---
title: "Thats Amore — $50K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/thats-amore"
last_updated: "2026-08-09T16:11:39.255Z"
locale: en
meta:
description: "Niche score 52/100 · $50K/yr market · 138K searches/yr · $16.99 avg price. A small market ($50K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $50K/yr market · 138K searches/yr · $16.99 avg price. A small market ($50K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Thats Amore — $50K/yr Amazon US Niche (2026) - Flapen"
---
# **thats amore**
**Worth a look**
Shows no brand lock-in (top 5 brands take 29% of clicks), but a small market ($50K/yr) keeps it on the watch list.
Market size 13Growth 21Conversion 27Competition 89Returns 48Price range 87Avg price 80Brand share 96Review moat 93Quality gap 33
**Brand share**
**Incredible****29%**
top-5 brand share — no brand owns this niche
**Review moat**
**Great****139.04**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****26%**
top-5 click share — an open shelf
**Price range**
**Great****$7.17–$85.58**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$16.99**
avg listing price — sweet spot $15–$100
**Returns**
**Okay****3.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-7.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$50K**
$50K/yr · 138K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, thats amore is a $50K/yr Amazon United States market (138K searches/yr). The top 5 brands hold 29% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **thats amore market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$51K–$68K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#7,222**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **91%**
- **Out of stock**
- **3.2%**
- **Avg brand age**
- **24 months**
- **Avg seller age**
- **194 days**
## **Competition & brand share**
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
**Brands**
**52 **▲rising
**Sellers**
**56**
**Top-5 brand share**
**29%**
Top 20: 75%
**Top-5 click share**
**26%**
Top 20: 66%
**Open market**
**67%**
- FYSUIMU9% - Tinlade6% - Teeloray5% - WAOUH5% - TrinhGuo5% - LemonRoad4%
## **Demand**
Weekly Amazon search volume, last 18 weeks — -7.6% search growth over the last 90 days.
3K2KMar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/home-kitchen/thats-amore/trend)
## **Top thats amore search terms**
- **thats amore party decorations**48K/yr-11.2%1.5% conv. - **thats amore bridal shower decorations**28K/yr+7.1%1.9% conv. - **thats amore**30K/yr-7.6%1.0% conv. - **thats amore bridal shower**11K/yr-32.3%0.9% conv. - **thats amore decorations**7K/yr+8.3%1.9% conv. - **thats amore sign**7K/yr+11.8%2.3% conv. - **italian bridal shower decorations**6K/yr-16.1%0.4% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/thats-amore/search-terms)
## **Top thats amore products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1K4%$2K6%$3K8%$4K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**FYSUIMU Thats Amore Backdrop Italian Wedding Engagement Party Decoration Photography Background Banner Red Hand Drawn Photo Prop for Bachelorette Bridal Shower 7 x 5 Ft**FYSUIMU**$14.26**4.1★9 rev](https://www.amazon.com/dp/B0FMQR6VYT) [2**Tinlade 100 Pcs Thats Amore Party Decorations Pizza Theme Disposable Napkins Red and White Gingham Paper Napkins Italian Themed Party Supplies for Bachelorette Wedding Bridal Baby Shower**Tinlade**$16.16**4.9★15 rev](https://www.amazon.com/dp/B0G6LH892L) [3**144Pcs Thats Amore Party Decorations Pizza Theme Disposable Plates Napkins**Teeloray**$25.43**4.3★207 rev](https://www.amazon.com/dp/B0FRGBLHRG) [4**150 PCS Thats Amore Bridal Shower Decorations - TrinhGuo Thats Amore Party Decorations Balloon Set Red Italian Themed Engagement Wedding Bachelorette Party Backdrop Balloons Garland Kit**TrinhGuo**$21.09**5.0★4 rev](https://www.amazon.com/dp/B0FGX386VR) [5**LemonRoad 48 Pcs Thats Amore Plates Bridal Shower Decoration Wedding Paper Plates Thats Amore Party Decorations Women Wedding Bachelorette Engagement Party Disposable Tableware Set Supplies**LemonRoad**$16.53**4.5★4 rev](https://www.amazon.com/dp/B0GKM1H89X)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yingoto 205 Pcs All-in-One Thats Amore Party Decorations Serves 25 Guests Italian Themed Red White Supplies with Balloon Plates**Yingoto**$18.16**21 rev3mo ago](https://www.amazon.com/dp/B0GTVDMSCP) [**Thats Amore Confetti - Italian Themed Party Decorations Sweet Bow Pizza