---
title: "Vase Filler — $342K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/vase-filler"
last_updated: "2026-08-06T18:48:51.789Z"
locale: en
meta:
description: "Niche score 47/100 · $342K/yr market · 1.0M searches/yr · $10.30 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 47/100 · $342K/yr market · 1.0M searches/yr · $10.30 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Vase Filler — $342K/yr Amazon US Niche (2026) - Flapen"
---
# **vase filler**
**Skip it**
Soft demand (-9.2% this quarter) — this niche doesn't clear our bar today.
Market size 53Growth 20Conversion 40Competition 71Returns 47Price range 52Avg price 36Brand share 76Review moat 36Quality gap 32
**Brand share**
**Great****59%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****$342K**
$342K/yr · 1.0M searches
**Price range**
**Good****$5.90–$24.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****3.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****3.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,929.1**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$10.30**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-9.2%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, vase filler is a $342K/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Jan. Verdict: Skip it — 47/100.
Data updated Aug 3, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vase filler market data**
- **Units sold / yr**
- **30K–40K**
- avg 500–750/product
- **Revenue / yr**
- **$309K–$412K**
- units × avg price
- **Conversion rate**
- **3.2%**
- **Avg BSR**
- **#47**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **97%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**28 **▼falling
**Sellers**
**40**
**Top-5 brand share**
**59%**
Top 20: 92%
**Top-5 click share**
**42%**
Top 20: 79%
**Open market**
**37%**
- FANTIAN18% - FALAMON13% - FUTUREPLUSX12% - DomeStar8% - Houseables8% - NOTCHIS4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.2% search growth over the last 90 days.
25K15KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/vase-filler/trend)
## **Top vase filler search terms**
- **vase filler**332K/yr-18.5%1.3% conv. - **vase fillers**109K/yr-25.3%1.1% conv. - **glass beads for vases**73K/yr-0.8%4.2% conv. - **vase fillers for centerpieces**79K/yr-19.8%1.4% conv. - **marbles for vases**55K/yr+6.8%4.0% conv. - **glass pebbles**39K/yr+44.3%2.3% conv. - **vase fillers for home decor**57K/yr-27.1%0.4% conv. - **glass stones**32K/yr+43.0%2.3% conv. - **vase filler beads**42K/yr-10.1%2.1% conv. - **glass marbles for vases**31K/yr+4.5%4.2% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/vase-filler/search-terms)
## **Top vase filler products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$14K8%$27K12%$41K16%$55K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**FANTIAN 1lb Clear Glass Beads for Vases 100 Pcs Glass Pebbles Clear Flat Glass Marbles for Vase Filler Flower Candle Crafts Centerpieces and Wedding Decoration**FANTIAN**$6.73**4.7★1,597 rev](https://www.amazon.com/dp/B0CPPRHFHL) [2**FALAMON 140 000 Clear Beads for Vases Transparent Vase Filler Christmas Decoration Wedding Centerpiece Floating Candles Floral Decoration**FALAMON**$9.29**4.6★3,340 rev](https://www.amazon.com/dp/B0BN11WN56) [3**Houseables Glass Marbles Glass Beads for Vases Marbles for Vases 5LB 500-600 Clear Beads Clear Gems Fillers for Centerpieces Decorative Rocks Flat Stones Pebbles Crafts Plants Fish Bowl**Houseables**$18.78**4.7★2,904 rev](https://www.amazon.com/dp/B01LYTBZFY) [4**FUTUREPLUSX 1 LB Mixed Blue Glass Beads Flat Marbles for Vase Fillers**FUTUREPLUSX**$7.38**4.5★4,792 rev](https://www.amazon.com/dp/B07DPMBGL2) [5**DomeStar 150 PCS Assorted Blue Fake Ice Rocks for Vase Fillers**DomeStar**$7.32**4.7★15,924 rev](https://www.amazon.com/dp/B089GRSGKQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**160 Pieces Clear Acrylic Fake Ice Rocks Vase Filler for Table Centerpieces**Gikboup**$6.36**69 rev5mo