---
title: "toothpaste dispenser — $780K/yr Amazon United States Niche, Score 59/100 - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/toothpaste-dispenser"
last_updated: "2026-07-20T19:29:36.275Z"
locale: en
meta:
description: "toothpaste dispenser shows beatable incumbent ratings (4.0★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "toothpaste dispenser shows beatable incumbent ratings (4.0★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "toothpaste dispenser — $780K/yr Amazon United States Niche, Score 59/100 - Flapen"
---
# **toothpaste dispenser**
**Worth a look**
Shows beatable incumbent ratings (4.0★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 72Growth 13Conversion 43Competition 78Returns 48Price range 66Avg price 76Brand share 74Review moat 25Quality gap 93
**Quality gap**
**Great****4.0★**
avg incumbent rating — lower means beatable quality
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Avg price**
**Great****$15.57**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Market size**
**Good****$780K**
$780K/yr · 1.4M searches
**Price range**
**Good****$3.76–$37.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****3.3%**
return rate — above 6% kills the launch gate
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****4,095.62**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-24.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, toothpaste dispenser is a $780K/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 61% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **40K–50K**
- avg 750–1,000/product
- **Revenue / yr**
- **$623K–$779K**
- units × avg price
- **Launch success**
- **22%**
- 2 of 9 new (360d)
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#274**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **94%**
- **Out of stock**
- **10.0%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **160 days**
## **Competition**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**23 **▼falling
**Sellers**
**37**
**Top-5 brand share**
**61%**
Top 20: 99%
**Top-5 click share**
**37%**
Top 20: 76%
**Open market**
**33%**
- MOPMS18% - CXYHMG13% - iHave11% - TuCao11% - Chrome Cherry7% - GFWARE6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -24.9% search growth over the last 90 days.
40K30KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/toothpaste-dispenser/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$23K6%$47K9%$70K12%$94K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 50 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MOPMS Toothpaste Dispenser Wall Mounted for Bathroom Automatic Toothpaste Squeezer for Kids and Adult (Black-1Pcs)**MOPMS**$9.42**4.0★8,328 rev](https://www.amazon.com/dp/B08JLC7LRF) [2**MOPMS Toothpaste Dispenser Wall Mounted for Bathroom Automatic Toothpaste Squeezer for Kids and Adult (Grey-1Pcs)**MOPMS**$8.98**4.0★8,328 rev](https://www.amazon.com/dp/B08JKH2SWN) [3**TuCao Wall Mounted Toothbrush Holder with Automatic Toothpaste Dispenser No Drill Bathroom Organizer White**TuCao**$9.98**4.4★1,477 rev](https://www.amazon.com/dp/B0GQSM2423) [4**Automatic Toothpastck_2Pcs**CXYHMG**$10.20**3.4★37 rev](https://www.amazon.com/dp/B0FN74RYH8) [5**GFWARE Toothbrush Holder Toothpaste Dispenser Wall Mounted with Cover 4 Slots Tooth Brush Storage Organizer with Automatic Kids Toothpaste Squeezers for Shower Bathroom Black**GFWARE**$9.78**4.1★2,620 rev](https://www.amazon.com/dp/B08ZJ9ZK6Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Automatic Toothpaste Dispenser for Kids 2 PCS Toothpaste Squeezer for Kids & Family Shower Decor is Wall Mounted Bathroom Accessories Organizer (Black Pack-2)**CXYHMG**$9.07**106 rev1mo ago](https://www.amazon.com/dp/B0H33X2S4K) [**Automatic Toothpastck_2Pcs**CXYHMG**$10.20**37 rev4mo ago](https://www.amazon.com/dp/B0FN74RYH8) [**2 Slot Toothbrush Holder and Toothpaste Dispenser Wall Mounted Automatic Toothpaste Squeezer 2 in 