---
title: "Thyme and Table — $150K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/thyme-and-table"
last_updated: "2026-08-08T20:36:48.381Z"
locale: en
meta:
description: "Niche score 42/100 · $150K/yr market · 455K searches/yr · $89.03 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 42/100 · $150K/yr market · 455K searches/yr · $89.03 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Thyme and Table — $150K/yr Amazon US Niche (2026) - Flapen"
---
# **thyme and table**
**Skip it**
Weak search conversion (0.4%) — this niche doesn't clear our bar today.
Market size 32Growth 18Conversion 5Competition 89Returns 72Price range 25Avg price 79Brand share 36Review moat 25Quality gap 38
**Competition**
**Great****26%**
top-5 click share — an open shelf
**Avg price**
**Great****$89.03**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$150K**
$150K/yr · 455K searches
**Review moat**
**Bad****4,189.28**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$6.32–$350.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-14.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, thyme and table is a $150K/yr Amazon United States market (455K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Aug 5, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **thyme and table market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$134K–$178K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#143**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **77%**
- **Out of stock**
- **6.3%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
**Brands**
**24 **▼falling
**Sellers**
**50**
**Top-5 brand share**
**84%**
Top 20: 99%
**Top-5 click share**
**26%**
Top 20: 66%
**Open market**
**14%**
- CAROTE63% - Thyme & Table8% - Umite Chef5% - MAISON ARTS5% - Kitchen Academy3% - DishDelight2% - Open — no brand owns it (18 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.4% search growth over the last 90 days.
60K40KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.9×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/thyme-and-table/trend)
## **Top thyme and table search terms**
- **thyme and table**185K/yr-24.8%0.1% conv. - **thyme and table cookware**59K/yr+19.7%0.2% conv. - **thyme & table**23K/yr-14.9%0.1% conv. - **pots and pans set green**19K/yr+0.5%1.3% conv. - **sage green pots and pans set**16K/yr+1.8%0.9% conv. - **thyme and table cookware set**47K/yr-59.4%0.2% conv. - **thyme & table cookware**11K/yr+15.4%0.0% conv. - **carote green**8K/yr+36.5%1.4% conv. - **green pots**9K/yr+3.2%0.7% conv. - **green pot set**10K/yr-2.5%1.1% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/thyme-and-table/search-terms)
## **Top thyme and table products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$3K4%$6K6%$9K8%$12K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CAROTE 19pcs Pots and Pans Set Non Stick Detachable Handle Cookware**CAROTE**$60.52**4.5★4,987 rev](https://www.amazon.com/dp/B0CNKJ1ZG1) [2**CAROTE 19pcs Pots and Pans Set Non Stick Detachable Handle Cookware Set**CAROTE**$59.34**4.5★4,987 rev](https://www.amazon.com/dp/B0F7M3LVN8) [3**CAROTE 31pcs Pots and Pans Set Nonstick Cookware Set**CAROTE**$192.29**4.5★829 rev](https://www.amazon.com/dp/B0FC6Z484Q) [4**Set 12-Piece Nonstick Ceramic Cookware Set Thyme & Table Rainbow/Ideal for cooking exquisite dishes/Mom needs it/Ideal product for Chef/This product should not be missing in your home 21x14x7**Thyme & Table**$173.47**4.1★138 rev](https://www.amazon.com/dp/B0B93TYMB5) [5**CAROTE Kitchen Knife Set 6 Floral Knives with 6 Blade Guards 12-Piece**CAROTE**$17.81**4.8★1,092 rev](https://www.amazon.com/dp/B0DLWLN8FL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Umite Chef Non Stick Pots and Pans Set 21 Pcs Ceramic Kitchen Cookware Set with Detachable Handle Nonstick Healthy Induction Cookware Dishwasher RV Cookware Set Oven Safe Stackable Sage Green**Umite