---
title: "Toddy Paper Filter Bags — $266K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/toddy-paper-filter-bags"
last_updated: "2026-08-07T09:28:59.612Z"
locale: en
meta:
description: "Niche score 44/100 · $266K/yr market · 192K searches/yr · $45.82 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 44/100 · $266K/yr market · 192K searches/yr · $45.82 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Toddy Paper Filter Bags — $266K/yr Amazon US Niche (2026) - Flapen"
---
# **toddy paper filter bags**
**Skip it**
A concentrated shelf (top 5 take 80% of clicks) — this niche doesn't clear our bar today.
Market size 49Growth 69Conversion 38Competition 17Returns 66Price range 65Avg price 95Brand share 18Review moat 20Quality gap 24
**Avg price**
**Incredible****$45.82**
avg listing price — sweet spot $15–$100
**Growth**
**Good****+50.6%**
90-day search growth — must beat 0% to launch
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$4.61–$135.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$266K**
$266K/yr · 192K searches
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****13,277.5**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, toddy paper filter bags is a $266K/yr Amazon United States market (192K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Skip it — 44/100.
Data updated Aug 4, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **toddy paper filter bags market data**
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **$275K–$367K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#126**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **71%**
- **Out of stock**
- **5.3%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**58**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**4%**
- OXO52% - Toddy28% - QHH6% - Snap!4% - Takeya3% - MECDY3% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +50.6% search growth over the last 90 days.
6K4KHoliday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/toddy-paper-filter-bags/trend)
## **Top toddy paper filter bags search terms**
- **toddy cold brew system**77K/yr+49.8%1.6% conv. - **oxo cold brew coffee maker**30K/yr+67.4%7.8% conv. - **toddy cold brew**26K/yr+48.7%1.3% conv. - **oxo cold brew**13K/yr+44.2%6.3% conv. - **cold brew toddy**8K/yr+34.6%1.8% conv. - **oxo cold brew maker**3K/yr+181.2%7.0% conv. - **toddy cold brew coffee maker**22K/yr+32.1%1.4% conv. - **oxo good grips cold brew coffee maker**2K/yr+101.2%9.9% conv. - **toddy cold brew maker**3K/yr+35.8%0.9% conv. - **cold brew coffee maker oxo**2K/yr+48.4%6.6% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/toddy-paper-filter-bags/search-terms)
## **Top toddy paper filter bags products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$27K20%$53K30%$80K40%$106K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OXO Good Grips Cold Brew Coffee Maker 32 oz Iced Coffee Maker with Carafe Brews Cold Brew Concentrate**OXO**$55.57**4.5★3,427 rev](https://www.amazon.com/dp/B00JVSVM36) [2**OXO Brew Compact Cold Brew Coffee Maker**OXO**$37.92**4.4★4,780 rev](https://www.amazon.com/dp/B07HB3GH6W) [3**TODDY Cold Brew Coffee Set White**Toddy**$135.53**4.7★106 rev](https://www.amazon.com/dp/B07BWWG5N4) [4**Toddy Cold Brew System**Toddy**$46.25**4.7★4,156 rev](https://www.amazon.com/dp/B0006H0JVW) [5**QHH Cold Brew Coffee Maker 64 oz Mason Jar Pitcher with Stainless Steel Filter Pour Spout Handle Lid Airtight & Leak-Proof for Iced Coffee Tea & Lemonade**QHH**$19.26**4.5★4,529 rev](https://www.amazon.com/dp/B0CGWS1M51)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Snap! 5 Gallon Cold Brew Coffee Maker Low Acid Commercial Cold Brew System with Dual Filtration for Smooth Coffee -Cold Brew Coffee Set-White**Snap!**$79.92**13 rev1y ago](https://www.amazon.com/dp/B0F9YT4N9V) [**OXO Brew Portable Rapid Coffee Brewer**OXO**$39.62**1,144 rev1y ago](https://www.amazon.com/dp/B0DC8JYJQX) [**QHH Cold Brew Coffee Maker 64 oz Mason Jar Pitcher with Stainless Steel Filter Pour Spout Handle Lid Airtight & Leak-Proof for Iced Coffee Tea & Lemonade**QHH**$19.26**4,529 rev2y ago](https://www.amazon.com/dp/B0CGWS1M51) [**JunVpic Cold Brew Coffee Maker 64 oz Glass Mason Pitcher**JunVpic**$19.15**4,362 rev3y ago](https://www.amazon.com/dp/B0BNN7GGKR) [**Toddy Cold Brew System - Paper Filter Bags (50 Pack) natural 11.5 x 13 paper filter bag THMPF50**Toddy**$37.10**251 rev5y ago](https://www.amazon.com/dp/B08KTY8WG7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Snap! 5 Gallon Cold Brew Coffee Maker Low Acid Commercial Cold Brew System with Dual Filtration for Smooth Coffee -Cold Brew Coffee Set-White**Snap!