---
title: "Trend — travel blanket - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/travel-blanket/trend"
last_updated: "2026-08-09T22:17:13.175Z"
locale: en
meta:
  description: "Niche score 53/100 · $1.1M/yr market · 2.0M searches/yr. A deep review moat (9,419 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $1.1M/yr market · 2.0M searches/yr. A deep review moat (9,419 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — travel blanket - Flapen"
---

# **travel blanket**

**Worth a look**

Shows a sweet-spot price point ($21.91 avg), but a deep review moat (9,419 avg reviews) keeps it on the watch list.

Market size 79Growth 55Conversion 31Competition 44Returns 45Price range 87Avg price 92Brand share 48Review moat 22Quality gap 33

**Avg price**

**Great****$21.91**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.43–$66.70**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Great****$1.1M**

$1.1M/yr · 2.0M searches

**Growth**

**Good****+27.9%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Returns**

**Okay****3.4%**

return rate — above 5% kills the launch gate

**Competition**

**Okay****59%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.5%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****9,419.38**

avg incumbent reviews — the moat a new listing must climb

## Trend