---
title: "Twice Lightstick — $179K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/twice-lightstick"
last_updated: "2026-08-09T11:07:21.637Z"
locale: en
meta:
description: "Niche score 30/100 · $179K/yr market · 341K searches/yr · $75.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 30/100 · $179K/yr market · 341K searches/yr · $75.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Twice Lightstick — $179K/yr Amazon US Niche (2026) - Flapen"
---
# **twice lightstick**
**Skip it**
Soft demand (-88.0% this quarter) — this niche doesn't clear our bar today.
Market size 36Growth 0Conversion 9Competition 0Returns 50Price range 95Avg price 84Brand share 0Review moat 91Quality gap 50
**Price range**
**Incredible****$46.48–$88.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****177.6**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$75.03**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****3.0%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$179K**
$179K/yr · 341K searches
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-88.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, twice lightstick is a $179K/yr Amazon United States market (341K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Oct. Verdict: Skip it — 30/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **twice lightstick market data**
- **Units sold / yr**
- **8K–10K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$600K–$750K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#7,943**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **40%**
- **Out of stock**
- **25.0%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**29**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- cokodive59% - GASHINA STORY15% - UltraPoi10% - DREAMUS10% - COSYPOSY6% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -88.0% search growth over the last 90 days.
30K20KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Oct · busiest ÷ quietest = 12.3×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/twice-lightstick/trend)
## **Top twice lightstick search terms**
- **twice lightstick**236K/yr-89.6%1.2% conv. - **lightstick twice**19K/yr-62.5%0.6% conv. - **twice light stick**14K/yr-78.7%0.7% conv. - **twice candybong**20K/yr-89.1%3.7% conv. - **candybong**9K/yr-85.0%1.1% conv. - **candybong twice lightstick**10K/yr-90.4%2.0% conv. - **candy bong**5K/yr-81.1%1.2% conv. - **twice lightstick ver 3**9K/yr-94.4%4.3% conv. - **twice lightstick official**5K/yr-85.0%0.8% conv. - **candy bongz twice**3K/yr-91.7%2.0% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/twice-lightstick/search-terms)
## **Top twice lightstick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$27K30%$54K45%$81K60%$107K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Twice - CANDYBONG OFFICIAL LIGHT STICK**cokodive**$82.11**4.7★464 rev](https://www.amazon.com/dp/B0BZ3YJ13K) [2**GASHINA STORY Twice Candybong Infinity Ver3. Official Lightstick - for Contert (+ Sellers Extra Photocards and Stickers Set)**GASHINA STORY**$88.81**4.5★149 rev](https://www.amazon.com/dp/B0CD3VFJ3R) [3**UltraPoi Ultralight LED Glow Stick (Pair (2)) - Customizable Rainbow Light Stick with Over 70 Brilliant Color Modes & Flashing Patterns - LED Concert Stick for Poi Flow Arts & Light Spinning**UltraPoi**$46.48**3.9★218 rev](https://www.amazon.com/dp/B00NDMV97A) [4**Twice CANDYBONG Official Light Stick Outbox+Light Stick+Strap+QSG+Tracking Sealed**DREAMUS**$80.28**4.7★57 rev](https://www.amazon.com/dp/B0CLTY3Y4Q) [5**COSYPOSY Twice - CANDYBONG Official Light Stick + 5 Extra Photocards**COSYPOSY**$77.45**0.0★0 rev](https://www.amazon.com/dp/B0GQZFN9BJ)
### **Newest**
by launch date