Chef**$51.19**495 rev4mo ago](https://www.amazon.com/dp/B0GH6JW6L7) [**CAROTE Pots and Pans Set Non stick Cookware Set 31pcs NonStick Kitchen Set Induction Cookware Non-toxic Cooking Set Green**CAROTE**$158.69**190 rev5mo ago](https://www.amazon.com/dp/B0G7GN4WT8) [**CAROTE 25pcs Ceramic Cookware Sets Nonstick Pots and Pans Set Non Toxic**CAROTE**$102.86**235 rev6mo ago](https://www.amazon.com/dp/B0G92H1PFZ) [**CAROTE Pots and Pans Set Non stick 18pcs NonStick Kitchen Set Induction Cookware Non-toxic Cooking Set Dishwasher/Oven Safe Cookware Set Green**CAROTE**$66.39**386 rev7mo ago](https://www.amazon.com/dp/B0G585B4XS) [**CAROTE Pots and Pans Set Non stick Cookware Set 16pcs NonStick Kitchen Set Induction Cookware Non-Toxic & PFOA&PFOS-Free Dishwasher Green**CAROTE**$57.61**386 rev8mo ago](https://www.amazon.com/dp/B0FSKQCWVM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CAROTE Pots and Pans Set Non stick 18pcs NonStick Kitchen Set Induction Cookware Non-toxic Cooking Set Dishwasher/Oven Safe Cookware Set Green**CAROTE**$66.39**4.5★**▲ 367%**](https://www.amazon.com/dp/B0G585B4XS) [**Umite Chef Non Stick Pots and Pans Set 21 Pcs Ceramic Kitchen Cookware Set with Detachable Handle Nonstick Healthy Induction Cookware Dishwasher RV Cookware Set Oven Safe Stackable Sage Green**Umite Chef**$51.19**4.6★**▲ 304%**](https://www.amazon.com/dp/B0GH6JW6L7) [**CAROTE 25pcs Ceramic Cookware Sets Nonstick Pots and Pans Set Non Toxic**CAROTE**$102.86**4.6★**▲ 245%**](https://www.amazon.com/dp/B0G92H1PFZ) [**CAROTE Kitchen Knife Set 6 Floral Knives with 6 Blade Guards 12-Piece**CAROTE**$17.81**4.8★**▲ 197%**](https://www.amazon.com/dp/B0DLWLN8FL) [**CAROTE 21pcs Ceramic Cookware Sets Nonstick Pots and Pans Set Non Toxic**CAROTE**$72.31**4.6★**▲ 177%**](https://www.amazon.com/dp/B0FNW6C598)
**~~View all trending →~~**
## **What buyers say about thyme and table**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Good price, good tools”*
**Ease Of Cleaning**11%
*“cleans up easily”*
**Value For Money**8%
*“Great Deal”*
**Cooking Experience**7%
*“Cooked perfectly”*
**Color**6%
*“love the different colors”*
**Toasting**4%
*“Excellent Toaster”*
**Non-Stick Coating**4%
*“Non stick works great”*
**Storage Capacity**3%
*“Easy Storage”*
**Ease Of Use**3%
*“Ease of use”*
**Size-Overall**3%
*“Good size”*
### **What buyers complain about **
**Durability**11%
*“Falls apart”*
**Quality-Overall**10%
*“Cheap quality”*
**Size-Overall**6%
*“To big”*
**Handle Quality**5%
*“Terrible handle”*
**Adhesion/Stickiness**4%
*“sticky mess”*
**Color**3%
*“Color comes off”*
**Non-Stick Coating**3%
*“NOT nonstick”*
**Value For Money**3%
*“A little over priced”*
**Cooking Experience**3%
*“Nothing cooks evenly”*
**Dishwasher Safe**3%
*“Cannot be used in dishwasher”*
### **Top return reasons **
**Size-Overall**32%
**Color**8%
**Quality-Overall**7%
**Toasting**6%
**Advertised Vs Actual Product**6%
**Value For Money**6%
**Handle Quality**4%
**Material Quality**3%
**Functionality-Overall**2%
**Smell**2%
## **Common questions**
- **Is thyme and table profitable to sell on Amazon United States?**
- The niche generates $150K/yr across 74 tracked products. 23 of 27 products launched in the last 360 days are still selling. 90-day search growth is -14.4%. Flapen's verdict: Skip it (42/100).
- **How competitive is the thyme and table niche?**
- 24 brands and 50 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in thyme and table?**
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 2.1%.
- **When does demand for thyme and table peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 3.9× the quietest.
- **What does it cost to enter the thyme and table niche?**
- Listings span $6.32–$350.84; the average listing price is $89.03 (sweet spot $15–$100). The average incumbent carries 4,189 reviews — the moat a new listing must climb.
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