---
title: "Twilight Party Decorations — $177K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/twilight-party-decorations"
last_updated: "2026-08-09T11:08:37.881Z"
locale: en
meta:
description: "Niche score 51/100 · $177K/yr market · 408K searches/yr · $14.33 avg price. Soft demand (+3.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $177K/yr market · 408K searches/yr · $14.33 avg price. Soft demand (+3.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Twilight Party Decorations — $177K/yr Amazon US Niche (2026) - Flapen"
---
# **twilight party decorations**
**Worth a look**
Shows no brand lock-in (top 5 brands take 58% of clicks), but soft demand (+3.3% this quarter) keeps it on the watch list.
Market size 36Growth 29Conversion 38Competition 70Returns 49Price range 60Avg price 69Brand share 77Review moat 74Quality gap 47
**Brand share**
**Great****58%**
top-5 brand share — no brand owns this niche
**Review moat**
**Good****554.61**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****$14.33**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.90–$28.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****3.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$177K**
$177K/yr · 408K searches
**Growth**
**Okay****+3.3%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, twilight party decorations is a $177K/yr Amazon United States market (408K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Oct. Verdict: Worth a look — 51/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **twilight party decorations market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$143K–$179K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#2,959**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **61%**
- **Out of stock**
- **8.9%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**25 **▼falling
**Sellers**
**29**
**Top-5 brand share**
**58%**
Top 20: 96%
**Top-5 click share**
**43%**
Top 20: 85%
**Open market**
**37%**
- Generic20% - Autrpoweo13% - Ezcpigei10% - BUGPOWGY8% - ELZEM6% - Bovulo5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.3% search growth over the last 90 days.
13K8KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/twilight-party-decorations/trend)
## **Top twilight party decorations search terms**
- **twilight birthday decorations**148K/yr+4.2%2.4% conv. - **twilight party decorations**63K/yr+2.8%2.4% conv. - **twilight decor**45K/yr+30.2%0.5% conv. - **twilight decorations**41K/yr-2.6%1.9% conv. - **twilight party**26K/yr-5.9%2.0% conv. - **twilight birthday**21K/yr-8.1%1.5% conv. - **twilight themed party decorations**12K/yr-13.4%1.9% conv. - **twilight party favors**8K/yr+17.5%0.7% conv. - **twilight party supplies**13K/yr-16.8%2.7% conv. - **twilight birthday party**7K/yr-15.1%2.1% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/twilight-party-decorations/search-terms)
## **Top twilight party decorations products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$7K8%$14K12%$21K16%$28K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**The Saga of Twilight Party Decorations Birthday Party Supplies - Black Includes Banner Cake Topper 12 Cupcake Toppers 18 Balloons**Generic**$18.21**4.9★31 rev](https://www.amazon.com/dp/B0FKF2H1BC) [2**42Pack Saga of Twilight Party Supplies Pack IncludesBannerCake TopperBlackdrop Balloons for Saga of Twilight party Decoration**Autrpoweo**$28.41**4.5★23 rev](https://www.amazon.com/dp/B0FLXN2XSP) [3**40pcs Saga of Twilight Party Decorations Tableware Dessert Plates and Napkins**BUGPOWGY**$18.44**4.5★43 rev](https://www.amazon.com/dp/B0F9XV3GH3) [4**Vampire Party Decoration Include Twilight Saga Birthday Banner Cake Topper Saga Party Latex Balloons Swirls for Birthday Vampire Halloween Party Supplies**Ezcpigei**$21.60**4.2★34 rev](https://www.amazon.com/dp/B0FHNFX2NG) [5**8Pcs The Saga of Twilight Honeycomb Table Centerpiece The Saga of Twilight Birthday Party Supplies Table Decorations for Kids Party Decorations**Bovulo**$16.98**3.5★4 rev](https://www.amazon.com/dp/B0GFLWNJ75)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Gybeizhu Happy Birthday Loca Banner Black Vampire Birthday Banner Decorations for Girls/Women Funny Bday Decorations for 18th 21st 25th 30th No DIY.