---
title: "Taylor and Ng Wok — $69K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/taylor-and-ng-wok"
last_updated: "2026-08-09T16:15:46.788Z"
locale: en
meta:
description: "Niche score 36/100 · $69K/yr market · 42K searches/yr · $55.66 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 36/100 · $69K/yr market · 42K searches/yr · $55.66 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Taylor and Ng Wok — $69K/yr Amazon US Niche (2026) - Flapen"
---
# **taylor and ng wok**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 17Growth 16Conversion 37Competition 30Returns 26Price range 95Avg price 91Brand share 0Review moat 52Quality gap 84
**Price range**
**Incredible****$29.57–$89.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$55.66**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,426.19**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****4.9%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$69K**
$69K/yr · 42K searches
**Growth**
**Bad****-18.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, taylor and ng wok is a $69K/yr Amazon United States market (42K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 36/100.
Data updated Aug 5, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **taylor and ng wok market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$70K–$83K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#132**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **56%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**15**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**0%**
- JOYCE CHEN69% - Taylor & Ng13% - YOSUKATA11% - SUMEIGUAN4% - Babish3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.8% search growth over the last 90 days.
2K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/taylor-and-ng-wok/trend)
## **Top taylor and ng wok search terms**
- **joyce chen wok**23K/yr-19.4%2.6% conv. - **blue carbon steel wok**5K/yr-3.3%1.3% conv. - **taylor and ng wok**4K/yr-23.3%1.4% conv. - **joyce chen carbon steel wok**4K/yr-1.8%3.5% conv. - **taylor & ng wok**2K/yr-34.9%2.3% conv. - **the wok shop**1K/yr+26.4%0.3% conv. - **taylor & ng wok 14 carbon steel flat bottom**1K/yr-71.0%2.4% conv. - **taylor and ng wok 14 inch flat bottom**824/yr-57.7%2.1% conv. - **joyce chen wok carbon steel 14**442/yr+600.0%0.0% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/taylor-and-ng-wok/search-terms)
## **Top taylor and ng wok products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$7K20%$14K30%$21K40%$28K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Joyce Chen Classic Series 14-Inch Preseasoned Carbon Steel Wok**JOYCE CHEN**$54.58**4.2★192 rev](https://www.amazon.com/dp/B0DWJ1MPSS) [2**JOYCE CHEN Classic Series 14-Inch Carbon Steel Wok with Birch Handles**JOYCE CHEN**$30.24**3.8★1,770 rev](https://www.amazon.com/dp/B002AQSWMU) [3**Taylor & Ng Classic Wok Set 14 Carbon Steel**Taylor & Ng**$79.57**4.1★46 rev](https://www.amazon.com/dp/B003UKJJDQ) [4**JOYCE CHEN Classic Series 14-Inch Uncoated Carbon Steel Wok Set with Lid and Birch Handles 4 Pieces**JOYCE CHEN**$49.99**4.0★3,717 rev](https://www.amazon.com/dp/B002AQSWNE) [5**Joyce Chen 22-9938 Pro Chef 14 Inch 10 Piece Excalibur Non-Stick Wok Set**JOYCE CHEN**$84.73**4.7★790 rev](https://www.amazon.com/dp/B000684DUE)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SUMEIGUAN 13.5 Carbon Steel Wok Pan - Pre-Seasoned Flat Bottom Woks & Stir-fry Pans Chinese Cookware with Lid & Spatula - For Pan-fry Stir Fry Steam BBQ & Camping - Compatible with Induction Gas**SUMEIGUAN**$49.00**320 rev9mo ago](https://www.amazon.com/dp/B0FMJW45CF) [**Joyce Chen Classic Series 14-Inch Preseasoned Carbon Steel Wok**JOYCE CHEN**$54.58**192 rev1y ago](https://www.amazon.com/dp/B0DWJ1MPSS) [**Joyce Chen Classic Series 9.5-Inch Preseasoned Carbon Steel Stir