---
title: "Vase — $5.0M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/vase"
last_updated: "2026-08-07T09:43:16.305Z"
locale: en
meta:
description: "Niche score 59/100 · $5.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 59/100 · $5.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
"og:title": "Vase — $5.0M/yr Amazon US Niche (2026) - Flapen"
---
# **vase**
**Worth a look**
Shows a $5.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 97Growth 18Conversion 22Competition 88Returns 25Price range 81Avg price 93Brand share 95Review moat 68Quality gap 18
**Market size**
**Incredible****$5.0M**
$5.0M/yr · 13.1M searches
**Brand share**
**Incredible****38%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$22.14**
avg listing price — sweet spot $15–$100
**Competition**
**Great****27%**
top-5 click share — an open shelf
**Price range**
**Great****$6.54–$55.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****762.23**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****5.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-13.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, vase is a $5.0M/yr Amazon United States market (13.1M searches/yr). The top 5 brands hold 38% of demand. Demand peaks in Feb. Verdict: Worth a look — 59/100.
Data updated Aug 3, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vase market data**
- **Units sold / yr**
- **200K–250K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$4.4M–$5.5M**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#111**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **0.8%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
**Brands**
**59 **▼falling
**Sellers**
**83**
**Top-5 brand share**
**38%**
Top 20: 73%
**Top-5 click share**
**27%**
Top 20: 60%
**Open market**
**59%**
- Nisoger11% - Vanselia9% - GUKJOB7% - ComSaf6% - RIKBVOM5% - CEMABT4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.6% search growth over the last 90 days.
350K250KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/vase/trend)
## **Top vase search terms**
- **vase**3.4M/yr-16.8%1.3% conv. - **flower vase**1.9M/yr-18.5%1.6% conv. - **vases**1.5M/yr-15.1%0.5% conv. - **vases for centerpieces**606K/yr+4.9%0.5% conv. - **ceramic vase**710K/yr-11.7%0.5% conv. - **glass vase**606K/yr-15.7%0.9% conv. - **vases for flowers**375K/yr-15.5%0.9% conv. - **white vase**459K/yr-13.7%1.0% conv. - **black vase**450K/yr-8.2%0.2% conv. - **flower vases**338K/yr-2.3%0.9% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/vase/search-terms)
## **Top vase products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$100K4%$200K6%$299K8%$399K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**8 Inch Clear Glass Vase for Flowers Modern Boho Table Decor**Nisoger**$10.45**4.7★2,419 rev](https://www.amazon.com/dp/B09X34SFQF) [2**White Ceramic Vase GUKJOB Small Cute Flower Vase for Pampas Grass Home Living Room Dining Table Farmhouse Office Decor Bedroom Table and Kitchen Shelf (White)**GUKJOB**$11.87**4.8★1,839 rev](https://www.amazon.com/dp/B0C6JHS1JL) [3**ComSaf Glass Cylinder Vases Bud Vase for Centerpieces 8 Inch Tall Ribbed Vase Hurricane Floating Candle Holder Decorative Flower Vases for Wedding Reception Home Decor Housewarming Gift (Clear)**ComSaf**$10.42**4.6★1,055 rev](https://www.amazon.com/dp/B0D37W27LT) [4**Ceramic Vase for Flowers Modern Small Ribbed Textured Flower Vase for Home Decor Pampas Grass Decorative Farmhouse Coffee Table Kitchen Centerpieces Bookshelf and Home Living (White)**RIKBVOM**$11.52**4.7★712 rev](https://www.amazon.com/dp/B0D4537YMT) [5**CEMABT Glass Vases for FlowersThickened 3.4 lb Morden vases for Tables Centerpieces vase for Home Decor Crystal Colorful and Clear Rose Large Vases Christmas Day Gifts(Heavy Duty)**CEMABT**$14.69**4.7★1,593 rev](https://www.amazon.com/dp/B0C66J3F75)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**vancasso Ceramic Vase 7.8 Inch Modern Ribbed Glossy Decorative Vase Flower vase for Home Decor Living Room Bedroom Office Decor White**vancasso**$11.92**93 rev8mo ago](https://www.amazon.com/dp/B0G2LSQKTG) [**Vintage Vase Set of 3 Ceramic Vintage Flower Vases Chinoiserie Decorative Home Decor Retro Floral Vase Rustic Farmhouse Decor for Table Bookshelf Mantel Kitchen