ago](https://www.amazon.com/dp/B0GG2F5TQV) [**FALAMON 50 000 Clear Beads for Vases Transparent Vase Filler Christmas Decoration Wedding Centerpiece Floating Candles Floral Decoration**FALAMON**$7.93**172 rev7mo ago](https://www.amazon.com/dp/B0G6XZMD2T) [**2000PCS Ivory No Hole Pearl Beads for Crafting and Vase Fillers**MACIOZE**$11.80**388 rev1y ago](https://www.amazon.com/dp/B0DBZDN8S3) [**Green Pampas Grass Boho Bouquet Exquisite Lavender and Eucalyptus Dried Flower Arrangements for Western Boho Decor Rustic Flowers for Your Bohemian Home Bedroom and Wedding Table Dcor**YOJOYI**$14.18**1,702 rev1y ago](https://www.amazon.com/dp/B0DBCGV8T3) [**1 LB Mixed Color Flat Glass Beads 160-180PCS Small Glass Marbles Mini Flat Round Pebbles for Vase Filler and Floral Fish Tank Rocks Decorative Gemstones for Home and Aquarium Dcor**Foncomy**$8.32**675 rev2y ago](https://www.amazon.com/dp/B0DBL1WLP8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mr. Pen- Clear Beads for Vases 20000 pcs Non Toxic**Mr. Pen**$6.74**4.7★**▲ 228%**](https://www.amazon.com/dp/B0CFY6JRC2) [**Precious Petal Co. Flower Food Alternative for Fresh Cut Flowers. Copper Charm Keeps Flower Water Clean and Clear. Just Place it in the Vase Reusable (1)**Precious Petal Co.**$10.79**4.5★**▲ 183%**](https://www.amazon.com/dp/B079K9QKXZ) [**FALAMON 50 000 Clear Beads for Vases Transparent Vase Filler Christmas Decoration Wedding Centerpiece Floating Candles Floral Decoration**FALAMON**$7.93**4.5★**▲ 179%**](https://www.amazon.com/dp/B0G6XZMD2T) [**NOTCHIS 140 000 Clear Crystal Gel Beads for Transparent Vase Filler**NOTCHIS**$10.44**4.6★**▲ 130%**](https://www.amazon.com/dp/B0BYNZLN8M) [**160 Pieces Clear Acrylic Fake Ice Rocks Vase Filler for Table Centerpieces**Gikboup**$6.36**4.5★**▲ 80%**](https://www.amazon.com/dp/B0GG2F5TQV)
**~~View all trending →~~**
## **What buyers say about vase filler**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“The quality is consistent”*
**Advertised Vs Actual Product**12%
*“As advertised”*
**Color**11%
*“Good assortment of colors”*
**Value For Money**9%
*“Worth it”*
**Size-Overall**7%
*“Gem stones nice size I give them out as a token of thank you”*
**Design-Overall**5%
*“Makes great decor”*
**Smell**5%
*“Smells amazing”*
**Ease Of Use**3%
*“Easy to use”*
**Fun/Entertainment Experience**3%
*“FUN for kids”*
**Efficiency**2%
*“Works great”*
### **What buyers complain about **
**Size-Overall**28%
*“way too big”*
**Advertised Vs Actual Product**11%
*“It is deceiving”*
**Value For Money**10%
*“Seemed fairly expensive to me”*
**Color**6%
*“Not a good color it looks gray, not purple”*
**Quality-Overall**6%
*“Cheap quality”*
**Strength**3%
*“Very brittle”*
**Durability**3%
*“The shedding and breakage”*
**Functionality-Overall**2%
*“Does not function well”*
**Ease Of Cleaning**2%
*“Messy absolutely messy”*
**Smell**2%
*“there no strong smell from what i can tell”*
### **Top return reasons **
**Size-Overall**52%
**Advertised Vs Actual Product**15%
**Value For Money**7%
**Color**7%
**Quality-Overall**3%
**Functionality-Overall**2%
**Defective Material/Parts**2%
**Smell**1%
**Material Quality**1%
**Strength**1%
## **Common questions**
- **Is vase filler profitable to sell on Amazon United States?**
- The niche generates $342K/yr across 39 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -9.2%. Flapen's verdict: Skip it (47/100).
- **How competitive is the vase filler niche?**
- 28 brands and 40 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 59% of demand.
- **What do buyers complain about in vase filler?**
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 3.2%.
- **When does demand for vase filler peak?**
- Demand peaks in Jan; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the vase filler niche?**
- Listings span $5.90–$24.76; the average listing price is $10.30 (sweet spot $15–$100). The average incumbent carries 2,929 reviews — the moat a new listing must climb.
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