---
title: "Thymes Frasier Fir All Purpose Cleaner — $67K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/thymes-frasier-fir-all-purpose-cleaner"
last_updated: "2026-08-06T12:52:24.075Z"
locale: en
meta:
description: "Niche score 52/100 · $67K/yr market · 36K searches/yr. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 52/100 · $67K/yr market · 36K searches/yr. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Aug 2026."
"og:title": "Thymes Frasier Fir All Purpose Cleaner — $67K/yr Amazon US Niche (2026) - Flapen"
---
# **thymes frasier fir all purpose cleaner**
**Worth a look**
Shows low returns (0.5%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Market size 17Growth 28Conversion 83Competition 74Returns 97Price range 58Avg price 88Brand share 3Review moat 32Quality gap 65
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$20.39**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****9.1%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$5.06–$28.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****3,348.12**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+2.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$67K**
$67K/yr · 36K searches
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, thymes frasier fir all purpose cleaner is a $67K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **thymes frasier fir all purpose cleaner market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$82K–$102K**
- units × avg price
- **Conversion rate**
- **9.1%**
- **Avg BSR**
- **#219**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **94%**
- **Out of stock**
- **8.6%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **141 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▲rising
**Sellers**
**92**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**41%**
Top 20: 88%
**Open market**
**1%**
- Thymes94% - THE GOOD SOUL PROJECT2% - Azulfra2% - Febreze1% - SC Johnson1% - Mrs. MEYER'S1% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 78 weeks — +2.1% search growth over the last 90 days.
3K2KSpike '25Black Friday '25Holiday '25Spike '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 97.6×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/thymes-frasier-fir-all-purpose-cleaner/trend)
## **Top thymes frasier fir all purpose cleaner search terms**
- **thymes room spray**17K/yr+2.8%8.9% conv. - **pine room spray**7K/yr-7.0%3.9% conv. - **thymes spray**2K/yr+28.5%5.7% conv. - **frasier fir room spray**3K/yr-33.1%16.6% conv. - **thymes frasier fir all purpose cleaner**2K/yr+48.5%14.8% conv. - **pine tree spray**4K/yr+12.2%0.6% conv. - **thymes frasier fir counter spray**858/yr-63.6%37.5% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/thymes-frasier-fir-all-purpose-cleaner/search-terms)
## **Top thymes frasier fir all purpose cleaner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$4K9%$6K12%$8K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Thymes Home Fragrance Mist Room Air Fresheners for Home Long Lasting Air Freshener Spray Scented Room Spray with Notes of Eucalyptus Oil Italian Lemon Fir & Petitgrain (Eucalyptus 3 oz)**Thymes**$22.70**4.4★6,452 rev](https://www.amazon.com/dp/B0746QW19Y) [2**Thymes Home Fragrance Mist Room Air Fresheners for Home Long Lasting Air Freshener Spray Premium Fragrance Notes of Jasmine Rose Hyacinth & Oak Moss (Goldleaf 3 oz)**Thymes**$22.53**4.4★6,452 rev](https://www.amazon.com/dp/B074134LYW) [3**Thymes Home Fragrance Mist Room Air Fresheners for Home Long Lasting Air Freshener Spray Pine Room Spray with Notes of Crisp Siberian Fir Needles Cedarwood & Sandalwood (Frasier Fir 3 oz)**Thymes**$22.16**4.4★6,452 rev](https://www.amazon.com/dp/B0140PRCX8) [4**Thymes Home Fragrance Mist Room Air Fresheners for Home Long Lasting Air Freshener Spray Scented Room Spray with Notes of Crisp Apple Warm Amber & Pear Blossom (Amber Hour 3 oz)**Thymes**$23.00**4.2★44 rev](https://www.amazon.com/dp/B0FX3JZ5LN) [5**Thymes Home Fragrance Mist Room Air Fresheners for Home Long Lasting Air Freshener Spray Scented Room Spray with Notes of Lemon Rosemary Sea Salt & Sandalwood (Morning Tide 3 oz)**Thymes**$22.98**4.2★44 rev](https://www.amazon.com/dp/B0FX3D9DC2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Thymes Home Fragrance Mist Room Air Fresheners for Home Long Lasting Air Freshener Spray Scented Room Spray with Notes of Crisp Apple Warm Amber & Pear Blossom (Amber Hour 3 oz)**Thymes**$23.00**44 rev9mo ago](https://www.amazon.com/dp/B0FX3JZ5LN) [**Thymes Home Fragrance Mist Room Air Fresheners for Home Long Lasting Air Freshener Spray Scented Room