---
title: "Is Vanilla Candles Worth Selling on Amazon US? — $10K/mo"
canonical_url: "https://flapen.com/research/us/home-kitchen/vanilla-candles"
last_updated: "2026-09-18T11:40:12.946Z"
locale: en
meta:
  description: "Vanilla Candles Amazon US estimated sales data: $10,000/month, -8.5% growth, $19.96 avg price. Worth selling? See the verdict."
  "og:description": "Vanilla Candles Amazon US estimated sales data: $10,000/month, -8.5% growth, $19.96 avg price. Worth selling? See the verdict."
  "og:title": "Is Vanilla Candles Worth Selling on Amazon US? — $10K/mo"
---

OverviewNichesProductsSearch terms

Flapen Score ## Vanilla Candles against its category The dotted line is the Home & Kitchen average. Past it, Vanilla Candles is stronger. Inside it, weaker.Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality GapThis niche Category average [**See the method **](https://flapen.com/science) Market ## The Vanilla Candles market on Amazon at a glance Shoppers on Amazon United States searched for Vanilla Candles 169K times last year and spent an estimated $120K. The top 5 brands take 78% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail. 01 · Demand ### An estimated 3.6% of those searches ended in a purchase. Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $120K a year.<dl><dt>Searches, last 12 months</dt><dd>169K</dd><dt>Growth, 90 days vs prior 90</dt><dd>-8.5%</dd><dt>Conversion, latest week</dt><dd>3.6%</dd><dt>Market size, estimated</dt><dd>$120Ka year</dd><dt>Peak month</dt><dd>December6.1× the quietest month</dd><dt>Top search term</dt><dd>yankee candle vanilla21K searches a year</dd></dl>02 · Price ### A sale here is worth $19.96. Listings sell for $19.96 on average, from $6.90 to $47.47. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $19.96 that is $5K to $10K a year per listing.<dl><dt>Average price</dt><dd>$19.96inside the $15 to $100 sweet spot</dd><dt>Price range</dt><dd>$6.90–$47.47</dd><dt>Amazon United States median price</dt><dd>$24.38across 115,062 niches</dd><dt>Units sold a year</dt><dd>10K–13K</dd><dt>Units per listing a year</dt><dd>250–500</dd><dt>Revenue per listing a year</dt><dd>$5K–$10K</dd><dt>Returns</dt><dd>0.9%of orders · Amazon United States median 2.1%</dd></dl>03 · Entry bar ### The bar here is low. 80% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #205 within Candles. It carries 1,438 reviews at 4.50 stars, so a new listing needs social proof before a better product.<dl><dt>Sponsored listings</dt><dd>80%</dd><dt>Prime listings</dt><dd>96%</dd><dt>Out of stock, average day</dt><dd>0.0%</dd><dt>Average rank</dt><dd>#205in Candles</dd><dt>Average rating</dt><dd>4.50 starsAmazon United States average 4.42 stars</dd><dt>Average reviews</dt><dd>1,438per listing</dd><dt>Listings tracked</dt><dd>25</dd></dl>04 · Newcomers ### 1 of last year's 2 launches cleared the first-year sales bar. 2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.<dl><dt>Launched, last 12 months</dt><dd>2</dd><dt>Successful launches</dt><dd>1Amazon's first-year sales bar</dd><dt>Average brand age</dt><dd>43 months</dd></dl>Products ## Top Vanilla Candles products & what they sell for Every tracked product: its share of the shelf, its reviews, and its price.**Sign in to see the products** The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone. [Sign in](https://flapen.com/auth/login) Competition ## Competition: brands, sellers & click share The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them. Brands**16 **▼falling Sellers**93** Top-5 brand share**78%** Top 20: 100% Top-5 click share**56%** Top 20: 93% Open market**19%**- Brand 158% - Brand 28% - Brand 34% - Brand 44% - Brand 54% - Brand 63% Demand ## Vanilla Candles search demand Weekly searches over the year, seasonality beneath. Pick a range.3M6M1YAll60K40KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.1× Search terms ## Top Vanilla Candles search terms shoppers use The exact words shoppers type, with yearly volume, growth, and conversion.90D1Y - **yankee candle vanilla**21K/yr-13.5%8.0% conv. - **xl candle**14K/yr-8.0%0.3% conv. - **candle cute**12K/yr+1.6%0.4% conv. - **yankee candles vanilla**13K/yr-13.9%9.9% conv. - **kirkton house candle**10K/yr+10.7%0.0% conv. - **candle aesthetic**8K/yr+19.3%0.4% conv. - **candles vanilla scent**13K/yr-10.2%5.1% conv. - **canle**9K/yr-4.2%0.0% conv. - **candles cute**9K/yr-3.6%0.3% conv. - **high end candles luxury**6K/yr+17.9%0.6% conv. Reviews and returns ## What reviews say buyers love and hate about Vanilla Candles We read the reviews and the return reasons for every product selling here.