---
title: "toothbrush holders — $5.8M/yr Amazon United States Niche, Score 63/100 - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/toothbrush-holders"
last_updated: "2026-07-20T17:09:44.435Z"
locale: en
meta:
description: "toothbrush holders shows a $5.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "toothbrush holders shows a $5.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "toothbrush holders — $5.8M/yr Amazon United States Niche, Score 63/100 - Flapen"
---
# **toothbrush holders**
**Worth a look**
Shows a $5.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 98Growth 19Conversion 43Competition 88Returns 71Price range 69Avg price 59Brand share 87Review moat 35Quality gap 42
**Market size**
**Incredible****$5.8M**
$5.8M/yr · 12.8M searches
**Competition**
**Great****27%**
top-5 click share — an open shelf
**Brand share**
**Great****48%**
top-5 brand share — no brand owns this niche
**Returns**
**Good****2.1%**
return rate — above 6% kills the launch gate
**Price range**
**Good****$5.24–$37.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$13.07**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,955**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-12.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, toothbrush holders is a $5.8M/yr Amazon United States market (12.8M searches/yr). The top 5 brands hold 48% of demand. Verdict: Worth a look — 63/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **400K–500K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **$5.2M–$6.5M**
- units × avg price
- **Launch success**
- **100%**
- 14 of 14 new (360d)
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#41**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **1.6%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **155 days**
## **Competition**
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
**Brands**
**34 **▼falling
**Sellers**
**76**
**Top-5 brand share**
**48%**
Top 20: 90%
**Top-5 click share**
**27%**
Top 20: 67%
**Open market**
**47%**
- GFWARE17% - iHave10% - Heagoale9% - Bitvae6% - Boperzi5% - Zufudo5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.4% search growth over the last 90 days.
300K200KPrime Day '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/toothbrush-holders/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$174K6%$348K9%$522K12%$697K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 61 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GFWARE Toothbrush Holders for Bathrooms 5 Slots Bamboo Toothbrush Holder Kids Electric Toothbrush Holder and Toothpaste Holder for Bathroom Countertop Accessories Storage Marble Toothbrush Organizer**GFWARE**$9.82**4.7★4,828 rev](https://www.amazon.com/dp/B0BFGNSXYL) [2**Bitvae Upgraded Tooth Brush Holder for Bathroom 2.0 Infrared Sensing Toothbrush Cleaner Wall-Mounted for Most Size Toothbrushes Air Drying LED Smart Screen White Gold Trim**Bitvae**$30.21**4.4★1,709 rev](https://www.amazon.com/dp/B0F3JGLLB8) [3**QIYVLOS Toothbrush Holders with Sliding Lid Rotating 3 Slots Bathroom Organizer Countertop Tooth Brush Toothpaste Holder Bathroom Counter Stand Sink Organizer Caddy for Vanity Makeup Brushes Holder**QIYVLOS**$17.26**4.4★1,996 rev](https://www.amazon.com/dp/B0CRTPHGQN) [4**Zufudo Toothbrush and Toothpaste Holders with Cover Grey White**Zufudo**$18.99**4.3★1,235 rev](https://www.amazon.com/dp/B0CN2VBPW4) [5**GFWARE Black Toothbrush Holder - Bamboo Toothbrush Holders for Bathrooms Electric Toothbrush Holder Organizer Kids Toothbrush Holders for Bathrooms Countertop**GFWARE**$12.63**4.7★4,828 rev](https://www.amazon.com/dp/B0CNJZ2DWL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Toothbrush Holders for Bathrooms Stainless Steel Toothbrush Holder for Kids and Adults Electric Toothbrush and Toothpaste Holder Rustproof Bathroom Accessories Organizer**YANLIFY**$5.24**89 rev3mo ago](https://www.amazon.com/dp/B0GS2DCW89) [**PARKMANI Bathroom Counter Organizers and Storage Toothbrush Holders for Bathrooms with 3 PCS Qtip Holder Kids Electric Toothbrush and Toothpaste Holder for Bathroom Vanity Sink Organizer (White)**PARKMANI**$20.30**129 rev5mo ago](https://www.amazon.com/dp/B0FYLYCM5X) [**Homtalker