Wine Glass Centerpieces Bridal Shower Italian Party Confetti Engagement Wedding Anniversary Dinner Photo Props**WAOUH**$13.48**2 rev4mo ago](https://www.amazon.com/dp/B0GTDFV2L3) [**Moukeren Thats Amore Arch Backdrop Cover 6ft and 7.2ft for Wedding Bridal Shower Party Gender Reveal Birthday Party Banquet Photo Arches Background Decorations**Moukeren**$38.92**37 rev4mo ago](https://www.amazon.com/dp/B0GS8WD979) [**Willinglong 50 Pcs12oz Thats Amore Plastic Cups with Lids Straws Thats Amore Bow Italian Wedding Engagement Party Decoration Italian Theme Party Supplies for Wedding Bridal Bachelorette Shower**Willinglong**$26.00**21 rev5mo ago](https://www.amazon.com/dp/B0GMV2F723) [**FYSUIMU 50 Pcs Thats Amore Cocktail Napkin 3 Ply Disposable Paper Napkin Italian Pizza and Wine Theme Party Drink Beverage Napkins for Wedding Engagement Bridal Shower Party Supplies**FYSUIMU**$12.11**30 rev5mo ago](https://www.amazon.com/dp/B0GLMRV4WR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Yingoto 205 Pcs All-in-One Thats Amore Party Decorations Serves 25 Guests Italian Themed Red White Supplies with Balloon Plates**Yingoto**$18.16**4.9★**▲ 188%**](https://www.amazon.com/dp/B0GTVDMSCP) [**Willinglong 50 Pcs12oz Thats Amore Plastic Cups with Lids Straws Thats Amore Bow Italian Wedding Engagement Party Decoration Italian Theme Party Supplies for Wedding Bridal Bachelorette Shower**Willinglong**$26.00**4.9★**▲ 188%**](https://www.amazon.com/dp/B0GMV2F723) [**Thats Amore - Cocktail Napkins for Italian Bridal Shower Decorations Bachelorette Party - Pack of 20 Paper Napkins**Harlow & Grey**$9.68**0.0★**▲ 188%**](https://www.amazon.com/dp/B0GH1L1XWN) [**Moukeren Thats Amore Arch Backdrop Cover 6ft and 7.2ft for Wedding Bridal Shower Party Gender Reveal Birthday Party Banquet Photo Arches Background Decorations**Moukeren**$38.92**4.3★**▲ 186%**](https://www.amazon.com/dp/B0GS8WD979) [**LemonRoad 48 Pcs Thats Amore Plates Bridal Shower Decoration Wedding Paper Plates Thats Amore Party Decorations Women Wedding Bachelorette Engagement Party Disposable Tableware Set Supplies**LemonRoad**$16.53**4.5★**▲ 177%**](https://www.amazon.com/dp/B0GKM1H89X)
**~~View all trending →~~**
## **What buyers say about thats amore**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Great quality”*
**Color**13%
*“bright colors”*
**Ease Of Use**8%
*“This package is very convenient”*
**Advertised Vs Actual Product**7%
*“Its exactly as shown”*
**Design-Overall**6%
*“I love this decorative set”*
**Strength**6%
*“knives are very sturdy”*
**Durability**6%
*“hanging it so it's pretty durable”*
**Value For Money**5%
*“Much better than the bargain store variety”*
**Assembly/Installation**5%
*“easy to assemble”*
**Size-Overall**4%
*“Good size”*
### **What buyers complain about **
**Thickness**15%
*“they are not super thick”*
**Size-Overall**10%
*“The of the kit was bigger than I thought it would be”*
**Strength**8%
*“flimsy”*
**Assembly/Installation**8%
*“Very hard to put together”*
**Advertised Vs Actual Product**8%
*“looks less like picture than descripted”*
**Value For Money**2%
*“Def not worth the price”*
**Defective Material/Parts**2%
*“without all the parts to make it work”*
**Water Resistance**2%
*“This set may not hold up in heavy wind or rain”*
**Ease Of Cleaning**2%
*“It came dirty”*
**Color**1%
*“the red color of the patterns is rather dull”*
### **Top return reasons **
**Size-Overall**33%
**Color**13%
**Material Quality**12%
**Value For Money**9%
**Advertised Vs Actual Product**6%
**Thin**5%
**Quality-Overall**4%
**Functionality-Overall**2%
**Display Colors**2%
**Strength**1%
## **Common questions**
- **Is thats amore profitable to sell on Amazon United States?**
- The niche generates $50K/yr across 67 tracked products. 1 of 52 products launched in the last 360 days are still selling. 90-day search growth is -7.6%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the thats amore niche?**
- 52 brands and 56 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 29% of demand.
- **What do buyers complain about in thats amore?**
- Top complaints mined from reviews: Thickness, Size-Overall, Strength. The return rate is 3.2%.
- **What does it cost to enter the thats amore niche?**
- Listings span $7.17–$85.58; the average listing price is $16.99 (sweet spot $15–$100). The average incumbent carries 139 reviews — the moat a new listing must climb.
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