**Gybeizhu**$8.95**6 rev5mo ago](https://www.amazon.com/dp/B0GK8XZGVH) [**42Pcs Saga of Twilight Birthday Party Decorations Include Cake Topper Cupcake Toppers Saga of Twilight Happy Birthday Party Flag Banner and Balloons Backdrop**LANHYER**$17.15**1 rev5mo ago](https://www.amazon.com/dp/B0GJSG3PN8) [**8Pcs The Saga of Twilight Honeycomb Table Centerpiece The Saga of Twilight Birthday Party Supplies Table Decorations for Kids Party Decorations**Bovulo**$16.98**4 rev6mo ago](https://www.amazon.com/dp/B0GFLWNJ75) [**The Vampire Theme Birthday Party Decorations The Saga of Twilight Party Supply Set for Kids with 1 Happy Birthday Banner 24 Cupcake Toppers 50 Stickers 18 Balloons for Party Decorations**karg**$11.50**7 rev6mo ago](https://www.amazon.com/dp/B0GFCKBM7P) [**The City of Forks Welcomes You Wood Sign Twilight Merch Wall Decor 12x8 Inches**MAQIMAK**$16.18**4 rev7mo ago](https://www.amazon.com/dp/B0G6ZTNHVN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**42Pcs Saga of Twilight Birthday Party Decorations Include Cake Topper Cupcake Toppers Saga of Twilight Happy Birthday Party Flag Banner and Balloons Backdrop**LANHYER**$17.15**5.0★**▲ 314%**](https://www.amazon.com/dp/B0GJSG3PN8) [**Gybeizhu Happy Birthday Loca Banner Black Vampire Birthday Banner Decorations for Girls/Women Funny Bday Decorations for 18th 21st 25th 30th No DIY.**Gybeizhu**$8.95**5.0★**▲ 219%**](https://www.amazon.com/dp/B0GK8XZGVH) [**The Vampire Theme Birthday Party Decorations The Saga of Twilight Party Supply Set for Kids with 1 Happy Birthday Banner 24 Cupcake Toppers 50 Stickers 18 Balloons for Party Decorations**karg**$11.50**2.2★**▲ 203%**](https://www.amazon.com/dp/B0GFCKBM7P) [**Autrpoweo 41pcs For Saga of Twilight Party Decorations Tableware Dessert Plates and Napkins Tablecloth For Saga of Twilight party supplies**Autrpoweo**$20.27**4.7★**▲ 200%**](https://www.amazon.com/dp/B0FZJ3646T) [**The City of Forks Welcomes You Wood Sign Twilight Merch Wall Decor 12x8 Inches**MAQIMAK**$16.18**2.9★**▲ 168%**](https://www.amazon.com/dp/B0G6ZTNHVN)
**~~View all trending →~~**
## **What buyers say about twilight party decorations**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**29%
*“Great quality and fun upgrade to a bathroom”*
**Advertised Vs Actual Product**12%
*“As advertised,”*
**Fun/Entertainment Experience**7%
*“Fun for all ages”*
**Ease Of Use**5%
*“Super easy to use”*
**Adhesion/Stickiness**5%
*“Great stick and easy to use”*
**Value For Money**4%
*“Great value”*
**Strength**3%
*“Sturdy”*
**Gifting Purpose**3%
*“Gave as a gift”*
**Color**3%
*“Colors are perfect”*
**Brightness/Shine/Glow**3%
*“Nice glow”*
### **What buyers complain about **
**Size-Overall**13%
*“They were very long”*
**Thickness**12%
*“Thin”*
**Quality-Overall**11%
*“looks cheap”*
**Advertised Vs Actual Product**9%
*“No way to make them look like the photos”*
**Adhesion/Stickiness**7%
*“Doesnt stick well to textured walls”*
**Strength**7%
*“Very fragile”*
**Durability**7%
*“they just werent very durable”*
**Print Quality**4%
*“Also, the print quality on the balloons for the characters were also really bad”*
**Battery Life**3%
*“My only disappointment was the the batteries didnt last passed 2 weeks so had to replace twice”*
**Smell**3%
*“Ya stink”*
### **Top return reasons **
**Size-Overall**26%
**Color**11%
**Value For Money**10%
**Advertised Vs Actual Product**8%
**Bulb Flicker/Dimming/Color**7%
**Quality-Overall**7%
**Brightness/Shine/Glow**6%
**Defective Material/Parts**4%
**Adhesion/Stickiness**3%
**Product Condition**2%
## **Common questions**
- **Is twilight party decorations profitable to sell on Amazon United States?**
- The niche generates $177K/yr across 36 tracked products. 1 of 15 products launched in the last 360 days are still selling. 90-day search growth is +3.3%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the twilight party decorations niche?**
- 25 brands and 29 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 58% of demand.
- **What do buyers complain about in twilight party decorations?**
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 3.1%.
- **When does demand for twilight party decorations peak?**
- Demand peaks in Oct; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the twilight party decorations niche?**
- Listings span $5.90–$28.41; the average listing price is $14.33 (sweet spot $15–$100). The average incumbent carries 555 reviews — the moat a new listing must climb.
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