▲ 518%**](https://www.amazon.com/dp/B0G56SXNQY) [**Scented Votive Candles Set of 9 CW Studio Kraft Paper Gift Box Up to 12 Hour Clean Burn Each Hand-Poured Soy & Paraffin Wax Variety Pack Home Decor & Gift**CW STUDIO**$10.61**3.7★**▲ 508%**](https://www.amazon.com/dp/B0G56MJ1P3) [**Aromatherapy Candles Set - 24 Pack Scented Candles with 12 Natural Fragrances Votive Candles in Clear Plastic Jars for Home Decor Stress Relief Sleep Ideal Gift for Women Mothers Day Birthday.**Wfmolcand**$24.40**4.6★**▲ 423%**](https://www.amazon.com/dp/B0GKDGWV5J) [**Aroma Naturals Ambiance 6 Count Votive Candles**Aroma Naturals**$13.65**4.4★**▲ 334%**](https://www.amazon.com/dp/B00PWAN3IY)
**~~View all trending →~~**
## **What buyers say about votive candles scented**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**63%
*“Amazing scent”*
**Brightness/Shine/Glow**6%
*“They shine very brightly”*
**Quality-Overall**6%
*“Great Candle quality”*
**Value For Money**6%
*“They were inexpensive”*
**Color**4%
*“The color is okay”*
**Durability**1%
*“Long Lasting”*
**Size-Overall**1%
*“Its the perfect size”*
**Gifting Purpose**1%
*“Gift”*
**Advertised Vs Actual Product**1%
*“AS MENTIONED”*
**Fire Resistance**1%
*“They do burn cleanly and quickly”*
### **What buyers complain about **
**Smell**45%
*“It smells artificial now”*
**Size-Overall**8%
*“These candles are very small”*
**Quality-Overall**6%
*“Bad burning quality”*
**Flammable**5%
*“I had it burning all the time”*
**Value For Money**5%
*“Not worth the price”*
**Strength**3%
*“Crappy”*
**Durability**2%
*“The candle only lasted 5 hours of burn time”*
**Color**1%
*“hot pink in color”*
**Allergies**1%
*“they caused asthma attack”*
**Advertised Vs Actual Product**1%
*“Color in photograph is misleading”*
### **Top return reasons **
**Smell**56%
**Size-Overall**20%
**Advertised Vs Actual Product**7%
**Color**4%
**Flammable**2%
**Defective Material/Parts**2%
**Display Colors**2%
**Value For Money**2%
**Quality-Overall**1%
**Mechanism Issues**1%
## **Common questions**
- **Is votive candles scented profitable to sell on Amazon United States?**
- The niche generates $65K/yr across 36 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -25.3%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the votive candles scented niche?**
- 15 brands and 21 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in votive candles scented?**
- Top complaints mined from reviews: Smell, Size-Overall, Quality-Overall. The return rate is 1.2%.
- **When does demand for votive candles scented peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the votive candles scented niche?**
- Listings span $9.83–$32.55; the average listing price is $16.43 (sweet spot $15–$100). The average incumbent carries 481 reviews — the moat a new listing must climb.
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