---
title: "Treasure Map — $58K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/treasure-map"
last_updated: "2026-08-09T12:54:28.800Z"
locale: en
meta:
description: "Niche score 43/100 · $58K/yr market · 76K searches/yr · $12.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $58K/yr market · 76K searches/yr · $12.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Treasure Map — $58K/yr Amazon US Niche (2026) - Flapen"
---
# **treasure map**
**Skip it**
A small market ($58K/yr) — this niche doesn't clear our bar today.
Market size 15Growth 50Conversion 66Competition 26Returns 58Price range 55Avg price 58Brand share 55Review moat 56Quality gap 33
**Conversion**
**Good****5.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Good****2.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$12.95**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****1,266.06**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$4.30–$28.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+20.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****70%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****$58K**
$58K/yr · 76K searches
According to Flapen's Amazon United States niche tracking, treasure map is a $58K/yr Amazon United States market (76K searches/yr). The top 5 brands hold 72% of demand. Verdict: Skip it — 43/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **treasure map market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **$52K–$65K**
- units × avg price
- **Conversion rate**
- **5.9%**
- **Avg BSR**
- **#3,135**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**31**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**23%**
- Beistle37% - Gejoy11% - Tegeme11% - Bargain Paradise7% - SSZS6% - TEETOOKEA6%
## **Demand**
Weekly Amazon search volume, last 31 weeks — +20.0% search growth over the last 90 days.
2K1KSpike '26Dec '25Jan '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/home-kitchen/treasure-map/trend)
## **Top treasure map search terms**
- **treasure map**28K/yr+21.0%3.4% conv. - **pirate map**21K/yr+21.6%3.3% conv. - **treasure map paper**9K/yr+40.6%5.9% conv. - **treasure maps for kids**11K/yr-1.4%4.7% conv. - **pirate treasure map**8K/yr+17.8%3.7% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/treasure-map/search-terms)
## **Top treasure map products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$12K30%$18K40%$23K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Plastic Treasure Map Party Accessory (1 count) (1/Pkg)**Beistle**$5.13**4.6★5,292 rev](https://www.amazon.com/dp/B000R4OGZE) [2**Gejoy Detailed Pirate Treasure Map Vintage Gold Secret Sea Historical Theme Party Accessory Compass Necklace Plastic Coins Toy Pirate Theme Party Supplies**Gejoy**$7.74**4.5★820 rev](https://www.amazon.com/dp/B081J694D8) [3**4 Pcs Pirate Treasure Map Poster Vintage Polyester 17.7 x 13 in**Tegeme**$7.84**4.5★257 rev](https://www.amazon.com/dp/B09BZ6KQH1) [4**50 Pirate Scrolls Vintage Paper | Burned Edge Aged Paper | For Creating Treasure Map Timeless Writing Drawing Scrapbooking Projects | Ink Jet and Laser Printer Friendly | 8.5 x 11 Inch (50 Sheets)**Bargain Paradise**$7.82**4.7★8,965 rev](https://www.amazon.com/dp/B082Y114LN) [5**Pirate Monocular Telescope with Treasure Map Pocket Compass - Collapsible Spyglass for Party Accessory Set**SSZS**$28.24**4.7★221 rev](https://www.amazon.com/dp/B09XWYXYXM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pirate Treasure Map Backdrop 71x43 inches Large Vintage Gold Secret Sea Photography Background for Pirate Theme Party Decorations Seamless Thick Polyester Fabric Banner for Carnival Birthday Event**Bafode**$6.83**3 rev4mo ago](https://www.amazon.com/dp/B0GT8BDBH4) [**Kosiz 12 Pcs Giant Treasure Island Map Sticker Scenes Include 12 Backgrounds and Sticker Sheets Pirate Map Pirate Party Activity for Kids**Kosiz**$21.38**5 rev8mo ago](https://www.amazon.com/dp/B0FYPP7692) [**National Geographic Pirate Adventure Activity Kit Dig for Treasure Make a Pirate Hat & Map Includes Spyglass Compass Replica Doubloon & Pyrite STEM Toys Telescope for Kids**Blue Marble**$19.35**214 rev1y ago](https://www.amazon.com/dp/B0FHC7QTR6) [**Harloon 50 Pcs Vintage Old Looking Cotton