---
title: "Umbrella Holder — $1.1M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/umbrella-holder"
last_updated: "2026-08-09T07:45:00.047Z"
locale: en
meta:
description: "Niche score 70/100 · $1.1M/yr market · 1.1M searches/yr · $36.29 avg price. Clears our launch bar. Data updated Aug 2026."
"og:description": "Niche score 70/100 · $1.1M/yr market · 1.1M searches/yr · $36.29 avg price. Clears our launch bar. Data updated Aug 2026."
"og:title": "Umbrella Holder — $1.1M/yr Amazon US Niche (2026) - Flapen"
---
# **umbrella holder**
**Launch it**
A $1.1M/yr market growing +18.4% this quarter with returns at 2.1% — clears our launch bar.
Market size 79Growth 48Conversion 34Competition 87Returns 74Price range 77Avg price 95Brand share 95Review moat 73Quality gap 53
**Brand share**
**Incredible****39%**
top-5 brand share — no brand owns this niche
**Avg price**
**Incredible****$36.29**
avg listing price — sweet spot $15–$100
**Competition**
**Great****28%**
top-5 click share — an open shelf
**Market size**
**Great****$1.1M**
$1.1M/yr · 1.1M searches
**Price range**
**Great****$10.36–$119.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****589.05**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+18.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, umbrella holder is a $1.1M/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 39% of demand. Verdict: Launch it — 70/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **umbrella holder market data**
- **Units sold / yr**
- **25K–30K**
- avg 250–500/product
- **Revenue / yr**
- **$907K–$1.1M**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#10,808**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **89%**
- **Out of stock**
- **3.5%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
**Brands**
**41 **▼falling
**Sellers**
**45**
**Top-5 brand share**
**39%**
Top 20: 83%
**Top-5 click share**
**28%**
Top 20: 68%
**Open market**
**57%**
- SONGMICS14% - Hacaroa9% - BLELEYLL7% - Mango Steam5% - Gloserin4% - Hiceeden4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +18.4% search growth over the last 90 days.
25K15KSpike '24Black Friday '24Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/umbrella-holder/trend)
## **Top umbrella holder search terms**
- **umbrella holder**564K/yr+1.2%1.7% conv. - **umbrella holder for entryway**182K/yr+52.6%1.9% conv. - **umbrella stand for entryway**96K/yr+52.2%1.5% conv. - **umbrella stand indoor**73K/yr-4.3%1.7% conv. - **umbrella basket**34K/yr+10.6%1.1% conv. - **umbrella storage**27K/yr+41.6%1.7% conv. - **umbrella holders**12K/yr+94.0%1.2% conv. - **umbrella rack**16K/yr+36.9%1.4% conv. - **indoor umbrella stand**12K/yr+44.5%1.3% conv. - **umbrella bucket**15K/yr+31.0%2.3% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/umbrella-holder/search-terms)
## **Top umbrella holder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$32K6%$65K9%$97K12%$130K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hacaroa Metal Round Umbrella Stand Rack Free Standing Umbrella Holder Bin Canes Walking Sticks Holder for Entryway Home Office Black**Hacaroa**$22.35**4.5★753 rev](https://www.amazon.com/dp/B09MFMRZJH) [2**BLELEYLL Umbrella holder for entryway | umbrella stands for entryway | Keep Your Floors Dry and Tidy with our Indoor Umbrella Stand | Stylish Umbrella Rack | Convenient Umbrella Storage Solution.**BLELEYLL**$20.32**4.7★505 rev](https://www.amazon.com/dp/B0C36DBQNH) [3**Hiceeden Square Metal Umbrella Holder Free Standing Umbrella Rack Stand for Indoor Entryway Umbrella Canes Walking Sticks Storage Bin for Office Home Hotel Shop 6.3 x 6.3 x 16.5 Black**Hiceeden**$22.29**4.6★328 rev](https://www.amazon.com/dp/B0B879PWGK) [4**Okllen Metal Umbrella Holder Square Umbrella Stand Rack for Entryway 6.3 x 6.3 x 16.5 Black**Okllen**$20.77**4.7★646 rev](https://www.amazon.com/dp/B09NW31FYT) [5**AWTATOS Umbrella Holder Entryway Umbrella Stand Freestanding Black**AWTATOS**$18.88**4.2★263 rev](https://www.amazon.com/dp/B0DH21KRJM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GUAWJRZDP Vintage Metal Umbrella Holder Large Capacity Umbrella Stand Rack Freestanding Creative Umbrellas Stand Canes Walking Sticks Holder Umbrellas Storage Bucket for Entry Hallway Dcor**GUAWJRZDP**$119.94**0 rev7mo ago](https://www.amazon.com/dp/B0GBY22TS9) [**dboodb Umbrella Stand Umbrella Holder for