---
title: "Vellux Blanket — $152K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/vellux-blanket"
last_updated: "2026-08-09T05:10:31.114Z"
locale: en
meta:
description: "Niche score 42/100 · $152K/yr market · 235K searches/yr · $28.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $152K/yr market · 235K searches/yr · $28.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Vellux Blanket — $152K/yr Amazon US Niche (2026) - Flapen"
---
# **vellux blanket**
**Skip it**
Soft demand (-35.2% this quarter) — this niche doesn't clear our bar today.
Market size 32Growth 7Conversion 29Competition 66Returns 82Price range 95Avg price 95Brand share 18Review moat 10Quality gap 37
**Avg price**
**Incredible****$28.00**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$18.11–$45.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$152K**
$152K/yr · 235K searches
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****30,782.71**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-35.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, vellux blanket is a $152K/yr Amazon United States market (235K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vellux blanket market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$112K–$140K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#92**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **97%**
- **Out of stock**
- **6.6%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 84%
**Open market**
**6%**
- Vellux46% - Bedsure23% - Utopia Bedding20% - BEDLORE2% - Whale Flotilla2% - PHF2% - Open — no brand owns it (4 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — -35.2% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/vellux-blanket/trend)
## **Top vellux blanket search terms**
- **vellux blanket**30K/yr-20.3%1.0% conv. - **sherpa blanket queen**44K/yr-56.6%0.8% conv. - **cobertor para cama queen**12K/yr+11.1%0.5% conv. - **vellux blankets queen size**15K/yr-29.9%3.4% conv. - **queen sherpa blanket**19K/yr-50.0%1.1% conv. - **utopia bedding blanket**8K/yr+20.4%1.2% conv. - **velux blanket queen**9K/yr-24.3%3.0% conv. - **fluffy queen blanket**10K/yr-24.1%0.1% conv. - **beige blanket queen**7K/yr-21.3%1.7% conv. - **thick queen blanket**10K/yr-47.1%0.9% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/vellux-blanket/search-terms)
## **Top vellux blanket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$15K20%$30K30%$46K40%$61K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vellux Original Blanket Queen Size 90x90 Blue**Vellux**$36.06**4.4★10,944 rev](https://www.amazon.com/dp/B002KFZ4GS) [2**Bedsure GentleSoft Fleece Bed Blankets Queen Size Grey - Soft Warm Outdoor Picnic Blanket for Camping Travel Lightweight Cozy Anti-Static Room Home Decor Gifts for Husband and Men 90x90 inches**Bedsure**$20.40**4.6★178,367 rev](https://www.amazon.com/dp/B0157T2ENY) [3**Utopia Bedding Fleece Blanket Queen Size Grey (90x90 Inches) Ultra Soft Warm Lightweight Microfiber Breathable Anti-Static Cozy Bed Blanket All-Season Home Decor Gift for Women and Men**Utopia Bedding**$19.57**4.6★90,752 rev](https://www.amazon.com/dp/B073H8STZ7) [4**Utopia Bedding Sherpa Blanket Queen Size (Grey 90x90 Inches) - Soft Warm Plush Fleece Reversible Blanket for Bed Sofa Couch Camping and Travel**Utopia Bedding**$26.33**4.7★24,635 rev](https://www.amazon.com/dp/B07381K8TM) [5**The Original Vellux Blanket - Soft Warm Insulated Pet-Friendly Home Bed & Sofa - Moss Twin 66 x 90**Vellux**$28.96**4.4★10,944 rev](https://www.amazon.com/dp/B002KFZ4FE)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ultra Soft Fleece Blanket Queen Size - Flannel Fleece Luxury Queen Blanket - Lightweight for Couch Bed Chair - Thick Warm and Breathable - All Season Cozy Fuzzy Anti-Static Microplush Bedding Grey**CGK Unlimited**$25.46**1,896 rev1y ago](https://www.amazon.com/dp/B0DTQBMMR4) [**Vellux 100% Cotton Blanket Queen 90x90 Pacific Blue**Vellux**$36.04**197 rev2y ago](https://www.amazon.com/dp/B0D3DSSV1Q) [**Sherpa Blankets Queen Size - Fleece Queen Blanket for Bed Soft and Warm Throw Blanket for Winter 90 x 90 Sage Green**Kozyhvn**$21.49**314 rev2y ago](https://www.amazon.com/dp/B0CP82Q6YB) [**Bedsure Sherpa Blanket Queen Size for Bed - Super Soft Cozy Fleece Thick Warm Blanket for Winter GentleSoft Home Room Decor Beige 90x90 Inches**Bedsure**$40.19**2,006 rev2y ago](https://www.amazon.com/dp/B0CPSNS4YQ) [**Bedsure