---
title: "Travertine Tray — $198K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/travertine-tray"
last_updated: "2026-08-09T16:11:26.799Z"
locale: en
meta:
description: "Niche score 52/100 · $198K/yr market · 244K searches/yr · $37.94 avg price. High returns (6.5%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $198K/yr market · 244K searches/yr · $37.94 avg price. High returns (6.5%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Travertine Tray — $198K/yr Amazon US Niche (2026) - Flapen"
---
# **travertine tray**
**Worth a look**
Shows a thin review moat (108 avg reviews), but high returns (6.5%) keeps it on the watch list.
Market size 39Growth 66Conversion 27Competition 64Returns 20Price range 83Avg price 95Brand share 62Review moat 95Quality gap 21
**Review moat**
**Great****107.53**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Incredible****$37.94**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$15.34–$115.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+45.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$198K**
$198K/yr · 244K searches
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Returns**
**Bad****6.5%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, travertine tray is a $198K/yr Amazon United States market (244K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jul. Verdict: Worth a look — 52/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **travertine tray market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$152K–$190K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#221**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **4.6%**
- **Avg brand age**
- **25 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**26 **▼falling
**Sellers**
**36**
**Top-5 brand share**
**68%**
Top 20: 95%
**Top-5 click share**
**47%**
Top 20: 85%
**Open market**
**27%**
- Koville33% - Zilukar11% - Sumlus9% - VEROBELL8% - karibiber7% - BUICCE5%
## **Demand & seasonality**
Weekly Amazon search volume, last 109 weeks — +45.3% search growth over the last 90 days.
8K6KPrime Day '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/travertine-tray/trend)
## **Top travertine tray search terms**
- **travertine tray**126K/yr+57.1%2.1% conv. - **travertine**67K/yr+28.0%0.3% conv. - **travertine decor**39K/yr+15.9%0.4% conv. - **travertine vanity tray**4K/yr+360.2%2.5% conv. - **travertine bathroom tray**4K/yr+154.6%2.5% conv. - **beige marble tray**4K/yr+3.6%0.5% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/travertine-tray/search-terms)
## **Top travertine tray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$10K10%$20K15%$30K20%$40K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Koville Italian Travertine Tray 12x6 Vanity Decorative Marble Tray for Countertop Catchall Tray for Perfume Candles Jewelry Dish Tray**Koville**$31.91**4.8★540 rev](https://www.amazon.com/dp/B0C4KQF1V8) [2**Real Natural Travertine Tray for Bathroom Vanity Kitchen Counter**Zilukar**$34.26**4.7★375 rev](https://www.amazon.com/dp/B0D4F49TZV) [3**VEROBELL Beige Travertine Vanity Tray | Natural Stone Bathroom Organizer | Perfume & Jewelry Storage for Spa Bedroom Kitchen | Non-Slip Waterproof Design 9.8x4.7x0.6**VEROBELL**$25.82**4.8★104 rev](https://www.amazon.com/dp/B0DTKD27KT) [4**Natural Travertine Tray Pedestal Stand Stone Riser for Bathroom & Kitchen**Sumlus**$26.52**4.8★49 rev](https://www.amazon.com/dp/B0G29PBP93) [5**Koville Romano Travertine Tray 12x8 Natural Stone Vanity Tray for Countertop Bathroom Kitchen Dresser Decorative Marble Catchall Trays for Perfume Jewelry Rectangular Serving Tray(Beige)**Koville**$35.76**4.6★74 rev](https://www.amazon.com/dp/B0FKGRKPQQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Homaura Marble Bathroom Tray for Countertop & Home Decor Natural Decorative Marble Tray for Jewelry & Perfume Organizer Stone Vanity Trays for Dresser Kitchen Counter 12 x 8 Beige Travertine**Homaura**$34.34**141 revtoday](https://www.amazon.com/dp/B0H1VHGC2T) [**BSOD Travertine Lamp Rechargeable 10 Inch Stone Table Lamp Marble Wabi Sabi Light Fixture Cordless Touch Dimmable LED Decor for Console Side Entryway Foyer Counter(Rechargeable Travertine