Entryway Umbrella Storage Stand Rack Entryway with Decorative Durable Indoor Hotel Entryway Modern Home Decor Office Entrance Stylish**dboodb**$46.89**54 rev11mo ago](https://www.amazon.com/dp/B0FK2QX1VC) [**Bmrewax Rattan Umbrella holder Hand Woven Umbrella Holder for Entryway Indoor Umbrella Rack Organizer Freestanding Umbrella Bucket Fits Mudroom Walking Canes Home Office**Bmrewax**$27.63**29 rev11mo ago](https://www.amazon.com/dp/B0FFSD4YDZ) [**SONGMICS Umbrella Stand Umbrella Holder for Entryway Steel Round Umbrella Rack Freestanding for Canes Walking Sticks with a Detachable Drip Tray 2 Long and 2 Short Hooks Matte Black ULUC022B01**SONGMICS**$28.76**1,861 rev1y ago](https://www.amazon.com/dp/B0DZWQ53Y6) [**SONGMICS Umbrella Stand Steel Round Umbrella Holder Rack 6.9 x 6.9 x 19.3 Inches with Detachable Drip Tray for Entryway Office Stable Assembly Required Matte Black ULUC029B01**SONGMICS**$25.38**578 rev1y ago](https://www.amazon.com/dp/B0DZWPC26K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GUAWJRZDP Vintage Metal Umbrella Holder Large Capacity Umbrella Stand Rack Freestanding Creative Umbrellas Stand Canes Walking Sticks Holder Umbrellas Storage Bucket for Entry Hallway Dcor**GUAWJRZDP**$119.94**0.0★**▲ 252%**](https://www.amazon.com/dp/B0GBY22TS9) [**Creative Co-Op Ceramic Umbrella Stand Green**Creative Co-Op**$52.14**4.9★**▲ 193%**](https://www.amazon.com/dp/B0DQ2BKJ46) [**Gloserin Metal Round Umbrella Stand Rack Free Standing Umbrella Holder Bin Canes Walking Sticks Holder for Entryway Home Office Gold**Gloserin**$25.86**4.1★**▲ 38%**](https://www.amazon.com/dp/B0DWRYFCKS) [**Hiceeden Square Metal Umbrella Holder Free Standing Umbrella Rack Stand for Indoor Entryway Umbrella Canes Walking Sticks Storage Bin for Office Home Hotel Shop 6.3 x 6.3 x 16.5 Black**Hiceeden**$22.29**4.6★**▲ 21%**](https://www.amazon.com/dp/B0B879PWGK) [**SONGMICS Umbrella Stand Steel Round Umbrella Holder Rack 6.9 x 6.9 x 19.3 Inches with Detachable Drip Tray for Entryway Office Stable Assembly Required Matte Black ULUC029B01**SONGMICS**$25.38**4.0★**▲ 17%**](https://www.amazon.com/dp/B0DZWPC26K)
**~~View all trending →~~**
## **What buyers say about umbrella holder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**14%
*“Functional and well made”*
**Strength**14%
*“Sturdy construction”*
**Size-Overall**10%
*“Perfect fit”*
**Advertised Vs Actual Product**9%
*“Exactly what I needed”*
**Value For Money**8%
*“Best price”*
**Design-Overall**8%
*“It has a sleek”*
**Assembly/Installation**5%
*“Easy assembly”*
**Color**4%
*“I like different colors”*
**Weight Light**3%
*“Its on the lightweight side”*
**Weight Heavy**3%
*“Its heavier than I thought which is a big plus”*
### **What buyers complain about **
**Size-Overall**19%
*“VERY BIG”*
**Strength**11%
*“Be Careful - Flimsy”*
**Quality-Overall**8%
*“Very unstable low quality base”*
**Weight Heavy**5%
*“Too Big & Bulky”*
**Assembly/Installation**4%
*“Unable to assemble as is”*
**Value For Money**4%
*“But for the price shouldn't expect more”*
**Durability**4%
*“Its already falling apart”*
**Color**3%
*“Color is off”*
**Advertised Vs Actual Product**3%
*“Deceptive picture”*
**Balance/Stability**2%
*“Won't stand upright”*
### **Top return reasons **
**Size-Overall**46%
**Defective Material/Parts**8%
**Weight Heavy**7%
**Advertised Vs Actual Product**6%
**Weight Light**4%
**Strength**4%
**Color**3%
**Assembly/Installation**3%
**Mechanism Issues**3%
**Functionality-Overall**2%
## **Common questions**
- **Is umbrella holder profitable to sell on Amazon United States?**
- The niche generates $1.1M/yr across 62 tracked products. 4 of 13 products launched in the last 360 days are still selling. 90-day search growth is +18.4%. Flapen's verdict: Launch it (70/100).
- **How competitive is the umbrella holder niche?**
- 41 brands and 45 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 39% of demand.
- **What do buyers complain about in umbrella holder?**
- Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 2.1%.
- **When does demand for umbrella holder peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the umbrella holder niche?**
- Listings span $10.36–$119.94; the average listing price is $36.29 (sweet spot $15–$100). The average incumbent carries 589 reviews — the moat a new listing must climb.
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