---
title: "Tartan Blanket — $286K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/tartan-blanket"
last_updated: "2026-08-09T18:33:28.350Z"
locale: en
meta:
description: "Niche score 38/100 · $286K/yr market · 1.4M searches/yr · $41.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $286K/yr market · 1.4M searches/yr · $41.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tartan Blanket — $286K/yr Amazon US Niche (2026) - Flapen"
---
# **tartan blanket**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 50Growth 17Conversion 6Competition 85Returns 24Price range 14Avg price 95Brand share 5Review moat 49Quality gap 32
**Avg price**
**Incredible****$41.54**
avg listing price — sweet spot $15–$100
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Market size**
**Good****$286K**
$286K/yr · 1.4M searches
**Review moat**
**Okay****1,644.89**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Returns**
**Bad****5.3%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-15.1%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$7.71–$617.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, tartan blanket is a $286K/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 38/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tartan blanket market data**
- **Units sold / yr**
- **13K–15K**
- avg 0–100/product
- **Revenue / yr**
- **$519K–$623K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#607**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **60%**
- **Out of stock**
- **13.1%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**8 **▼falling
**Sellers**
**28**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**30%**
Top 20: 63%
**Open market**
**1%**
- Creative Co-Op84% - Eddie Bauer10% - Horaldaily2% - GINAMUSE1% - Arus1% - EverGrace1% - Open — no brand owns it (2 brands, 1%)
## **Demand**
Weekly Amazon search volume, last 46 weeks — -15.1% search growth over the last 90 days.
50K30KSpike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/home-kitchen/tartan-blanket/trend)
## **Top tartan blanket search terms**
- **creative co-op**632K/yr-9.9%0.2% conv. - **creative coop**123K/yr+1.4%0.1% conv. - **creative co op**125K/yr-19.3%0.2% conv. - **eddie bauer blanket**89K/yr-56.0%0.9% conv. - **co op creative decor**26K/yr-18.9%0.2% conv. - **eddie bauer throw blanket**57K/yr-59.3%1.4% conv. - **green plaid throw blanket**32K/yr-37.2%0.5% conv. - **tartan blanket**33K/yr-28.9%0.2% conv. - **green plaid blanket**21K/yr-25.7%0.4% conv. - **tartan throw blanket**42K/yr-18.0%0.3% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/tartan-blanket/search-terms)
## **Top tartan blanket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$9K6%$17K9%$26K12%$34K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Creative Co-Op Stoneware Bowl w Reactive Glaze White**Creative Co-Op**$24.67**4.7★1,051 rev](https://www.amazon.com/dp/B09B4KP49X) [2**Creative Co-Op Stoneware Flower Bowls 6 L x 6 W x 3 H Multicolor**Creative Co-Op**$24.64**4.7★257 rev](https://www.amazon.com/dp/B09TG86XY9) [3**Creative Co-Op DF2720 8 H Terracotta Floral Transferware Pattern & Crackle Finish Vase Blue**Creative Co-Op**$30.88**4.8★316 rev](https://www.amazon.com/dp/B084LKTTX3) [4**Creative Co-Op Set of 2 Cream Stoneware Colanders**Creative Co-Op**$28.85**4.7★503 rev](https://www.amazon.com/dp/B06XHDCYT4) [5**Creative Co-Op Tibetan Tiger Print Fringe Cotton Velvet Lumbar Pillow Multicolor Finish**Creative Co-Op**$31.66**4.6★25 rev](https://www.amazon.com/dp/B0FN4TRKZB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Creative Co-Op Tibetan Tiger Print Fringe Cotton Velvet Lumbar Pillow Multicolor Finish**Creative