---
title: "Trend — thermal robe - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/thermal-robe/trend"
last_updated: "2026-08-09T22:13:18.139Z"
locale: en
meta:
  description: "Niche score 35/100 · $35K/yr market · 50K searches/yr · $74.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 35/100 · $35K/yr market · 50K searches/yr · $74.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — thermal robe - Flapen"
---

# **thermal robe**

**Skip it**

Soft demand (-34.8% this quarter) — this niche doesn't clear our bar today.

Market size 9Growth 8Conversion 12Competition 47Returns 39Price range 55Avg price 84Brand share 69Review moat 63Quality gap 37

**Avg price**

**Great****$74.72**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****64%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****993.48**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$20.69–$165.60**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****57%**

top-5 click share — leaders hold, buyers still browse

**Returns**

**Okay****3.9%**

return rate — above 5% kills the launch gate

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****0.9%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$35K**

$35K/yr · 50K searches

**Growth**

**Bad****-34.8%**

90-day search growth — must beat 0% to launch

**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Trend