Toothbrush Holders for Bathroom Counter - Detachable Bathroom Organizer and Storage Electric Toothbrush and Toothpaste Holder Bathroom Decor Accessories for Countertop Shower Sink**Homtalker**$9.15**188 rev5mo ago](https://www.amazon.com/dp/B0G6Z9NQJ6) [**Toothbrush Holder with Cover for Bathroom Countertop Rotating Organizer for Electric Tooth Brush and Toothpaste 3-Slot Makeup Brush Storage Self-Draining Vanity Counter Organizer White**rejomiik**$15.34**93 rev5mo ago](https://www.amazon.com/dp/B0GGGY4QKQ) [**Toothbrush and Toothpaste Holders for Bathrooms Countertop - Detachable 5 Slots Kids Electric Toothbrush Holders Set Wall Mounted with Removable Dividers for Bathroom Decor and Accessories Organizer**Homtalker**$8.30**311 rev6mo ago](https://www.amazon.com/dp/B0G11LKQ2B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Toothbrush Holders for Bathrooms Stainless Steel Toothbrush Holder for Kids and Adults Electric Toothbrush and Toothpaste Holder Rustproof Bathroom Accessories Organizer**YANLIFY**$5.24**4.7★**▲ 310%**](https://www.amazon.com/dp/B0GS2DCW89) [**Toothbrush Holder with Cover for Bathroom Countertop Rotating Organizer for Electric Tooth Brush and Toothpaste 3-Slot Makeup Brush Storage Self-Draining Vanity Counter Organizer White**rejomiik**$15.34**4.4★**▲ 267%**](https://www.amazon.com/dp/B0GGGY4QKQ) [**YAUKPH Beige Striped Toothbrush Holder for Electric Toothbrushes Bathroom Organizer Cup for Toothpaste Kids & Adults**YAUKPH**$9.47**4.8★**▲ 193%**](https://www.amazon.com/dp/B0FR1P3DL8) [**PARKMANI Bathroom Counter Organizers and Storage Toothbrush Holders for Bathrooms with 3 PCS Qtip Holder Kids Electric Toothbrush and Toothpaste Holder for Bathroom Vanity Sink Organizer (White)**PARKMANI**$20.30**4.8★**▲ 147%**](https://www.amazon.com/dp/B0FYLYCM5X) [**Carbon Steel Toothbrush Holders for Bathrooms 5 Slots Kids Electric Tooth Brush and Toothpaste Organizer for Countertop Shower Vanity Black**Heagoale**$8.97**4.7★**▲ 145%**](https://www.amazon.com/dp/B0FT2XNDWZ)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**12%
*“Awesome quality”*
**Size-Overall**10%
*“Nice fit”*
**Advertised Vs Actual Product**10%
*“Better than expected”*
**Ease Of Cleaning**10%
*“Neat n clean”*
**Ease Of Use**7%
*“easy to open”*
**Value For Money**6%
*“Great Value”*
**Storage Capacity**6%
*“Great storage container”*
**Design-Overall**5%
*“Good design”*
**Strength**5%
*“Sturdy construction and great design”*
**Organizing Capabilities**4%
*“Keeps everything organized”*
### **What buyers complain about **
**Size-Overall**13%
*“Super small”*
**Quality-Overall**10%
*“Very low quality product”*
**Durability**8%
*“Falling apart”*
**Adhesion/Stickiness**7%
*“Adhesive failed”*
**Ease Of Cleaning**4%
*“Difficult to clean”*
**Dispensing Mechanism**4%
*“dispenser is not great”*
**Value For Money**3%
*“Its a pricey”*
**Functionality-Overall**3%
*“DOESNT WORK”*
**Material Quality**3%
*“Cheap material”*
**Strength**3%
*“Kind of flimsy”*
### **Top return reasons **
**Size-Overall**46%
**Advertised Vs Actual Product**6%
**Functionality-Overall**6%
**Defective Material/Parts**5%
**Quality-Overall**4%
**Adhesion/Stickiness**4%
**Material Quality**4%
**Color**4%
**Value For Money**2%
**Dispensing Mechanism**2%
## **Common questions**
- **Is toothbrush holders profitable to sell on Amazon United States?**
- The niche generates $5.8M/yr across 61 tracked products. 14 of 14 products launched in the last 360 days are still selling. 90-day search growth is -12.4%. Flapen's verdict: Worth a look (63/100).
- **How competitive is the toothbrush holders niche?**
- 34 brands and 76 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 48% of demand.
- **What do buyers complain about in toothbrush holders?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 2.1%.
- **When does demand for toothbrush holders peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the toothbrush holders niche?**
- Listings span $5.24–$37.11; the average listing price is $13.07 (sweet spot $15–$100). The average incumbent carries 2,955 reviews — the moat a new listing must climb.
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