---
title: "Search terms — vase - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/vase/search-terms"
last_updated: "2026-08-09T13:06:32.999Z"
locale: en
meta:
  description: "Niche score 59/100 · $5.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
  "og:description": "Niche score 59/100 · $5.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
  "og:title": "Search terms — vase - Flapen"
---

# **vase**

**Worth a look**

Shows a $5.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 97Growth 18Conversion 22Competition 88Returns 25Price range 81Avg price 93Brand share 95Review moat 68Quality gap 18

**Market size**

**Incredible****$5.0M**

$5.0M/yr · 13.1M searches

**Brand share**

**Incredible****38%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$22.14**

avg listing price — sweet spot $15–$100

**Competition**

**Great****27%**

top-5 click share — an open shelf

**Price range**

**Great****$6.54–$55.82**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****762.23**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Bad****5.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Bad****1.7%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-13.6%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")

## Search terms