GentleSoft 100% Cotton Blanket Queen Size for Bed - Cooling Breathable and Lightweight Soft Cozy Textured Herringbone Woven Summer Blanket for Home Decor Linen Beige 90x90 inches**Bedsure**$30.27**2,996 rev2y ago](https://www.amazon.com/dp/B0CMQ7G5TH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sherpa Blankets Queen Size - Fleece Queen Blanket for Bed Soft and Warm Throw Blanket for Winter 90 x 90 Sage Green**Kozyhvn**$21.49**4.3★**▲ 434%**](https://www.amazon.com/dp/B0CP82Q6YB) [**Vellux Original Blanket Queen Size 90x90 Sage Green**Vellux**$31.53**4.4★**▲ 230%**](https://www.amazon.com/dp/B002KFZ4HC) [**Ultra Soft Fleece Blanket Queen Size - Flannel Fleece Luxury Queen Blanket - Lightweight for Couch Bed Chair - Thick Warm and Breathable - All Season Cozy Fuzzy Anti-Static Microplush Bedding Grey**CGK Unlimited**$25.46**4.6★**▲ 161%**](https://www.amazon.com/dp/B0DTQBMMR4) [**BEDLORE Waterproof Mattress Protector Queen Size Mattress Pad Noiseless with Deep Pocket 6-18 Depth Soft Breathable Dirt-Proof Bed Mattress Cover Washable for Home Bedroom Hotel (Gray)**BEDLORE**$25.00**4.6★**▲ 116%**](https://www.amazon.com/dp/B0C1NNYJGB) [**Vellux Queen Size Blanket - All Season Luxury Warm Micro plush Lightweight Thermal Fleece Blankets - Perfect For Couch Bed Sofa - Breathable Bed Blankets Queen Size - Hotel Quality (90x90 Inch Ivory)**Vellux**$30.76**4.4★**▲ 84%**](https://www.amazon.com/dp/B002KFZ4H2)
**~~View all trending →~~**
## **What buyers say about vellux blanket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**15%
*“Absolutely soft”*
**Size-Overall**12%
*“Awesome Fit”*
**Quality-Overall**11%
*“Excellent product great buy”*
**Warmth**10%
*“Keeps me warm”*
**Comfort-Overall**8%
*“Extremely comfortable”*
**Value For Money**6%
*“Good value for money”*
**Advertised Vs Actual Product**3%
*“Exactly as pictured”*
**Weight Light**3%
*“Lightweight Blanket”*
**Washability**2%
*“Washes Well”*
**Color**2%
*“the color was accurate”*
### **What buyers complain about **
**Water Resistance**12%
*“Not water proof”*
**Thickness**9%
*“Not very thick”*
**Quality-Overall**7%
*“Not higher quality item”*
**Size-Overall**5%
*“Runs small”*
**Washability**5%
*“When washed it falls apart”*
**Leak-Proof**4%
*“leaked through onto the mattress”*
**Durability**3%
*“Falls Apart”*
**Material Quality**3%
*“Cheap material”*
**Pilling/Linting**2%
*“Too much lint”*
**Smell**2%
*“Smells like toxic chemicals”*
### **Top return reasons **
**Size-Overall**25%
**Thin**11%
**Color**11%
**Material Quality**9%
**Advertised Vs Actual Product**6%
**Quality-Overall**4%
**Value For Money**4%
**Thickness**2%
**Soft Feel**2%
**Warmth**2%
## **Common questions**
- **Is vellux blanket profitable to sell on Amazon United States?**
- The niche generates $152K/yr across 31 tracked products. 90-day search growth is -35.2%. Flapen's verdict: Skip it (42/100).
- **How competitive is the vellux blanket niche?**
- 10 brands and 16 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in vellux blanket?**
- Top complaints mined from reviews: Water Resistance, Thickness, Quality-Overall. The return rate is 1.6%.
- **When does demand for vellux blanket peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the vellux blanket niche?**
- Listings span $18.11–$45.11; the average listing price is $28.00 (sweet spot $15–$100). The average incumbent carries 30,783 reviews — the moat a new listing must climb.
## **Related niches in Home & Kitchen**
- 74 [**graduation centerpieces for tables 2023**](https://flapen.com/research/us/home-kitchen/graduation-centerpieces-for-tables-2023)$368K/yr+228.8%**Worth a look**- 74 [**artificial hanging flowers for outdoors**](https://flapen.com/research/us/home-kitchen/artificial-hanging-flowers-for-outdoors)$1.2M/yr+77.3%**Launch it**- 74 [**5th grade graduation decorations**](https://flapen.com/research/us/home-kitchen/5th-grade-graduation-decorations)$149K/yr+666.7%**Worth a look**- 75 [**4th of july party supplies**](https://flapen.com/research/us/home-kitchen/4th-of-july-party-supplies)$240K/yr>1,000%**Worth a look**- 75 [**desk goose**](https://flapen.com/research/us/home-kitchen/desk-goose)$2.2M/yr+40.7%**Launch it**- 75 [**fall candles**](https://flapen.com/research/us/home-kitchen/fall-candles)$620K/yr+155.9%**Worth a look**[**All Home & Kitchen niches **](https://flapen.com/research/us/home-kitchen)