---
title: "Tuscany Candle — $103K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/tuscany-candle"
last_updated: "2026-08-09T17:20:14.973Z"
locale: en
meta:
description: "Niche score 52/100 · $103K/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $103K/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Tuscany Candle — $103K/yr Amazon US Niche (2026) - Flapen"
---
# **tuscany candle**
**Worth a look**
Shows low returns (0.6%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Market size 25Growth 13Conversion 52Competition 83Returns 97Price range 75Avg price 87Brand share 2Review moat 90Quality gap 63
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****197.49**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$19.71**
avg listing price — sweet spot $15–$100
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Price range**
**Great****$7.23–$37.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$103K**
$103K/yr · 124K searches
**Growth**
**Bad****-23.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, tuscany candle is a $103K/yr Amazon United States market (124K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tuscany candle market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$79K–$99K**
- units × avg price
- **Conversion rate**
- **4.2%**
- **Avg BSR**
- **#3,312**
- **Page quality**
- **0%**
- **Prime**
- **76%**
- **Sponsored**
- **93%**
- **Out of stock**
- **5.5%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **143 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**7 **▼falling
**Sellers**
**90**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**32%**
Top 20: 69%
**Open market**
**0%**
- Tuscany Candle91% - Empire Candle3% - Langley Empire Candle2% - Yankee Candle2% - YOROXRG1% - AOOVOO0% - Open — no brand owns it (1 brand, 0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 99 weeks — -23.8% search growth over the last 90 days.
5K4KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25 seasonDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/tuscany-candle/trend)
## **Top tuscany candle search terms**
- **tuscany candle**79K/yr-14.7%2.3% conv. - **tuscany candles clearance**27K/yr-47.4%2.6% conv. - **tuscany candles**18K/yr-22.6%3.2% conv. - **tuscany candle company**782/yr+4.1%1.3% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/tuscany-candle/search-terms)
## **Top tuscany candle products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$6K9%$9K12%$12K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tuscany Candle Hawaiian Breeze Long-Lasting Scented Jar Candle 18 oz**Tuscany Candle**$19.49**4.4★48 rev](https://www.amazon.com/dp/B00PS89OU6) [2**Tuscany Candle Cinnamon Coffee Cake Long-Lasting Scented Jar Candle 18 oz**Tuscany Candle**$19.09**4.5★69 rev](https://www.amazon.com/dp/B00PS897YO) [3**Tuscany Candle Spring Rain Long-Lasting Scented Jar Candle 18 oz**Tuscany Candle**$19.57**4.2★67 rev](https://www.amazon.com/dp/B079MSM1F3) [4**Tuscany Candle Cinnamon Long-Lasting Scented Jar Candle 18 oz**Tuscany Candle**$19.25**4.2★114 rev](https://www.amazon.com/dp/B007FZNZPK) [5**Tuscany Candle Caribbean Market: Tropical Fruit Scented Candle 18 oz**Tuscany Candle**$20.19**4.5★60 rev](https://www.amazon.com/dp/B008F36Z0I)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tuscany Candle Island Blue: Citrus Scented Candle 18 oz**Tuscany Candle**$21.66**3 rev1y ago](https://www.amazon.com/dp/B0F8R6TH43) [**Tuscany Candle Stress-Free Long-Lasting Scented Jar Candle 18 oz**Tuscany Candle**$20.75**28 rev1y ago](https://www.amazon.com/dp/B0DHQXQJVJ) [**Tuscany Candle Amber Oud Scented Jar Candle 15 oz Homme + Heritage Collection**Tuscany Candle**$21.42**12 rev3y ago](https://www.amazon.com/dp/B0C7T63PLP) [**Tuscany Candle Sweet Tea: Black Tea Sugar & Citrus Scented Candle 12 oz Farmhouse Collection**Tuscany Candle**$16.45**13 rev3y ago](https://www.amazon.com/dp/B0BXM2SZT7) [**Tuscany Candle Peach Prosecco Long-Lasting Scented Jar Candle 18 oz**Tuscany Candle**$21.32**15 rev4y ago](https://www.amazon.com/dp/B08WKW9LK1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tuscany Candle Sweet Tea: Black Tea Sugar & Citrus Scented Candle 12 oz Farmhouse Collection**Tuscany Candle**$16.45**4.5★**▲ 376%**](https://www.amazon.com/dp/B0BXM2SZT7) [**Tuscany Candle Island Blue: Citrus Scented Candle 18 oz**Tuscany Candle**$21.66**5.0★**▲ 255%**](https://www.amazon.com/dp/B0F8R6TH43) [**Tuscany Candle Amber Oud Scented Jar Candle 15 oz Homme + Heritage Collection**Tuscany Candle**$21.42**4.2★**▲ 146%**](https://www.amazon.com/dp/B0C7T63PLP) [**Tuscany Candle Lemon Vanilla Scented Candle 18 oz**Tuscany Candle**$21.52**4.9★**▲ 116%**](https://www.amazon.com/dp/B00PS89P50) [**Tuscany Candle Caribbean Market: Tropical Fruit Scented Candle 18 oz**Tuscany Candle**$20.19**4.5★**▲ 49%**](https://www.amazon.com/dp/B008F36Z0I)
**~~View all trending →~~**
## **What buyers say about tuscany candle**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**73%
*“Amazing scent”*
**Value For Money**5%
*“fair price”*
**Brightness/Shine/Glow**5%
*“Great sent, easy to light”*
**Quality-Overall**3%
*“Good Quality”*
**Gifting Purpose**3%
*“great for a gift”*
**Durability**2%
*“Yankee candle lasts”*
**Color**1%
*“pretty color”*
**Advertised Vs Actual Product**1%
*“Exactly as Described”*
**Fire Resistance**1%
*“.good throw and they burn evenly”*
**Size-Overall**1%
*“Nice size”*
### **What buyers complain about **
**Smell**66%
*“Not a powerful fragrance”*
**Value For Money**7%
*“Why so expensive”*
**Quality-Overall**4%
*“I need something with more quality”*
**Size-Overall**3%
*“Too small”*
**Strength**2%
*“Not strong enough”*
**Flammable**1%
*“Burns a long time”*
**Durability**1%
*“The burn lasted about a month”*
**Advertised Vs Actual Product**1%
*“Mislead yet again”*
**Defective Material/Parts**1%
*“Broken and unusable”*
**Gifting Purpose**1%
*“I wouldnt gift this to anyone”*
### **Top return reasons **
**Smell**75%
**Size-Overall**7%
**Advertised Vs Actual Product**5%
**Value For Money**3%
**Defective Material/Parts**2%
**Flammable**1%
**Functionality-Overall**1%
**Product Condition**1%
**Strength**0%
**Quality-Overall**0%
## **Common questions**
- **Is tuscany candle profitable to sell on Amazon United States?**
- The niche generates $103K/yr across 55 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -23.8%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the tuscany candle niche?**
- 7 brands and 90 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in tuscany candle?**
- Top complaints mined from reviews: Smell, Value For Money, Quality-Overall. The return rate is 0.6%.
- **When does demand for tuscany candle peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the tuscany candle niche?**
- Listings span $7.23–$37.83; the average listing price is $19.71 (sweet spot $15–$100). The average incumbent carries 197 reviews — the moat a new listing must climb.
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