---
title: "Search terms — the big one birthday decorations - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/the-big-one-birthday-decorations/search-terms"
last_updated: "2026-08-09T15:28:46.923Z"
locale: en
meta:
  description: "Niche score 61/100 · $88K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · $88K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — the big one birthday decorations - Flapen"
---

# **the big one birthday decorations**

**Worth a look**

Shows no brand lock-in (top 5 brands take 40% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 22Growth 77Conversion 40Competition 83Returns 64Price range 69Avg price 85Brand share 95Review moat 92Quality gap 20

**Brand share**

**Incredible****40%**

top-5 brand share — no brand owns this niche

**Review moat**

**Great****153.52**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****$18.80**

avg listing price — sweet spot $15–$100

**Competition**

**Great****32%**

top-5 click share — an open shelf

**Growth**

**Great****+66.1%**

90-day search growth — must beat 0% to launch

**Price range**

**Good****$5.96–$35.19**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.5%**

return rate — above 5% kills the launch gate

**Conversion**

**Okay****3.2%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$88K**

$88K/yr · 144K searches

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")

## Search terms