---
title: "Thanksgiving Candles — $163K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/thanksgiving-candles"
last_updated: "2026-08-09T17:21:36.134Z"
locale: en
meta:
description: "Niche score 49/100 · $163K/yr market · 134K searches/yr · $17.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $163K/yr market · 134K searches/yr · $17.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Thanksgiving Candles — $163K/yr Amazon US Niche (2026) - Flapen"
---
# **thanksgiving candles**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 34Growth 65Conversion 75Competition 16Returns 96Price range 73Avg price 81Brand share 0Review moat 53Quality gap 47
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$17.31**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****7.0%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$9.31–$30.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+43.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Good****1,378.36**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$163K**
$163K/yr · 134K searches
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, thanksgiving candles is a $163K/yr Amazon United States market (134K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **thanksgiving candles market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$138K–$173K**
- units × avg price
- **Conversion rate**
- **7.0%**
- **Avg BSR**
- **#976**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **27%**
- **Out of stock**
- **11.1%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**95**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**0%**
- Yankee Candle100% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 39 weeks — +43.4% search growth over the last 90 days.
30K20KSpike '25Black Friday '25Spike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26Jul '26
[**Open Trend **](https://flapen.com/research/us/home-kitchen/thanksgiving-candles/trend)
## **Top thanksgiving candles search terms**
- **yankee candle autumn wreath**14K/yr+48.5%6.3% conv. - **thanksgiving candles**72K/yr+38.0%0.1% conv. - **autumn wreath yankee candles**9K/yr+33.1%7.2% conv. - **thanksgiving candle**18K/yr+43.9%0.2% conv. - **autumn wreath candle**5K/yr+95.9%8.7% conv. - **yankee candles autumn wreath**4K/yr+25.9%7.9% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/thanksgiving-candles/search-terms)
## **Top thanksgiving candles products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$16K20%$33K30%$49K40%$65K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yankee Candle Autumn Wreath Thanksgiving Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable**Yankee Candle**$15.89**4.5★490 rev](https://www.amazon.com/dp/B0F3DRZV41) [2**Yankee Candle Autumn Wreath Scented Classic 22oz Large Jar Single Wick Aromatherapy Candle Over 110 Hours of Burn Time Fall Fragrance Perfect for gifting**Yankee Candle**$19.71**4.6★11,815 rev](https://www.amazon.com/dp/B000TVJ6XW) [3**Yankee Candle Autumn Wreath Scented Signature 20oz Large Jar 2-Wick Candle Over 60 Hours of Burn Time**Yankee Candle**$30.41**4.6★95 rev](https://www.amazon.com/dp/B09BZYWCRL) [4**Yankee Candle Large Tumbler Scented Candle with up to 80 Hour Burn Time Premium Plant Wax Blend for Consistent Burn 20 oz Tumbler Candle with Room Filling Fragrance Autumn Wreath**Yankee Candle**$18.56**4.6★52 rev](https://www.amazon.com/dp/B09BZWNP5S) [5**Yankee Candle Autumn Wreath Scenterpiece Easy MeltCup Food & Spice Scent 2.2 oz**Yankee Candle**$9.31**4.6★202 rev](https://www.amazon.com/dp/B00MFHY3E0)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yankee Candle Autumn Wreath Thanksgiving Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable**Yankee Candle**$15.89**490 rev1y ago](https://www.amazon.com/dp/B0F3DRZV41) [**Yankee Candle Red Apple Wreath Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable**Yankee Candle**$15.80**281 rev1y ago](https://www.amazon.com/dp/B0F3DV489P) [**Yankee Candle Autumn Leaves Scented Candle 22oz Large Jar Up to 150 Hour Burn Time Giftable**Yankee Candle**$16.68**262 rev1y ago](https://www.amazon.com/dp/B0F3DQ4Z9J) [**Yankee Candle Spiced Pumpkin Fall Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable**Yankee Candle**$16.01**1,420 rev1y ago](https://www.amazon.com/dp/B0F3DRTCB2) [**Yankee Candle Car Jar Ultimate Air Freshener Hanging Car Air Freshener Long Lasting Car Fragrance (Autumn Wreath)**Yankee Candle**$17.27**88 rev2y ago](https://www.amazon.com/dp/B0CWPQFYPD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Yankee Candle Car Jar Ultimate Air Freshener Hanging Car Air Freshener Long Lasting Car Fragrance (Autumn Wreath)**Yankee Candle**$17.27**4.0★**▲ 135%**](https://www.amazon.com/dp/B0CWPQFYPD) [**Yankee Candle Autumn Wreath Scenterpiece Easy MeltCup Food & Spice Scent 2.2 oz**Yankee Candle**$9.31**4.6★**▲ 125%**](https://www.amazon.com/dp/B00MFHY3E0) [**Yankee Candle Red Apple Wreath Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable**Yankee Candle**$15.80**4.6★**▲ 121%**](https://www.amazon.com/dp/B0F3DV489P) [**Yankee Candle Autumn Wreath Scented Signature 20oz Large Jar 2-Wick Candle Over 60 Hours of Burn Time**Yankee Candle**$30.41**4.6★**▲ 120%**](https://www.amazon.com/dp/B09BZYWCRL) [**Yankee Candle Autumn Wreath Thanksgiving Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable**Yankee Candle**$15.89**4.5★**▲ 22%**](https://www.amazon.com/dp/B0F3DRZV41)
**~~View all trending →~~**
## **What buyers say about thanksgiving candles**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**67%
*“Great fragrance”*
**Quality-Overall**9%
*“Good quality”*
**Value For Money**5%
*“Great value”*
**Brightness/Shine/Glow**5%
*“Great candle”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Warmth**2%
*“the candles give just that extra touch of warmth”*
**Durability**2%
*“Long-lasting candle”*
**Soft Feel**1%
*“Love the relaxed feel it gives your home”*
**Gifting Purpose**1%
*“I gave it as a gift”*
**Thickness**0%
*“Thick glass very pretty”*
### **What buyers complain about **
**Smell**72%
*“No scent”*
**Value For Money**8%
*“But it is a little pricey”*
**Size-Overall**5%
*“It's big,”*
**Advertised Vs Actual Product**3%
*“this is NOT the same”*
### **Top return reasons **
**Smell**66%
**Color**8%
**Defective Material/Parts**6%
**Advertised Vs Actual Product**6%
**Size-Overall**3%
**Value For Money**2%
**Gifting Purpose**2%
**Warmth**2%
**Functionality-Overall**1%
**Quality-Overall**1%
## **Common questions**
- **Is thanksgiving candles profitable to sell on Amazon United States?**
- The niche generates $163K/yr across 11 tracked products. 90-day search growth is +43.4%. Flapen's verdict: Skip it (49/100).
- **How competitive is the thanksgiving candles niche?**
- 1 brands and 95 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in thanksgiving candles?**
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.8%.
- **What does it cost to enter the thanksgiving candles niche?**
- Listings span $9.31–$30.41; the average listing price is $17.31 (sweet spot $15–$100). The average incumbent carries 1,378 reviews — the moat a new listing must climb.
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