Spray with Notes of Lemon Rosemary Sea Salt & Sandalwood (Morning Tide 3 oz)**Thymes**$22.98**44 rev9mo ago](https://www.amazon.com/dp/B0FX3D9DC2) [**Thymes Home Fragrance Mist The Hours Edit Room Air Fresheners for Home Long Lasting Air Freshener Spray Scented Room Spray Notes of Eucalyptus Leaf Juniper & Sandalwood (Soft Ceremony 3 oz)**Thymes**$23.00**44 rev9mo ago](https://www.amazon.com/dp/B0FX3CTVR4) [**Fir Room Spray 2 Pack 3.4oz/100ml Each Long-Lasting Air Freshener & Odor Eliminator for Home Bathroom Bedroom & Office Concentrated Room Spray**Azulfra**$13.52**240 rev11mo ago](https://www.amazon.com/dp/B0FF4FQM6Z) [**Fir & Cedar Room Spray Concentrated Room Spray for Home Fragrance Long Lasting Air Fresheners for Home Bedding Fabrics Odor Eliminator 8.12 fl oz**THE GOOD SOUL PROJECT**$14.75**180 rev11mo ago](https://www.amazon.com/dp/B0FM439THD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Thymes Home Fragrance Mist Room Air Fresheners for Home Long Lasting Air Freshener Spray Scented Room Spray with Notes of Crisp Apple Warm Amber & Pear Blossom (Amber Hour 3 oz)**Thymes**$23.00**4.2★**▲ 297%**](https://www.amazon.com/dp/B0FX3JZ5LN) [**Thymes Home Fragrance Mist Room Air Fresheners for Home Long Lasting Air Freshener Spray Premium Home Fragrance Notes of Laurel Leaf Lavender Flowers and Patchouli (Olive Leaf 3 oz)**Thymes**$22.96**4.4★**▲ 192%**](https://www.amazon.com/dp/B0746QZVJK) [**Thymes Home Fragrance Mist Room Air Fresheners for Home Long Lasting Air Freshener Spray Premium Home Fragrance with Notes of Fresh Basil Tomato Leaf & Delicate Sage (Fresh-Cut Basil 3 oz)**Thymes**$22.63**4.4★**▲ 186%**](https://www.amazon.com/dp/B07PX3ZYSR) [**Thymes Home Fragrance Mist Room Air Fresheners for Home Long Lasting Air Freshener Spray Scented Room Spray with Notes of Lemon Rosemary Sea Salt & Sandalwood (Morning Tide 3 oz)**Thymes**$22.98**4.2★**▲ 182%**](https://www.amazon.com/dp/B0FX3D9DC2) [**Thymes Home Fragrance Mist The Hours Edit Room Air Fresheners for Home Long Lasting Air Freshener Spray Scented Room Spray Notes of Eucalyptus Leaf Juniper & Sandalwood (Soft Ceremony 3 oz)**Thymes**$23.00**4.2★**▲ 175%**](https://www.amazon.com/dp/B0FX3CTVR4)
**~~View all trending →~~**
## **What buyers say about thymes frasier fir all purpose cleaner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**67%
*“Excellent Scent”*
**Quality-Overall**4%
*“Quality air freshner for any room”*
**Spray/Flow**4%
*“The spray bottle itself works perfectly”*
**Ease Of Cleaning**2%
*“Can be used on pretty much any surface and cleans great”*
**Value For Money**2%
*“just because it is cheaper”*
**Freshness**2%
*“Fresh”*
**Durability**2%
*“Thymes air freshener will last quite a while”*
**Ease Of Use**1%
*“Easy to use”*
**Size-Overall**1%
*“The size is convenient”*
**Efficiency**1%
*“It works great”*
### **What buyers complain about **
**Smell**36%
*“the smell that came out is disgusting”*
**Spray/Flow**9%
*“Spray mechanism does NOT work”*
**Value For Money**8%
*“Over priced”*
**Durability**5%
*“The trigger broke”*
**Leak-Proof**4%
*“It arrived leaking”*
**Size-Overall**3%
*“The bottle is large”*
**Quality-Overall**1%
*“Terrible”*
**Functionality-Overall**1%
*“It gets stuck in the full position and doesnt spring back”*
**Defective Material/Parts**1%
*“Sprayer is broken”*
**Ease Of Cleaning**1%
*“Also not an especially effective cleaner”*
### **Top return reasons **
**Smell**48%
**Spray/Flow**24%
**Leak-Proof**12%
**Defective Material/Parts**5%
**Advertised Vs Actual Product**3%
**Durability**2%
**Functionality-Overall**1%
**Suction**1%
**Ease Of Cleaning**1%
**Cleaning Modes**1%
## **Common questions**
- **Is thymes frasier fir all purpose cleaner profitable to sell on Amazon United States?**
- The niche generates $67K/yr across 34 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +2.1%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the thymes frasier fir all purpose cleaner niche?**
- 7 brands and 92 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in thymes frasier fir all purpose cleaner?**
- Top complaints mined from reviews: Smell, Spray/Flow, Value For Money. The return rate is 0.5%.
- **When does demand for thymes frasier fir all purpose cleaner peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 97.6× the quietest.
- **What does it cost to enter the thymes frasier fir all purpose cleaner niche?**
- Listings span $5.06–$28.91; the average listing price is $20.39 (sweet spot $15–$100). The average incumbent carries 3,348 reviews — the moat a new listing must climb.
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