---
title: "Search terms — tartan blanket - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/tartan-blanket/search-terms"
last_updated: "2026-08-09T19:54:38.824Z"
locale: en
meta:
  description: "Niche score 38/100 · $286K/yr market · 1.4M searches/yr · $41.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 38/100 · $286K/yr market · 1.4M searches/yr · $41.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — tartan blanket - Flapen"
---

# **tartan blanket**

**Skip it**

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 50Growth 17Conversion 6Competition 85Returns 24Price range 14Avg price 95Brand share 5Review moat 49Quality gap 32

**Avg price**

**Incredible****$41.54**

avg listing price — sweet spot $15–$100

**Competition**

**Great****30%**

top-5 click share — an open shelf

**Market size**

**Good****$286K**

$286K/yr · 1.4M searches

**Review moat**

**Okay****1,644.89**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Returns**

**Bad****5.3%**

return rate — above 5% kills the launch gate

**Growth**

**Bad****-15.1%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****$7.71–$617.45**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Bad****0.5%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")

## Search terms