[**COSYPOSY Twice - CANDYBONG Official Light Stick + 5 Extra Photocards**COSYPOSY**$77.45**0 rev4mo ago](https://www.amazon.com/dp/B0GQZFN9BJ) [**Twice CANDYBONG Official Light Stick Outbox+Light Stick+Strap+QSG+Tracking Sealed**DREAMUS**$80.28**57 rev2y ago](https://www.amazon.com/dp/B0CLTY3Y4Q) [**GASHINA STORY Twice Candybong Infinity Ver3. Official Lightstick - for Contert (+ Sellers Extra Photocards and Stickers Set)**GASHINA STORY**$88.81**149 rev2y ago](https://www.amazon.com/dp/B0CD3VFJ3R) [**Twice - CANDYBONG OFFICIAL LIGHT STICK**cokodive**$82.11**464 rev3y ago](https://www.amazon.com/dp/B0BZ3YJ13K) [**UltraPoi Ultralight LED Glow Stick (Pair (2)) - Customizable Rainbow Light Stick with Over 70 Brilliant Color Modes & Flashing Patterns - LED Concert Stick for Poi Flow Arts & Light Spinning**UltraPoi**$46.48**218 rev11y ago](https://www.amazon.com/dp/B00NDMV97A)
### **Trending**
90-day click momentum
[**COSYPOSY Twice - CANDYBONG Official Light Stick + 5 Extra Photocards**COSYPOSY**$77.45**0.0★**▲ 853%**](https://www.amazon.com/dp/B0GQZFN9BJ) [**UltraPoi Ultralight LED Glow Stick (Pair (2)) - Customizable Rainbow Light Stick with Over 70 Brilliant Color Modes & Flashing Patterns - LED Concert Stick for Poi Flow Arts & Light Spinning**UltraPoi**$46.48**3.9★**▲ 834%**](https://www.amazon.com/dp/B00NDMV97A) [**Twice CANDYBONG Official Light Stick Outbox+Light Stick+Strap+QSG+Tracking Sealed**DREAMUS**$80.28**4.7★**— 3%**](https://www.amazon.com/dp/B0CLTY3Y4Q) [**Twice - CANDYBONG OFFICIAL LIGHT STICK**cokodive**$82.11**4.7★**▼ 13%**](https://www.amazon.com/dp/B0BZ3YJ13K) [**GASHINA STORY Twice Candybong Infinity Ver3. Official Lightstick - for Contert (+ Sellers Extra Photocards and Stickers Set)**GASHINA STORY**$88.81**4.5★**▼ 24%**](https://www.amazon.com/dp/B0CD3VFJ3R)
## **What buyers say about twice lightstick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Compatibility-Overall**22%
*“it sync up perfectly”*
**Value For Money**17%
*“Worth the money”*
**Quality-Overall**8%
*“its well made”*
**Efficiency**7%
*“It works”*
**Brightness/Shine/Glow**6%
*“its extremely bright”*
**Adhesion/Stickiness**6%
*“The light stick worked great”*
**Gifting Purpose**5%
*“And also thank you for the gifts”*
**Advertised Vs Actual Product**5%
*“it does everything its supposed to do, I promise”*
**Color**5%
*“So pretty”*
**Battery Life**3%
*“Light stick turned on quickly with batteries”*
### **What buyers complain about **
**Product Condition**36%
*“It arrived dirty too like it's been used”*
**Connectivity-Overall**11%
*“Its doesnt connect to the app”*
**Functionality-Overall**11%
*“not working, not working Ive got scammed”*
**Battery Life**7%
*“Also, if your batteries are low, it will not turn on it will”*
**Material Quality**7%
*“Pretty cheap materials used”*
**Value For Money**7%
*“receiving a used item at this cost is unacceptable”*
**Battery Inclusion**7%
*“it wont work with any batteries”*
**Ease Of Cleaning**4%
*“It arrived dirty too like it's been used”*
### **Top return reasons **
**Value For Money**37%
**Functionality-Overall**10%
**Advertised Vs Actual Product**8%
**Battery Inclusion**8%
**Connectivity-Overall**7%
**Product Condition**7%
**Defective Material/Parts**6%
**Size-Overall**3%
**Adhesion/Stickiness**3%
**Battery Life**2%
## **Common questions**
- **Is twice lightstick profitable to sell on Amazon United States?**
- The niche generates $179K/yr across 5 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -88.0%. Flapen's verdict: Skip it (30/100).
- **How competitive is the twice lightstick niche?**
- 5 brands and 29 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in twice lightstick?**
- Top complaints mined from reviews: Product Condition, Connectivity-Overall, Functionality-Overall. The return rate is 3.0%.
- **When does demand for twice lightstick peak?**
- Demand peaks in Jan–Feb–Oct; the busiest month runs 12.3× the quietest.
- **What does it cost to enter the twice lightstick niche?**
- Listings span $46.48–$88.81; the average listing price is $75.03 (sweet spot $15–$100). The average incumbent carries 178 reviews — the moat a new listing must climb.
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