---
title: "Products — throw pillows - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/throw-pillows/products"
last_updated: "2026-08-09T18:13:08.665Z"
locale: en
meta:
  description: "Niche score 52/100 · $8.0M/yr market · 37.3M searches/yr · $15.09 avg price. Weak search conversion (1.4%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $8.0M/yr market · 37.3M searches/yr · $15.09 avg price. Weak search conversion (1.4%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — throw pillows - Flapen"
---

# **throw pillows**

**Worth a look**

Shows a $8.0M/yr market, but weak search conversion (1.4%) keeps it on the watch list.

Market size 100Growth 19Conversion 18Competition 82Returns 56Price range 59Avg price 75Brand share 41Review moat 20Quality gap 24

**Market size**

**Incredible****$8.0M**

$8.0M/yr · 37.3M searches

**Competition**

**Great****33%**

top-5 click share — an open shelf

**Avg price**

**Great****$15.09**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$5.98–$28.23**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.8%**

return rate — above 5% kills the launch gate

**Brand share**

**Okay****80%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****13,391.1**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-11.4%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.4%**

search→purchase rate — share of searches ending in a sale

## Products