---
title: "toilet brush — $16.5M/yr Amazon United States Niche, Score 65/100 - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/toilet-brush"
last_updated: "2026-07-20T19:12:47.619Z"
locale: en
meta:
description: "toilet brush shows a $16.5M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "toilet brush shows a $16.5M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "toilet brush — $16.5M/yr Amazon United States Niche, Score 65/100 - Flapen"
---
# **toilet brush**
**Worth a look**
Shows a $16.5M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 100Growth 23Conversion 91Competition 73Returns 96Price range 38Avg price 57Brand share 70Review moat 17Quality gap 38
**Market size**
**Incredible****$16.5M**
$16.5M/yr · 11.7M searches
**Returns**
**Incredible****0.8%**
return rate — above 6% kills the launch gate
**Conversion**
**Great****11.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Good****$12.80**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$3.44–$22.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-3.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****19,361.77**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, toilet brush is a $16.5M/yr Amazon United States market (11.7M searches/yr). The top 5 brands hold 63% of demand. Verdict: Worth a look — 65/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **1.0M–1.0M**
- avg 30,000–40,000/product
- **Revenue / yr**
- **$12.8M–$12.8M**
- units × avg price
- **Launch success**
- **—**
- 3 of 3 new (360d)
- **Conversion rate**
- **11.0%**
- **Avg BSR**
- **#17**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **162 days**
## **Competition**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**115**
**Top-5 brand share**
**63%**
Top 20: 100%
**Top-5 click share**
**41%**
Top 20: 86%
**Open market**
**31%**
- Clorox26% - HAMITOR11% - MR.SIGA9% - Holaloha8% - AONEZ8% - uptronic6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.5% search growth over the last 90 days.
300K200KPrime Day '24Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/toilet-brush/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$660K8%$1.3M12%$2.0M16%$2.6M1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 30 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Clorox Corner Toilet Bowl Brush with Under Rim Scrubber Includes Corner Storage Caddy White**Clorox**$8.93**4.6★5,269 rev](https://www.amazon.com/dp/B00R55CIRQ) [2**Clorox ToiletWand Toilet Bowl Cleaner- Toilet Brush Storage Caddy and 16 Disinfecting Refill Heads**Clorox**$21.06**4.7★142,696 rev](https://www.amazon.com/dp/B07ZGHZVRY) [3**AONEZ Compact Toilet Brush & Holder Stainless Steel Handle Space Saving for Storage Deep Cleaning Drip-Proof Easy to Assemble Nylon Bristles White & Grey**AONEZ**$7.75**4.3★10,459 rev](https://www.amazon.com/dp/B0B12B63CM) [4**HAMITOR Toilet Bowl Brush Holder Set: Bathroom Deep Cleaning Toilet Cleaner Scrubber Under Rim with Curved Bristle for Dead Corner Clean - Hidden Rv Toilet Decorative Accessories with Caddy- White**HAMITOR**$10.92**4.6★12,847 rev](https://www.amazon.com/dp/B0B8C9VTNJ) [5**Holaloha Toilet Brush 3 Pack Toilet Brush and Holder Set Bathroom Accessories Toilet Bowl Brush and Holder with 3 Crevice Brush for Bathroom Toilet Scrubber Brush (White)**Holaloha**$13.32**4.5★2,014 rev](https://www.amazon.com/dp/B0D8J1KF6X)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Toilet Bowl Brush and Holder Set 2 Pack with 4 Extra Brush Heads | Extra Long Handle with Splash Guard Cover Tool-Free Installation Bathroom Space-Saving Cleaner Sets for Apartments RV (Black)**Bathway**$17.12**130 rev4mo ago](https://www.amazon.com/dp/B0G42ZFWLJ) [**HAMITOR Toilet Bowl Brush Set: Compact Space-Saving Design with Hidden Holder for Small Bathrooms Apartments & RVs - Bathroom Cleaning Accessories - Rustproof Toilet Scrubber Cleaner Kits Silver**HAMITOR**$6.23**681 rev5mo