**$79.92**4.5★**▲ 78%**](https://www.amazon.com/dp/B0F9YT4N9V) [**Takeya Deluxe Cold Brew Coffee Maker - BPA-Free Tritan Pitcher with Airtight Leakproof Lid Silicone Grip Handle Fine-Mesh Filter - Shatter-Proof Dishwasher Safe Made in USA - 2 Quart/Black**Takeya**$26.25**4.6★**▲ 49%**](https://www.amazon.com/dp/B07C36HVWK) [**County Line Kitchen 64oz Cold Brew Coffee Maker with Leak Proof Lid - Gray**County Line Kitchen**$28.64**4.8★**▲ 33%**](https://www.amazon.com/dp/B07VJJJ764) [**QHH Cold Brew Coffee Maker 64 oz Mason Jar Pitcher with Stainless Steel Filter Pour Spout Handle Lid Airtight & Leak-Proof for Iced Coffee Tea & Lemonade**QHH**$19.26**4.5★**▲ 26%**](https://www.amazon.com/dp/B0CGWS1M51) [**OXO Good Grips Cold Brew Coffee Maker 32 oz Iced Coffee Maker with Carafe Brews Cold Brew Concentrate**OXO**$55.57**4.5★**▲ 26%**](https://www.amazon.com/dp/B00JVSVM36)
**~~View all trending →~~**
## **What buyers say about toddy paper filter bags**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**20%
*“Its easy to operate”*
**Ease Of Cleaning**14%
*“Easy to use and wash”*
**Quality-Overall**12%
*“The quality of the container is great”*
**Value For Money**6%
*“Reasonably priced”*
**Temperature Retention**5%
*“Perfect cold brew”*
**Size-Overall**4%
*“I love the size of it”*
**Strength**4%
*“Jar is sturdy”*
**Advertised Vs Actual Product**4%
*“As Described”*
**Durability**3%
*“Durable and easy to use”*
**Efficiency**3%
*“The product worked fine for the first few weeks”*
### **What buyers complain about **
**Durability**12%
*“break very easily”*
**Leak-Proof**10%
*“Leaked again”*
**Filtration**7%
*“the filter broke”*
**Quality-Overall**6%
*“Poor quality”*
**Ease Of Cleaning**5%
*“A little hard to clean”*
**Size-Overall**5%
*“does not fit properly”*
**Instructions/User Manual/Troubleshooting**4%
*“The directions are a bit lacking”*
**Strength**4%
*“seemed a bit fragile”*
**Ease Of Use**4%
*“The lid is tricky to get off every time”*
**Functionality-Overall**2%
*“does not function as advertised”*
### **Top return reasons **
**Size-Overall**28%
**Material Quality**15%
**Leak-Proof**10%
**Filtration**10%
**Functionality-Overall**7%
**Value For Money**6%
**Advertised Vs Actual Product**6%
**Product Condition**3%
**Quality-Overall**2%
**Handle Quality**1%
## **Common questions**
- **Is toddy paper filter bags profitable to sell on Amazon United States?**
- The niche generates $266K/yr across 14 tracked products. 90-day search growth is +50.6%. Flapen's verdict: Skip it (44/100).
- **How competitive is the toddy paper filter bags niche?**
- 8 brands and 58 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in toddy paper filter bags?**
- Top complaints mined from reviews: Durability, Leak-Proof, Filtration. The return rate is 2.4%.
- **When does demand for toddy paper filter bags peak?**
- Demand peaks in Jun–Jul–Aug; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the toddy paper filter bags niche?**
- Listings span $4.61–$135.53; the average listing price is $45.82 (sweet spot $15–$100). The average incumbent carries 13,278 reviews — the moat a new listing must climb.
## **Related niches in Home & Kitchen**
- 74 [**graduation centerpieces for tables 2023**](https://flapen.com/research/us/home-kitchen/graduation-centerpieces-for-tables-2023)$368K/yr+228.8%**Worth a look**- 74 [**artificial hanging flowers for outdoors**](https://flapen.com/research/us/home-kitchen/artificial-hanging-flowers-for-outdoors)$1.2M/yr+77.3%**Launch it**- 74 [**5th grade graduation decorations**](https://flapen.com/research/us/home-kitchen/5th-grade-graduation-decorations)$149K/yr+666.7%**Worth a look**- 75 [**4th of july party supplies**](https://flapen.com/research/us/home-kitchen/4th-of-july-party-supplies)$240K/yr>1,000%**Worth a look**- 75 [**desk goose**](https://flapen.com/research/us/home-kitchen/desk-goose)$2.2M/yr+40.7%**Launch it**- 75 [**fall candles**](https://flapen.com/research/us/home-kitchen/fall-candles)$620K/yr+155.9%**Worth a look**[**All Home & Kitchen niches **](https://flapen.com/research/us/home-kitchen)