---
title: "Products — theres some horrors in this house - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/theres-some-horrors-in-this-house/products"
last_updated: "2026-08-07T15:32:40.463Z"
locale: en
meta:
  description: "Niche score 44/100 · $4K/yr market · 30K searches/yr · $13.72 avg price. Doesn't clear our bar today. Data updated Aug 2026."
  "og:description": "Niche score 44/100 · $4K/yr market · 30K searches/yr · $13.72 avg price. Doesn't clear our bar today. Data updated Aug 2026."
  "og:title": "Products — theres some horrors in this house - Flapen"
---

# **theres some horrors in this house**

**Skip it**

A small market ($4K/yr) — this niche doesn't clear our bar today.

Market size 1Growth 100Conversion 14Competition 16Returns 85Price range 45Avg price 64Brand share 41Review moat 97Quality gap 20

**Growth**

**Incredible****+344.0%**

90-day search growth — must beat 0% to launch

**Review moat**

**Incredible****53.64**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Great****1.5%**

return rate — above 5% kills the launch gate

**Avg price**

**Good****$13.72**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$6.42–$21.90**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****80%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****80%**

top-5 click share — a locked-up shelf

**Conversion**

**Bad****1.1%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$4K**

$4K/yr · 30K searches

**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")

## Products