ago](https://www.amazon.com/dp/B0GGS67QX2) [**EZKEY Toilet Brush 3 Pack Compact Toilet Bowl Brush and Holder Set with Nylon Bristles Toilet Cleaner Brush Hidden Toilet Scrubber Brush for Bathroom Cleaning Grey & White**EZKEY**$8.18**664 rev10mo ago](https://www.amazon.com/dp/B0FPCK5YXM) [**AONEZ Toilet Brush and Holder Set 2 Pack Long-Handle Toilet Brush Non-Slip Grip Nylon Bristles Deep Cleaning for Bathroom Toilet Scrubber- Black**AONEZ**$8.69**749 rev1y ago](https://www.amazon.com/dp/B0F941D128) [**Holaloha Toilet Brush 2 Pack Toilet Brush and Holder Set Bathroom Accessories Toilet Bowl Brush and Holder for Bathroom White**Holaloha**$9.91**1,211 rev1y ago](https://www.amazon.com/dp/B0DYJKB7GB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Toilet Bowl Brush and Holder Set 2 Pack with 4 Extra Brush Heads | Extra Long Handle with Splash Guard Cover Tool-Free Installation Bathroom Space-Saving Cleaner Sets for Apartments RV (Black)**Bathway**$17.12**4.5★**▲ 224%**](https://www.amazon.com/dp/B0G42ZFWLJ) [**EZKEY Toilet Brush 3 Pack Compact Toilet Bowl Brush and Holder Set with Nylon Bristles Toilet Cleaner Brush Hidden Toilet Scrubber Brush for Bathroom Cleaning Grey & White**EZKEY**$8.18**4.6★**▲ 119%**](https://www.amazon.com/dp/B0FPCK5YXM) [**Clorox Corner Toilet Bowl Brush with Under Rim Scrubber Includes Corner Storage Caddy White**Clorox**$8.93**4.6★**▲ 68%**](https://www.amazon.com/dp/B00R55CIRQ) [**MR.SIGA Toilet Bowl Brush and Holder Premium Quality with Solid Handle and Durable Bristles for Bathroom Cleaning Black 1 Pack**MR.SIGA**$19.51**4.5★**▲ 40%**](https://www.amazon.com/dp/B08TM8F2WH) [**HAMITOR Toilet Bowl Brush Set: Compact Space-Saving Design with Hidden Holder for Small Bathrooms Apartments & RVs - Bathroom Cleaning Accessories - Rustproof Toilet Scrubber Cleaner Kits Silver**HAMITOR**$6.23**4.5★**▲ 20%**](https://www.amazon.com/dp/B0GGS67QX2)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**20%
*“Cleans really well”*
**Quality-Overall**12%
*“Excellent product”*
**Value For Money**10%
*“Fair price”*
**Ease Of Use**9%
*“Easy to handle”*
**Advertised Vs Actual Product**6%
*“Exactly as pictured”*
**Efficiency**5%
*“brush works good”*
**Design-Overall**4%
*“Sleek design”*
**Strength**4%
*“The base is sturdy”*
**Size-Overall**3%
*“Perfect fit for my bathroom”*
**Assembly/Installation**3%
*“Assembly was easy”*
### **What buyers complain about **
**Quality-Overall**12%
*“Awful quality”*
**Size-Overall**10%
*“Little on small side”*
**Ease Of Cleaning**10%
*“Does not clean very well”*
**Smell**8%
*“Strong Rubber Smell”*
**Durability**7%
*“does not last”*
**Strength**6%
*“Not sturdy”*
**Functionality-Overall**3%
*“Didnt work”*
**Ease Of Use**3%
*“difficult to remove”*
**Value For Money**3%
*“Not worth it”*
**Material Quality**2%
*“Cheap Material”*
### **Top return reasons **
**Size-Overall**30%
**Quality-Overall**10%
**Advertised Vs Actual Product**8%
**Defective Material/Parts**6%
**Value For Money**6%
**Strength**5%
**Material Quality**5%
**Color**4%
**Functionality-Overall**4%
**Assembly/Installation**3%
## **Common questions**
- **Is toilet brush profitable to sell on Amazon United States?**
- The niche generates $16.5M/yr across 30 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -3.5%. Flapen's verdict: Worth a look (65/100).
- **How competitive is the toilet brush niche?**
- 18 brands and 115 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in toilet brush?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Ease Of Cleaning. The return rate is 0.8%.
- **When does demand for toilet brush peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the toilet brush niche?**
- Listings span $3.44–$22.17; the average listing price is $12.80 (sweet spot $15–$100). The average incumbent carries 19,362 reviews — the moat a new listing must climb.
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