--- title: "Is Top Down Bottom Up Shades Worth Selling on Amazon US?" canonical_url: "https://flapen.com/research/us/home-kitchen/top-down-bottom-up-shades" last_updated: "2026-09-18T12:33:21.450Z" locale: en meta: description: "Top Down Bottom Up Shades Amazon US estimated sales data: $5,420/month, +19.4% growth. Worth selling? See the verdict." "og:description": "Top Down Bottom Up Shades Amazon US estimated sales data: $5,420/month, +19.4% growth. Worth selling? See the verdict." "og:title": "Is Top Down Bottom Up Shades Worth Selling on Amazon US?" --- OverviewNichesProductsSearch terms Flapen Score ## Top Down Bottom Up Shades against its category The dotted line is the Home & Kitchen average. Past it, Top Down Bottom Up Shades is stronger. Inside it, weaker.Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality GapThis niche Category average [**See the method **](https://flapen.com/science) Market ## The Top Down Bottom Up Shades market on Amazon at a glance Shoppers on Amazon United States searched for Top Down Bottom Up Shades 508K times last year and spent an estimated $65K. The top 5 brands take 63% of clicks. Flapen scores it 46 out of 100, a Fail. 01 · Demand ### An estimated 0.2% of those searches ended in a purchase. Shoppers searched for this 508K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +19.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.
Searches, last 12 months
508K
Growth, 90 days vs prior 90
+19.4%
Conversion, latest week
0.2%
Market size, estimated
$65Ka year
Peak month
November1.6× the quietest month
Top search term
top down bottom up shades166K searches a year
02 · Price ### A sale here is worth $67.39. Listings sell for $67.39 on average, from $18.39 to $315.46. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $67.39 that is $0 to $7K a year per listing.
Average price
$67.39inside the $15 to $100 sweet spot
Price range
$18.39–$315.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
4.3%of orders · Amazon United States median 2.1%
03 · Entry bar ### The bar here is ads. 94% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #48 within Window Treatments. It carries 511 reviews at 4.55 stars, so a new listing needs social proof before a better product.
Sponsored listings
94%
Prime listings
71%
Out of stock, average day
0.8%
Average rank
#48in Window Treatments
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
511per listing
Listings tracked
86
04 · Newcomers ### 1 of last year's 7 launches cleared the first-year sales bar. 7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months
Products ## Top Top Down Bottom Up Shades products & what they sell for Every tracked product: its share of the shelf, its reviews, and its price.**Sign in to see the products** The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone. [Sign in](https://flapen.com/auth/login) Competition ## Competition: brands, sellers & click share The top 5 products take only 27% of clicks. An open shelf where new products get seen. Brands**23 **▲rising Sellers**38** Top-5 brand share**63%** Top 20: 99% Top-5 click share**27%** Top 20: 60% Open market**31%**- Brand 125% - Brand 213% - Brand 311% - Brand 48% - Brand 57% - Brand 66% Demand ## Top Down Bottom Up Shades search demand Weekly searches over the year, seasonality beneath. Pick a range.3M6M1YAll35K25KSpike '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay No pronounced peak months · busiest ÷ quietest = 1.6× Search terms ## Top Top Down Bottom Up Shades search terms shoppers use The exact words shoppers type, with yearly volume, growth, and conversion.90D1Y - **top down bottom up shades**166K/yr+3.5%0.1% conv. - **top down bottom up cellular shades**82K/yr-6.9%0.1% conv. - **top down bottom up blinds**46K/yr-16.1%0.1% conv. - **cordless blackout cellular shades**11K/yr+548.8%0.1% conv. - **cellular shades insulation**7K/yr>1,000%0.1% conv. - **bottom up blinds**19K/yr+15.3%0.1% conv. - **cellular honeycomb window shades**7K/yr+653.2%0.1% conv. - **up down shades for indoor windows**20K/yr-1.9%0.1% conv. - **light filtering cellular shades**13K/yr+30.1%0.1% conv. - **blackout honeycomb shades**26K/yr-43.6%0.0% conv. Reviews and returns ## What reviews say buyers love and hate about Top Down Bottom Up Shades We read the reviews and the return reasons for every product selling here.**27%**of positive reviews mention “Assembly/Installation”**13%**of negative reviews mention “Size-Overall”**4.3%**of orders come back > **“It was too short for the window” **_A buyer, on “Size-Overall”13% of negative reviews mention the same topic_ Every topic ### Every topic buyers talk about, one row each. Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote. 17 topics**Negative****Positive****Assembly/Installation**+2.905%27%2% of returns“Had no problems at all to install”**Size-Overall**−0.0213%11%61% of returns“It was too short for the window”**Quality-Overall**+1.1118%2% of returns“Amazing quality”**Value For Money**—6%6%“reasonably priced”**Ease Of Use**−0.024%6%“Easy Peasy”**Color**—4%5%4% of returns“the color is perfect for what I needed”**Advertised Vs Actual Product**−0.054%5%8% of returns“Worked as advertised”**Durability**−0.055%“pieces fall off”**Mounting**−0.023%3% of returns“The mounting bracket sticks out too far to be effective”**Measurement/Reading Accuracy**−0.013%“almost thought that we had measured incorrectly”**Material Quality**−0.032%1% of returns“Cheap low quality plastic”**Security**+0.202%“Clean Look for Patio Privacy”**Brightness/Shine/Glow**+0.132%“yet still have light shine through”**Design-Overall**—1%“Aesthetic: They look absolutely amazing”**Functionality-Overall**—4% of returnsReturn reason only. No review mentions it.**Defective Material/Parts**—3% of returnsReturn reason only. No review mentions it.**Compatibility-Overall**—3% of returnsReturn reason only. No review mentions it.Expand all rows Keep looking ## Related niches Niches in the same category that score near this one. Research these next. [All Home & Kitchen niches](https://flapen.com/research/us/home-kitchen/niches) [

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**$1.5M**/yr**+628.3%**](https://flapen.com/research/us/patio-lawn-garden/jet-nozzle-high-pressure-hose-nozzle) FAQ ## Common Top Down Bottom Up Shades questions Answered from the same tracked data.Is Top Down Bottom Up Shades profitable to sell on Amazon United States? Flapen scores Top Down Bottom Up Shades 46 out of 100 on Amazon United States, a Fail. Shoppers spend $65K a year across 86 tracked products. 1 of the 7 products launched in the last year cleared the first-year sales bar. Search demand grew +19.4% in the last 90 days.How competitive is the Top Down Bottom Up Shades niche on Amazon United States? 23 brands and 38 sellers compete in Top Down Bottom Up Shades on Amazon United States. The top 5 Top Down Bottom Up Shades products take 27% of clicks, and the top 5 brands take 63%.What do buyers complain about in Top Down Bottom Up Shades? Top Down Bottom Up Shades buyers on Amazon United States complain most about Size-Overall, Value For Money, and Durability. An estimated 4.3% of orders come back.When does demand for Top Down Bottom Up Shades peak? Search demand for Top Down Bottom Up Shades on Amazon United States is steady all year. The busiest month runs 1.6× the quietest.What does it cost to enter the Top Down Bottom Up Shades niche? Top Down Bottom Up Shades sells for $67.39 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $18.39 to $315.46. The average product has 511 reviews, the count a new listing must catch up to.