1 Tooth Brush Toothpaste Organizer for Shower (Pink)**LUEXBOX**$7.46**2,242 rev6mo ago](https://www.amazon.com/dp/B0G7CPKWK7) [**Automatic Toothpaste Dispenser Wall Mounted Toothbrush Holder with 3 Slots Electric Smart Toothpaste Dispenser for Kids and Adults (Gun Grey)**Wekity**$23.81**13 rev7mo ago](https://www.amazon.com/dp/B0G42Y7C4B) [**POSEOUU Toothpaste Dispenser Wall Mounted for Bathroom Automatic Toothpaste Squeezer for Kids and Adult with Custom Cleaning Brush & 2 Heavy-Duty Adhesive Pads (Sapphire Blue)**POSEOUU**$9.79**99 rev7mo ago](https://www.amazon.com/dp/B0G2XMRSG6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Automatic Toothpaste Dispenser Wall Mounted - Smart Touchless Toothpaste Squeezer with 3 Adjustable Levels 2 Toothbrush Holders- for Kids and Adults Bathroom Essentials (Pink)**TuCao**$21.35**4.4★**▲ 314%**](https://www.amazon.com/dp/B0GT7WPBYV) [**Automatic Toothpaste Dispenser for Kids 2 PCS Toothpaste Squeezer for Kids & Family Shower Decor is Wall Mounted Bathroom Accessories Organizer (Black Pack-2)**CXYHMG**$9.07**4.3★**▲ 312%**](https://www.amazon.com/dp/B0H33X2S4K) [**Automatic Toothpaste Dispenser Wall Mounted - Smart Touchless Toothpaste Squeezer with 3 Adjustable Levels 2 Toothbrush Holders- for Kids and Adults Bathroom Essentials**TuCao**$23.00**4.4★**▲ 308%**](https://www.amazon.com/dp/B0H1H7GJZN) [**2 Slot Toothbrush Holder and Toothpaste Dispenser Wall Mounted Automatic Toothpaste Squeezer 2 in 1 Tooth Brush Toothpaste Organizer for Shower (Pink)**LUEXBOX**$7.46**4.1★**▲ 308%**](https://www.amazon.com/dp/B0G7CPKWK7) [**Automatic Toothpastck_2Pcs**CXYHMG**$10.20**3.4★**▲ 301%**](https://www.amazon.com/dp/B0FN74RYH8)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**13%
*“Makes life easier”*
**Quality-Overall**13%
*“Great product thst looks fancy”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Assembly/Installation**6%
*“Installation was quick”*
**Value For Money**6%
*“Good deal”*
**Ease Of Cleaning**6%
*“Easy to clean”*
**Dispensing Mechanism**4%
*“Love this dispenser”*
**Efficiency**4%
*“it does the job for my mom”*
**Oral Hygiene**4%
*“These have really helped my kids take better care of their toothpaste tubes”*
**Strength**3%
*“The material feels sturdy enough for everyday use”*
### **What buyers complain about **
**Functionality-Overall**9%
*“Barely works”*
**Durability**9%
*“Dont last”*
**Dispensing Mechanism**8%
*“Not dispensing at all”*
**Adhesion/Stickiness**8%
*“No adhesive”*
**Ease Of Cleaning**7%
*“Not exactly clean”*
**Quality-Overall**6%
*“Cheap quality”*
**Size-Overall**5%
*“Small”*
**Ease Of Use**5%
*“Difficult to use”*
**Value For Money**3%
*“IMHO its a bit pricey for what it is”*
**Charging**3%
*“it does not charge”*
### **Top return reasons **
**Size-Overall**23%
**Dispensing Mechanism**18%
**Functionality-Overall**15%
**Adhesion/Stickiness**7%
**Advertised Vs Actual Product**5%
**Defective Material/Parts**5%
**Mounting**2%
**Compatibility-Overall**2%
**Quality-Overall**2%
**Weight Heavy**2%
## **Common questions**
- **Is toothpaste dispenser profitable to sell on Amazon United States?**
- The niche generates $780K/yr across 50 tracked products. 2 of 9 products launched in the last 360 days are still selling. 90-day search growth is -24.9%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the toothpaste dispenser niche?**
- 23 brands and 37 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in toothpaste dispenser?**
- Top complaints mined from reviews: Functionality-Overall, Durability, Dispensing Mechanism. The return rate is 3.3%.
- **When does demand for toothpaste dispenser peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the toothpaste dispenser niche?**
- Listings span $3.76–$37.11; the average listing price is $15.57 (sweet spot $15–$100). The average incumbent carries 4,096 reviews — the moat a new listing must climb.
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