---
title: "Is Vanilla Incense Sticks Worth Selling on Amazon US?"
canonical_url: "https://flapen.com/research/us/home-kitchen/vanilla-incense-sticks"
last_updated: "2026-09-18T11:40:21.459Z"
locale: en
meta:
  description: "Vanilla Incense Sticks Amazon US estimated sales data: $6,550/month, +4.8% growth. Worth selling? See the verdict."
  "og:description": "Vanilla Incense Sticks Amazon US estimated sales data: $6,550/month, +4.8% growth. Worth selling? See the verdict."
  "og:title": "Is Vanilla Incense Sticks Worth Selling on Amazon US?"
---

OverviewNichesProductsSearch terms

Flapen Score ## Vanilla Incense Sticks against its category The dotted line is the Home & Kitchen average. Past it, Vanilla Incense Sticks is stronger. Inside it, weaker.Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality GapThis niche Category average [**See the method **](https://flapen.com/science) Market ## The Vanilla Incense Sticks market on Amazon at a glance Shoppers on Amazon United States searched for Vanilla Incense Sticks 77K times last year and spent an estimated $79K. The top 5 brands take 82% of clicks. Flapen scores it 49 out of 100, a Fail. 01 · Demand ### An estimated 9.8% of those searches ended in a purchase. Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved +4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.<dl><dt>Searches, last 12 months</dt><dd>77K</dd><dt>Growth, 90 days vs prior 90</dt><dd>+4.8%</dd><dt>Conversion, latest week</dt><dd>9.8%</dd><dt>Market size, estimated</dt><dd>$79Ka year</dd><dt>Peak month</dt><dd>December1.3× the quietest month</dd><dt>Top search term</dt><dd>vanilla incense26K searches a year</dd></dl>02 · Price ### A sale here is worth $10.35. Listings sell for $10.35 on average, from $5.17 to $23.39. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $10.35 that is $3K to $5K a year per listing.<dl><dt>Average price</dt><dd>$10.35under the $15 to $100 sweet spot</dd><dt>Price range</dt><dd>$5.17–$23.39</dd><dt>Amazon United States median price</dt><dd>$24.38across 115,062 niches</dd><dt>Units sold a year</dt><dd>6K–8K</dd><dt>Units per listing a year</dt><dd>250–500</dd><dt>Revenue per listing a year</dt><dd>$3K–$5K</dd><dt>Returns</dt><dd>0.8%of orders · Amazon United States median 2.1%</dd></dl>03 · Entry bar ### The bar here is low. 61% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #317 within Home Fragrance. It carries 1,152 reviews at 4.34 stars, so a new listing needs social proof before a better product.<dl><dt>Sponsored listings</dt><dd>61%</dd><dt>Prime listings</dt><dd>100%</dd><dt>Out of stock, average day</dt><dd>1.6%</dd><dt>Average rank</dt><dd>#317in Home Fragrance</dd><dt>Average rating</dt><dd>4.34 starsAmazon United States average 4.42 stars</dd><dt>Average reviews</dt><dd>1,152per listing</dd><dt>Listings tracked</dt><dd>18</dd></dl>04 · Newcomers ### 1 of last year's 2 launches cleared the first-year sales bar. 2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.<dl><dt>Launched, last 12 months</dt><dd>2</dd><dt>Successful launches</dt><dd>1Amazon's first-year sales bar</dd><dt>Average brand age</dt><dd>68 months</dd></dl>Products ## Top Vanilla Incense Sticks products & what they sell for Every tracked product: its share of the shelf, its reviews, and its price.**Sign in to see the products** The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone. [Sign in](https://flapen.com/auth/login) Competition ## Competition: brands, sellers & click share The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them. Brands**13 **▼falling Sellers**189** Top-5 brand share**82%** Top 20: 100% Top-5 click share**65%** Top 20: 100% Open market**13%**- Brand 128% - Brand 225% - Brand 311% - Brand 411% - Brand 57% - Brand 65% - Open — no brand owns it (7 brands, 13%) Demand ## Vanilla Incense Sticks search demand Weekly searches over the year, seasonality beneath. Pick a range.3M6M1YAll2K1KSpike '25 seasonSepDecMarJunAugNovMarMay No pronounced peak months · busiest ÷ quietest = 1.3× Search terms ## Top Vanilla Incense Sticks search terms shoppers use The exact words shoppers type, with yearly volume, growth, and conversion.90D1Y - **vanilla incense**26K/yr+28.9%7.8% conv. - **vanilla incense sticks**32K/yr-11.5%9.7% conv. - **incense vanilla**8K/yr+7.7%8.6% conv. - **incense sticks vanilla**11K/yr-9.0%8.3% conv. Reviews and returns ## What reviews say buyers love and hate about Vanilla Incense Sticks We read the reviews and the return reasons for every product selling here.**73%**of positive reviews mention “Smell”**80%**of negative reviews mention “Smell”**0.8%**of orders come back > **“Bad smell” **_A buyer, on “Smell”80% of negative reviews mention the same topic_ Every topic ### Every topic buyers talk about, one row each. Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote. 18 topics**Negative****Positive****Smell**−0.3980%73%74% of returns“Bad smell”**Quality-Overall**+0.993%7%1% of returns“Definitely high-quality incense”**Value For Money**+1.429%1% of returns“worth the money”**Advertised Vs Actual Product**+0.502%2%13% of returns“Exactly what I expected”**Flammable**−0.024%1% of returns“It just ashed”**Strength**+0.622%“Not overpowering”**Durability**−0.011%“is not lasting”**Thickness**−0.011%“very thin with barely anything other than the stick”**Adhesion/Stickiness**+0.341%“Good quality Incense Sticks”**Comfort-Overall**+0.341%“These are so comforting”**Allergies**+0.201%“These are mellow, smell great, and don't cause me to runny for allergy pills”**Ease Of Use**+0.201%“It is extremely easy to use”**Ease Of Cleaning**+0.14<1%“This artisanal process generally results in a cleaner”**Functionality-Overall**—2% of returnsReturn reason only. No review mentions it.**Size-Overall**—2% of returnsReturn reason only. No review mentions it.**Defective Material/Parts**—1% of returnsReturn reason only. No review mentions it.**Compatibility-Overall**—1% of returnsReturn reason only. No review mentions it.**Water Resistance**—1% of returnsReturn reason only. No review mentions it.Expand all rows Keep looking ## Related niches Niches in the same category that score near this one. Research these next. 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Shoppers spend $79K a year across 18 tracked products. 1 of the 2 products launched in the last year cleared the first-year sales bar. Search demand grew +4.8% in the last 90 days.How competitive is the Vanilla Incense Sticks niche on Amazon United States? 13 brands and 189 sellers compete in Vanilla Incense Sticks on Amazon United States. The top 5 Vanilla Incense Sticks products take 65% of clicks, and the top 5 brands take 82%.What do buyers complain about in Vanilla Incense Sticks? Vanilla Incense Sticks buyers on Amazon United States complain most about Smell, Flammable, and Quality-Overall. An estimated 0.8% of orders come back.When does demand for Vanilla Incense Sticks peak? Search demand for Vanilla Incense Sticks on Amazon United States is steady all year. The busiest month runs 1.3× the quietest.What does it cost to enter the Vanilla Incense Sticks niche? Vanilla Incense Sticks sells for $10.35 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $5.17 to $23.39. The average product has 1,152 reviews, the count a new listing must catch up to.