--- title: "Is Vanilla Sandalwood Candle Worth Selling on Amazon US?" canonical_url: "https://flapen.com/research/us/home-kitchen/vanilla-sandalwood-candle" last_updated: "2026-09-18T11:40:26.743Z" locale: en meta: description: "Vanilla Sandalwood Candle Amazon US estimated sales data: $18,300/month, -17.2% growth. Worth selling? See the verdict." "og:description": "Vanilla Sandalwood Candle Amazon US estimated sales data: $18,300/month, -17.2% growth. Worth selling? See the verdict." "og:title": "Is Vanilla Sandalwood Candle Worth Selling on Amazon US?" --- OverviewNichesProductsSearch terms Flapen Score ## Vanilla Sandalwood Candle against its category The dotted line is the Home & Kitchen average. Past it, Vanilla Sandalwood Candle is stronger. Inside it, weaker.Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality GapThis niche Category average [**See the method **](https://flapen.com/science) Market ## The Vanilla Sandalwood Candle market on Amazon at a glance Shoppers on Amazon United States searched for Vanilla Sandalwood Candle 225K times last year and spent an estimated $219K. The top 5 brands take 97% of clicks. Flapen scores it 49 out of 100, a Fail. 01 · Demand ### An estimated 3.6% of those searches ended in a purchase. Shoppers searched for this 225K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $219K a year.
Searches, last 12 months
225K
Growth, 90 days vs prior 90
-17.2%
Conversion, latest week
3.6%
Market size, estimated
$219Ka year
Top search term
sand and fog candles135K searches a year
02 · Price ### A sale here is worth $27.28. Listings sell for $27.28 on average, from $9.98 to $72.50. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $27.28 that is $3K to $7K a year per listing.
Average price
$27.28inside the $15 to $100 sweet spot
Price range
$9.98–$72.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
1.9%of orders · Amazon United States median 2.1%
03 · Entry bar ### The bar here is ads. 91% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 22.6% of listings are out of stock. The average listing ranks #730 within Candles. It carries 880 reviews at 4.43 stars, so a new listing needs social proof before a better product.
Sponsored listings
91%
Prime listings
97%
Out of stock, average day
22.6%
Average rank
#730in Candles
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
880per listing
Listings tracked
33
04 · Newcomers ### 1 of last year's 2 launches cleared the first-year sales bar. 2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months
Products ## Top Vanilla Sandalwood Candle products & what they sell for Every tracked product: its share of the shelf, its reviews, and its price.**Sign in to see the products** The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone. [Sign in](https://flapen.com/auth/login) Competition ## Competition: brands, sellers & click share The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them. Brands**8 **▲rising Sellers**56** Top-5 brand share**97%** Top 20: 100% Top-5 click share**46%** Top 20: 88% Open market**2%**- Brand 187% - Brand 23% - Brand 33% - Brand 42% - Brand 52% - Brand 61% - Open — no brand owns it (2 brands, 2%) Demand ## Vanilla Sandalwood Candle search demand Weekly searches over the year, seasonality beneath. Pick a range.3M6MAll5K3KSpike '26 seasonJanFebMarAprMayJunJul Peak months: Jan, Feb · busiest ÷ quietest = 2.0× · 7 of 12 months tracked Search terms ## Top Vanilla Sandalwood Candle search terms shoppers use The exact words shoppers type, with yearly volume, growth, and conversion.90D1Y - **sand and fog candles**135K/yr-23.6%2.4% conv. - **sand and fog candle**20K/yr+16.3%2.4% conv. - **vanilla sandalwood candle**12K/yr-18.0%4.8% conv. - **sand + fog candle**11K/yr-8.5%1.7% conv. - **sand fog candle**10K/yr-10.8%1.3% conv. - **sand & fog candles**9K/yr-24.1%1.7% conv. - **sand fog candles**5K/yr-8.2%1.5% conv. - **sand and fog candles clearance**7K/yr-27.2%1.0% conv. - **candles sand and fog**4K/yr+14.6%3.3% conv. - **sandalwood vanilla candle**5K/yr-7.0%4.6% conv. Reviews and returns ## What reviews say buyers love and hate about Vanilla Sandalwood Candle We read the reviews and the return reasons for every product selling here.**20%**of positive reviews mention “Smell”**20%**of negative reviews mention “Smell”**1.9%**of orders come back > **“Bad smell” **_A buyer, on “Smell”20% of negative reviews mention the same topic_ Every topic ### Every topic buyers talk about, one row each. Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote. 16 topics**Negative****Positive****Smell**−0.0120%20%14% of returns“Bad smell”**Durability**−0.1215%“broke too easily”**Brightness/Shine/Glow**+1.1713%“It is super bright”**Quality-Overall**—4%8%4% of returns“Good quality lamp”**Alarm/Timer Accuracy**+0.772%7%“The timer also makes it work well”**Value For Money**—4%4%7% of returns“As expensive as this candle is”**Warmth**+0.698%“Works well and makes the house feel warm and cozy”**Heating**+0.144%4%4% of returns“Heats up quickly”**Functionality-Overall**−0.067%9% of returns“Timer does not work at all”**Size-Overall**−0.017%22% of returns“Honestly thought it was larger”**Gifting Purpose**+0.706%“Great for gifts”**Advertised Vs Actual Product**—2%3%7% of returns“Just what I wanted”**Design-Overall**+0.173%“Simple and classic design”**Defective Material/Parts**−0.022%7% of returns“Not working broken”**Color**—8% of returnsReturn reason only. No review mentions it.**Product Condition**—2% of returnsReturn reason only. No review mentions it.Expand all rows Keep looking ## Related niches Niches in the same category that score near this one. Research these next. [All Home & Kitchen niches](https://flapen.com/research/us/home-kitchen/niches) [

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