Co-Op**$31.66**25 rev11mo ago](https://www.amazon.com/dp/B0FN4TRKZB) [**Creative Co-Op Handmade Marbled Resin Bobbin Box Green**Creative Co-Op**$38.77**41 rev11mo ago](https://www.amazon.com/dp/B0FKD9WT6Q) [**Creative Co-Op Cotton Blend Throw with Stripes and Fringe Rust Color Natural and Black**Creative Co-Op**$24.52**12 rev1y ago](https://www.amazon.com/dp/B0DVGRX5D4) [**Creative Co-Op Stoneware Footed Pedestal Bowl with Handles Reactive Glaze Black**Creative Co-Op**$28.37**1,051 rev1y ago](https://www.amazon.com/dp/B0DLKJVCNQ) [**Creative Co-Op Sophisticated Glass Cloche with Metal Tray Clear and Antique Brass**Creative Co-Op**$33.70**192 rev1y ago](https://www.amazon.com/dp/B0DGH4TDWQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Creative Co-Op Modern Marble Wood Lid Natural Canister**Creative Co-Op**$12.93**4.5★**▲ 333%**](https://www.amazon.com/dp/B0BV48BRZM) [**Creative Co-Op Tibetan Tiger Print Fringe Cotton Velvet Lumbar Pillow Multicolor Finish**Creative Co-Op**$31.66**4.6★**▲ 329%**](https://www.amazon.com/dp/B0FN4TRKZB) [**Creative Co-Op Stoneware Footed Pedestal Bowl with Handles Reactive Glaze Black**Creative Co-Op**$28.37**4.7★**▲ 324%**](https://www.amazon.com/dp/B0DLKJVCNQ) [**Creative Co-Op Modern Decorative Square Woven Rattan and Wood Display Boxes with Glass Top Set of 2 Sizes Natural Finish**Creative Co-Op**$67.17**4.7★**▲ 232%**](https://www.amazon.com/dp/B08Q8HKYN3) [**Creative Co-Op Floral Hand-Embroidered Cotton Napkins Multicolor Set of 4**Creative Co-Op**$21.59**4.7★**▲ 224%**](https://www.amazon.com/dp/B0DBZ1QXPC)
**~~View all trending →~~**
## **What buyers say about tartan blanket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Excellent Quality”*
**Color**10%
*“Color is pretty”*
**Design-Overall**8%
*“Beautiful Design”*
**Value For Money**7%
*“Can't beat the price”*
**Warmth**7%
*“Keeps him nice and warm”*
**Size-Overall**7%
*“Fit perfectly”*
**Soft Feel**5%
*“Cutest pillow and super soft”*
**Advertised Vs Actual Product**4%
*“Looks like the picture”*
**Strength**3%
*“This bowl is beautiful and sturdy”*
**Gifting Purpose**3%
*“Perfect for gifting”*
### **What buyers complain about **
**Size-Overall**28%
*“Size is off”*
**Value For Money**10%
*“I think the price is a little much”*
**Quality-Overall**9%
*“cheaply made”*
**Thickness**5%
*“a tad thin in material and weight”*
**Color**3%
*“The cream color is NOT cream”*
**Material Quality**2%
*“Material does not lay perfectly down”*
**Warmth**2%
*“Not warm”*
**Stitch/Finish/Polish**2%
*“It has a major sewing defect”*
**Advertised Vs Actual Product**2%
*“the picture was a bit debited l deceiving”*
**Weight Light**1%
*“very light weight”*
### **Top return reasons **
**Size-Overall**43%
**Color**16%
**Advertised Vs Actual Product**6%
**Quality-Overall**5%
**Material Quality**4%
**Defective Material/Parts**3%
**Value For Money**3%
**Thin**2%
**Display Colors**1%
**Functionality-Overall**1%
## **Common questions**
- **Is tartan blanket profitable to sell on Amazon United States?**
- The niche generates $286K/yr across 65 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -15.1%. Flapen's verdict: Skip it (38/100).
- **How competitive is the tartan blanket niche?**
- 8 brands and 28 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in tartan blanket?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 5.3% — above our launch gate.
- **What does it cost to enter the tartan blanket niche?**
- Listings span $7.71–$617.45; the average listing price is $41.54 (sweet spot $15–$100). The average incumbent carries 1,645 reviews — the moat a new listing must climb.
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