Watercolor Paper Cardstock Blank 200 GSM Thick Antiqued Deckle Edge Virgin Paper for Drawing Writing Printing Invitations Greeting (4x6 Inch)**Harloon**$10.63**450 rev2y ago](https://www.amazon.com/dp/B0CPDXCKTG) [**Vintage Stationery Paper 60 Sheets 8.5 x 11 Letter Size Double-Sided Aged Antique Printer Paper for Writing Invitations Certificates Diplomas Awards Resumes Crafts**TEETOOKEA**$5.96**587 rev3y ago](https://www.amazon.com/dp/B0C7H3823L)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pirate Treasure Map Backdrop 71x43 inches Large Vintage Gold Secret Sea Photography Background for Pirate Theme Party Decorations Seamless Thick Polyester Fabric Banner for Carnival Birthday Event**Bafode**$6.83**3.6★**▲ 302%**](https://www.amazon.com/dp/B0GT8BDBH4) [**Kosiz 12 Pcs Giant Treasure Island Map Sticker Scenes Include 12 Backgrounds and Sticker Sheets Pirate Map Pirate Party Activity for Kids**Kosiz**$21.38**5.0★**▲ 88%**](https://www.amazon.com/dp/B0FYPP7692) [**Harloon 50 Pcs Vintage Old Looking Cotton Watercolor Paper Cardstock Blank 200 GSM Thick Antiqued Deckle Edge Virgin Paper for Drawing Writing Printing Invitations Greeting (4x6 Inch)**Harloon**$10.63**4.7★**▲ 57%**](https://www.amazon.com/dp/B0CPDXCKTG) [**Vintage Stationery Paper 60 Sheets 8.5 x 11 Letter Size Double-Sided Aged Antique Printer Paper for Writing Invitations Certificates Diplomas Awards Resumes Crafts**TEETOOKEA**$5.96**4.8★**▲ 28%**](https://www.amazon.com/dp/B0C7H3823L) [**Dronside 177 Pieces Kids Pirate Treasure Chest Treasure Hunt Kit Lockable Vintage Treasure Chest Toy Set Gold Plastic Compass Pirate Map for Halloween Themed Cosplay Party Favors**Dronside**$18.94**4.4★**▲ 26%**](https://www.amazon.com/dp/B0B17NY7MW)
**~~View all trending →~~**
## **What buyers say about treasure map**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“higher quality than I was expecting”*
**Paper Quality**18%
*“Beautiful Paper”*
**Fun/Entertainment Experience**14%
*“Fun for kids”*
**Advertised Vs Actual Product**6%
*“Better than expected”*
**Shape/Style**5%
*“Super cute in a scroll form with a ribbon around it”*
**Size-Overall**5%
*“Huge size, clear appearance to follow the trail to the treasure”*
**Color**5%
*“the color is perfect for my needs”*
**Paper Compatibility**3%
*“This paper worked great for printing out DND game sheets”*
**Print Quality**3%
*“Exactly what I needed to make old wanted posters”*
**Creativity**3%
*“Overall, its a creative and exciting activity kit that sparks curiosity and adventure — just wish the materials felt a little more sturdy”*
### **What buyers complain about **
**Quality-Overall**19%
*“quality bad and fragile”*
**Size-Overall**15%
*“it was large”*
**Functionality-Overall**9%
*“The spy glass does not work”*
**Paper Quality**8%
*“the pages feel very thin”*
**Smell**6%
*“Oily and smelly”*
**Defective Material/Parts**6%
*“It seems defective not sure how to get it replaced”*
**Material Quality**3%
*“That said, some of the plastic accessories felt a bit cheap and lightweight, especially the spyglass and compass”*
**Durability**3%
*“was broken before March”*
**Thickness**2%
*“the pages feel very thin”*
**Strength**2%
*“too stiff for a toddler to operate”*
### **Top return reasons **
**Size-Overall**25%
**Functionality-Overall**10%
**Quality-Overall**10%
**Value For Money**9%
**Material Quality**9%
**Advertised Vs Actual Product**8%
**Paper Brightness**6%
**Paper Quality**5%
**Color**5%
**Defective Material/Parts**2%
## **Common questions**
- **Is treasure map profitable to sell on Amazon United States?**
- The niche generates $58K/yr across 16 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +20.0%. Flapen's verdict: Skip it (43/100).
- **How competitive is the treasure map niche?**
- 15 brands and 31 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in treasure map?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Functionality-Overall. The return rate is 2.7%.
- **What does it cost to enter the treasure map niche?**
- Listings span $4.30–$28.24; the average listing price is $12.95 (sweet spot $15–$100). The average incumbent carries 1,266 reviews — the moat a new listing must climb.
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