**68%**of positive reviews mention “Smell”**57%**of negative reviews mention “Smell”**0.9%**of orders come back > **“Very artificial smelling” **_A buyer, on “Smell”57% of negative reviews mention the same topic_ Every topic ### Every topic buyers talk about, one row each. Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote. 17 topics**Negative****Positive****Smell**+1.6357%68%69% of returns“Cozy Fragrance”**Value For Money**−0.055%4%4% of returns“it's not worth the money”**Quality-Overall**−0.044%4%“Yankee candles have really declined in quality”**Brightness/Shine/Glow**+1.426%“Great candles”**Durability**−0.053%2%“has only lasted me about a week”**Size-Overall**−0.075%1%11% of returns“Just big”**Gifting Purpose**+0.934%1% of returns“Gift for my wife”**Strength**−0.053%1% of returns“Not very strong”**Flammable**−0.053%“I had this burning”**Advertised Vs Actual Product**+0.071%1%6% of returns“As advertised”**Allergies**—1%“something about this candle personally made me extremely sick”**Color**−0.021%1% of returns“makes my walls black”**Design-Overall**+0.091%“The appearance is so nice”**Locally Manufactured**+0.151%“And its Veteran owned made in the USA”**Functionality-Overall**—2% of returnsReturn reason only. No review mentions it.**Defective Material/Parts**—1% of returnsReturn reason only. No review mentions it.**Product Condition**—1% of returnsReturn reason only. No review mentions it.Expand all rows Keep looking ## Related niches Niches in the same category that score near this one. Research these next. 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[**All tracked niches**](https://flapen.com/research/niches) [<h4>**Squirrel Repellent**</h4>**$2.3M**/yr**+140.5%**](https://flapen.com/research/us/patio-lawn-garden/squirrel-repellent) [<h4>**Tomato Cage**</h4>**$4.4M**/yr**+261.3%**](https://flapen.com/research/us/patio-lawn-garden/tomato-cage) [<h4>**Mole Repellent for Lawns**</h4>**$3.6M**/yr**+155.2%**](https://flapen.com/research/us/patio-lawn-garden/mole-repellent-for-lawns) [<h4>**America 250 Flag**</h4>**$2.3M**/yr**+389.5%**](https://flapen.com/research/us/patio-lawn-garden/america-250-flag) [<h4>**Jet Nozzle High Pressure Hose Nozzle**</h4>**$1.5M**/yr**+628.3%**](https://flapen.com/research/us/patio-lawn-garden/jet-nozzle-high-pressure-hose-nozzle) FAQ ## Common Vanilla Candles questions Answered from the same tracked data.Is Vanilla Candles profitable to sell on Amazon United States? Flapen scores Vanilla Candles 48 out of 100 on Amazon United States, a Fail. Shoppers spend $120K a year across 25 tracked products. 1 of the 2 products launched in the last year cleared the first-year sales bar. Search demand grew -8.5% in the last 90 days.How competitive is the Vanilla Candles niche on Amazon United States? 16 brands and 93 sellers compete in Vanilla Candles on Amazon United States. The top 5 Vanilla Candles products take 56% of clicks, and the top 5 brands take 78%.What do buyers complain about in Vanilla Candles? Vanilla Candles buyers on Amazon United States complain most about Smell, Value For Money, and Size-Overall. An estimated 0.9% of orders come back.When does demand for Vanilla Candles peak? Search demand for Vanilla Candles on Amazon United States peaks in Oct–Nov–Dec, and the busiest month runs 6.1× the quietest.What does it cost to enter the Vanilla Candles niche? Vanilla Candles sells for $19.96 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $6.90 to $47.47. The average product has 1,438 reviews, the count a new listing must catch up to.