Living Room Office - Green and Beige**ooit**$30.98**440 rev1y ago](https://www.amazon.com/dp/B0FCFHBG26) [**Dobbyby Ceramic Flower Vase 7.6 inch Farmhouse Rustic Vase Decorative Pottery Terracotta Vases for Home Decor Table Mantle Fireplace Living Room Bathroom Wedding Centerpiece (Whitewashed)**Dobbyby**$26.56**718 rev1y ago](https://www.amazon.com/dp/B0F9SVL9X4) [**Vanselia Ceramic Flower Vase Home Decor - Farmhouse Table Vases Rustic Vintage Living Room Kitchen Bedroom Decorations for House Book Shelf Office Coffee Desk Dining Fireplace (7.4 Rustic)**Vanselia**$26.61**1,091 rev1y ago](https://www.amazon.com/dp/B0DYNDCDFT) [**Vanselia Ceramic Flower Vase Home Decor - Farmhouse Table Vases Rustic Vintage Living Room Kitchen Bedroom Decorations for House Book Shelf Office Coffee Desk Dining Fireplace (7.4 Retro)**Vanselia**$26.51**1,091 rev1y ago](https://www.amazon.com/dp/B0DYNNJWG1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**vancasso Ceramic Vase 7.8 Inch Modern Ribbed Glossy Decorative Vase Flower vase for Home Decor Living Room Bedroom Office Decor White**vancasso**$11.92**4.8★**▲ 193%**](https://www.amazon.com/dp/B0G2LSQKTG) [**Vintage Vase Set of 3 Ceramic Vintage Flower Vases Chinoiserie Decorative Home Decor Retro Floral Vase Rustic Farmhouse Decor for Table Bookshelf Mantel Kitchen Living Room Office - Green and Beige**ooit**$30.98**4.7★**▲ 139%**](https://www.amazon.com/dp/B0FCFHBG26) [**Ceramic Vase Set-3 Small Flower Vases for Decor Modern Boho Farmhouse Style Decorative Vases for Pampas Grass & Dried Flowers Distressed Finish (Beige)**TINCTOTNIC**$18.52**4.7★**▲ 77%**](https://www.amazon.com/dp/B0DKD27HPB) [**36Pcs Bud Vases Set Small Vintage Glass Bottles Clear Bud Vases in Bulk Multiple Shape Cute Glass Vases for Rustic Wedding Centerpieces Table Decorations and Home Decor(Clear)**JALANCY**$35.03**4.8★**▲ 36%**](https://www.amazon.com/dp/B0DFVZQDPZ) [**Der Rose 8 Flower Vase Clear Glass Vase for Wedding Centerpiece Decor Gift**Der Rose**$9.06**4.6★**▲ 34%**](https://www.amazon.com/dp/B0D46RK7YQ)
**~~View all trending →~~**
## **What buyers say about vase**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Amazing quality”*
**Size-Overall**13%
*“fits perfectly with my home décor”*
**Advertised Vs Actual Product**11%
*“As advertised”*
**Design-Overall**10%
*“Classic design”*
**Value For Money**9%
*“Great purchase for the price”*
**Color**7%
*“Beautiful color”*
**Strength**5%
*“Beautiful and Sturdy”*
**Shape/Style**3%
*“Cute and stylish”*
**Durability**2%
*“it didnt break”*
**Weight Heavy**2%
*“Also a heavy piece”*
### **What buyers complain about **
**Size-Overall**38%
*“the opening is way too small”*
**Value For Money**5%
*“A little pricey”*
**Quality-Overall**4%
*“one must have slipped past the quality control inspection”*
**Color**4%
*“The color is slightly off-white”*
**Weight Heavy**3%
*“And very heavy for big flower arrangements”*
**Thickness**2%
*“Very thick glass”*
**Hard Feel**2%
*“Too ROUGH”*
**Durability**2%
*“Easily breakable”*
**Advertised Vs Actual Product**2%
*“Mine did not match picture”*
**Product Condition**2%
*“Used product”*
### **Top return reasons **
**Size-Overall**69%
**Color**6%
**Value For Money**6%
**Advertised Vs Actual Product**5%
**Defective Material/Parts**2%
**Quality-Overall**2%
**Material Quality**2%
**Shape/Style**1%
**Functionality-Overall**1%
**Design-Overall**1%
## **Common questions**
- **Is vase profitable to sell on Amazon United States?**
- The niche generates $5.0M/yr across 79 tracked products. 8 of 9 products launched in the last 360 days are still selling. 90-day search growth is -13.6%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the vase niche?**
- 59 brands and 83 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 38% of demand.
- **What do buyers complain about in vase?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 5.1% — above our launch gate.
- **When does demand for vase peak?**
- Demand peaks in Feb; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the vase niche?**
- Listings span $6.54–$55.82; the average listing price is $22.14 (sweet spot $15–$100). The average incumbent carries 762 reviews — the moat a new listing must climb.
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