Lamp)**BSOD**$115.20**15 rev4mo ago](https://www.amazon.com/dp/B0GPWXF54C) [**Natural Small Marble Vanity Tray Stone Organizer for Bathroom & Kitchen**Sumlus**$21.49**85 rev6mo ago](https://www.amazon.com/dp/B0G6SYZWGW) [**Natural Travertine Tray Pedestal Stand Stone Riser for Bathroom & Kitchen**Sumlus**$26.52**49 rev7mo ago](https://www.amazon.com/dp/B0G29PBP93) [**Koville Romano Travertine Tray 12x8 Natural Stone Vanity Tray for Countertop Bathroom Kitchen Dresser Decorative Marble Catchall Trays for Perfume Jewelry Rectangular Serving Tray(Beige)**Koville**$35.76**74 rev11mo ago](https://www.amazon.com/dp/B0FKGRKPQQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Homaura Marble Bathroom Tray for Countertop & Home Decor Natural Decorative Marble Tray for Jewelry & Perfume Organizer Stone Vanity Trays for Dresser Kitchen Counter 12 x 8 Beige Travertine**Homaura**$34.34**4.8★**▲ 141%**](https://www.amazon.com/dp/B0H1VHGC2T) [**BSOD Travertine Lamp Rechargeable 10 Inch Stone Table Lamp Marble Wabi Sabi Light Fixture Cordless Touch Dimmable LED Decor for Console Side Entryway Foyer Counter(Rechargeable Travertine Lamp)**BSOD**$115.20**4.2★**▲ 135%**](https://www.amazon.com/dp/B0GPWXF54C) [**Natural Travertine Tray Pedestal Stand Stone Riser for Bathroom & Kitchen**Sumlus**$26.52**4.8★**▲ 102%**](https://www.amazon.com/dp/B0G29PBP93) [**Natural Small Marble Vanity Tray Stone Organizer for Bathroom & Kitchen**Sumlus**$21.49**4.9★**▲ 101%**](https://www.amazon.com/dp/B0G6SYZWGW) [**Koville Romano Travertine Tray 12x8 Natural Stone Vanity Tray for Countertop Bathroom Kitchen Dresser Decorative Marble Catchall Trays for Perfume Jewelry Rectangular Serving Tray(Beige)**Koville**$35.76**4.6★**▲ 70%**](https://www.amazon.com/dp/B0FKGRKPQQ)
**~~View all trending →~~**
## **What buyers say about travertine tray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“Solid build quality”*
**Design-Overall**10%
*“Nice design —”*
**Advertised Vs Actual Product**7%
*“Exactly what I wanted”*
**Size-Overall**6%
*“it fits in perfectly”*
**Weight Heavy**6%
*“It fees heavy and smooth”*
**Color**5%
*“The neutral color is really attractive”*
**Value For Money**5%
*“Good value for the money”*
**Shape/Style**4%
*“Stylish and well made”*
**Strength**3%
*“Very sturdy”*
**Ease Of Cleaning**3%
*“Stone finish wipes clean easily which matters for a surface that holds candles and jewelry”*
### **What buyers complain about **
**Size-Overall**21%
*“charging cord is very short”*
**Weight Heavy**7%
*“It is heavier than I expected”*
**Value For Money**7%
*“not cheap at all”*
**Advertised Vs Actual Product**5%
*“the product title feels misleading”*
**Durability**2%
*“Not happy, cheap and broke after just picking it up”*
**Strength**2%
*“It's concrete, so it is fragile”*
**Quality-Overall**2%
*“cannot believe this one passed quality control”*
**Color**2%
*“it has a lot of yellow beige”*
**Flammable**2%
*“by whenever I put bakhoor it burns the stone at bottom”*
**Brightness/Shine/Glow**2%
*“not a glossy reflective shine”*
### **Top return reasons **
**Size-Overall**49%
**Color**20%
**Advertised Vs Actual Product**7%
**Material Quality**4%
**Defective Material/Parts**3%
**Value For Money**3%
**Quality-Overall**2%
**Display Colors**2%
**Functionality-Overall**1%
**Shape/Style**1%
## **Common questions**
- **Is travertine tray profitable to sell on Amazon United States?**
- The niche generates $198K/yr across 34 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is +45.3%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the travertine tray niche?**
- 26 brands and 36 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in travertine tray?**
- Top complaints mined from reviews: Size-Overall, Weight Heavy, Value For Money. The return rate is 6.5% — above our launch gate.
- **When does demand for travertine tray peak?**
- Demand peaks in Jul; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the travertine tray niche?**
- Listings span $15.34–$115.20; the average listing price is $37.94 (sweet spot $15–$100). The average incumbent carries 108 reviews — the moat a new listing must climb.
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