Fry Pan**JOYCE CHEN**$36.75**192 rev1y ago](https://www.amazon.com/dp/B0DWJ1C7CN) [**Joyce Chen Classic Series 14-Inch Ceramic Nonstick Carbon Steel Wok**JOYCE CHEN**$44.42**139 rev1y ago](https://www.amazon.com/dp/B0DWH7FJ47) [**Babish Carbon Steel Wok 14 Inch Flat Bottom Stir Fry Pan Durable Heavy Duty Cookware for High Heat Cooking Stir Fry Sauting Frying Compatible with Gas Electric and Induction Stovetops**Babish**$43.07**1,382 rev4y ago](https://www.amazon.com/dp/B09GRXQGRN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SUMEIGUAN 13.5 Carbon Steel Wok Pan - Pre-Seasoned Flat Bottom Woks & Stir-fry Pans Chinese Cookware with Lid & Spatula - For Pan-fry Stir Fry Steam BBQ & Camping - Compatible with Induction Gas**SUMEIGUAN**$49.00**4.4★**▲ 140%**](https://www.amazon.com/dp/B0FMJW45CF) [**YOSUKATA 14 Round Bottom Carbon Steel Wok Pan Blue Pre-Seasoned Pow Wok for Stir Fry BBQ & Camping Traditional Japanese & Chinese Cookware Compatible with Gas Stoves & Open Fire Only**YOSUKATA**$89.25**4.2★**▲ 59%**](https://www.amazon.com/dp/B08HMWZLZY) [**Babish Carbon Steel Wok 14 Inch Flat Bottom Stir Fry Pan Durable Heavy Duty Cookware for High Heat Cooking Stir Fry Sauting Frying Compatible with Gas Electric and Induction Stovetops**Babish**$43.07**4.5★**▲ 37%**](https://www.amazon.com/dp/B09GRXQGRN) [**Joyce Chen Classic Series 9.5-Inch Preseasoned Carbon Steel Stir Fry Pan**JOYCE CHEN**$36.75**4.2★**▲ 33%**](https://www.amazon.com/dp/B0DWJ1C7CN) [**JOYCE CHEN Classic Series 14-Inch Uncoated Carbon Steel Wok Set with Lid and Birch Handles 4 Pieces**JOYCE CHEN**$49.99**4.0★**▲ 33%**](https://www.amazon.com/dp/B002AQSWNE)
**~~View all trending →~~**
## **What buyers say about taylor and ng wok**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Excellent quality”*
**Cooking Experience**12%
*“Cooks food fast”*
**Advertised Vs Actual Product**6%
*“Just what i needed”*
**Ease Of Cleaning**6%
*“Easy clean up”*
**Value For Money**5%
*“Well worth it”*
**Size-Overall**5%
*“Great size”*
**Baking**5%
*“Very good pan”*
**Heating**4%
*“fast heating”*
**Non-Stick Coating**3%
*“the nonstick worked really well”*
**Durability**3%
*“very durable”*
### **What buyers complain about **
**Quality-Overall**11%
*“Absolutely garbage”*
**Rusts/Corrodes**11%
*“Easily rusts”*
**Weight Heavy**10%
*“It is heavier than I thought it would be”*
**Adhesion/Stickiness**6%
*“food won't really stick”*
**Cooking Experience**4%
*“which have caused ongoing issues during cooking”*
**Non-Stick Coating**4%
*“Blue coating on it that cones off”*
**Ease Of Cleaning**4%
*“Very dirty”*
**Value For Money**4%
*“Over priced”*
**Durability**3%
*“then the non-stick started to peel”*
**Handle Quality**2%
*“Bad handles”*
### **Top return reasons **
**Size-Overall**29%
**Weight Heavy**16%
**Rusts/Corrodes**8%
**Advertised Vs Actual Product**5%
**Adhesion/Stickiness**5%
**Quality-Overall**4%
**Handle Quality**4%
**Scratch Resistance**4%
**Product Condition**3%
**Value For Money**2%
## **Common questions**
- **Is taylor and ng wok profitable to sell on Amazon United States?**
- The niche generates $69K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.8%. Flapen's verdict: Skip it (36/100).
- **How competitive is the taylor and ng wok niche?**
- 5 brands and 15 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in taylor and ng wok?**
- Top complaints mined from reviews: Quality-Overall, Rusts/Corrodes, Weight Heavy. The return rate is 4.9%.
- **When does demand for taylor and ng wok peak?**
- Demand peaks in Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the taylor and ng wok niche?**
- Listings span $29.57–$89.57; the average listing price is $55.66 (sweet spot $15–$100). The average incumbent carries 1,426 reviews — the moat a new listing must climb.
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