---
title: "Sweetgrass — $64K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/sweetgrass"
last_updated: "2026-08-06T12:13:00.001Z"
locale: en
meta:
description: "Niche score 54/100 · $64K/yr market · 75K searches/yr · $16.31 avg price. A small market ($64K/yr) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 54/100 · $64K/yr market · 75K searches/yr · $16.31 avg price. A small market ($64K/yr) keeps it on the watch list. Data updated Aug 2026."
"og:title": "Sweetgrass — $64K/yr Amazon US Niche (2026) - Flapen"
---
# **sweetgrass**
**Worth a look**
Shows low returns (0.6%), but a small market ($64K/yr) keeps it on the watch list.
Market size 16Growth 27Conversion 60Competition 37Returns 97Price range 69Avg price 78Brand share 58Review moat 70Quality gap 95
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Quality gap**
**Incredible****4.0★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$16.31**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****689.63**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$8.47–$29.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.2%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+1.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$64K**
$64K/yr · 75K searches
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United States niche tracking, sweetgrass is a $64K/yr Amazon United States market (75K searches/yr). The top 5 brands hold 70% of demand. Verdict: Worth a look — 54/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sweetgrass market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$49K–$65K**
- units × avg price
- **Conversion rate**
- **5.2%**
- **Avg BSR**
- **#959**
- **Page quality**
- **0%**
- **Prime**
- **74%**
- **Sponsored**
- **63%**
- **Out of stock**
- **12.3%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**19**
**Top-5 brand share**
**70%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**25%**
- Alternative Imagination32% - TRUMIRI13% - JULYHOUSE9% - NESSASTORES9% - Maysing7% - Generic5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.5% search growth over the last 90 days.
3K2KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/sweetgrass/trend)
## **Top sweetgrass search terms**
- **sweetgrass**24K/yr-4.5%3.0% conv. - **sweet grass**21K/yr-2.2%3.3% conv. - **sweet grass braided**9K/yr+13.3%4.2% conv. - **sweetgrass for smudging**9K/yr+2.2%6.3% conv. - **sweet grass smudging**8K/yr+3.6%4.1% conv. - **sweetgrass braid**4K/yr+29.2%3.8% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/sweetgrass/search-terms)
## **Top sweetgrass products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$13K30%$19K40%$25K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Alternative Imagination Sweetgrass Braid - Natural Incense - 18 to 23 Inches Long**Alternative Imagination**$16.98**4.4★926 rev](https://www.amazon.com/dp/B08DP57MWP) [2**Sweetgrass Incense Sticks and Incense Stick Holder Bundle Sweet Grass Insence Insense Hem Incense Sticks**TRUMIRI**$9.75**4.5★284 rev](https://www.amazon.com/dp/B08XDJ7XRL) [3**JULYHOUSE Fresh Sweet Grass for Smudging Hand Braided 3-4 Ceremonial Sweet Grass Sweetgrass Smudging Set of 5 pcs Green**JULYHOUSE**$22.59**4.5★13 rev](https://www.amazon.com/dp/B0D26ZQ7XT) [4**NessaStores 1 pc White Sage & Sweetgrass Smudge Stick 4-Inch Long Burn Time Hand Tied All Natural Ethically Sourced for Home Cleansing Attracting Positivity & Promoting Happiness JC-185**NESSASTORES**$8.47**4.4★273 rev](https://www.amazon.com/dp/B091RFM7FM) [5**Maysing 36 Sweet Grass Braid for Cleansing Smudging Hand Braided Recent Harvest Sweet Grass Incense Braid Thick Authentic Sustainably Harvested Grown Meditation Spiritual**Maysing**$25.53**1.9★16 rev](https://www.amazon.com/dp/B0FPQSW6YW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yudlto 4.6 oz Organic Dried Sage Cedar & Sweetgrass Loose Mix - Natural Smudging Herbs for Home Cleansing Meditation & Negative Energy Clearing Rituals**Yudlto**$27.60**1 rev5mo ago](https://www.amazon.com/dp/B0GR9VL2M3) [**Soul Sticks Sweetgrass Smudge Bombs Pack of 5 with Burner Calming Blend of Ritual Herbs Oils and Resins for Spiritual Practice (Sweetgrass)**Soul Sticks**$9.94**2 rev6mo ago](https://www.amazon.com/dp/B0GKHVKNB6) [**Sweetgrass Incense Sticks - Pack of 100 Inscents-Sticks - Made with Non Toxic Insence Ingredients - Scented Incienso Spiritual Insense Natural Agarbatti Incents**TRUMIRI**$8.78**9 rev8mo ago](https://www.amazon.com/dp/B0G2KGM8V7) [**Maysing 36 Sweet Grass Braid for Cleansing Smudging Hand Braided Recent Harvest Sweet Grass Incense Braid Thick Authentic Sustainably Harvested Grown Meditation Spiritual**Maysing**$25.53**16 rev11mo ago](https://www.amazon.com/dp/B0FPQSW6YW) [**1Pcs Sweetgrass Braids for Smudging Hand-Braided Ceremonial Sweetgrass for Cleansing Meditation and Ritual Use Cleansing Sage (Thick 5 Braid)**Generic**$11.90**5 rev1y ago](https://www.amazon.com/dp/B0FCRB7XDK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Beyond Braid Moss Camo Braided Fishing Line - 20LB**Beyond Braid**$29.62**4.5★**▲ 248%**](https://www.amazon.com/dp/B08B9GQ4JF) [**Yudlto 4.6 oz Organic Dried Sage Cedar & Sweetgrass Loose Mix - Natural Smudging Herbs for Home Cleansing Meditation & Negative Energy Clearing Rituals**Yudlto**$27.60**1.0★**▲ 246%**](https://www.amazon.com/dp/B0GR9VL2M3) [**Soul Sticks Sweetgrass Smudge Bombs Pack of 5 with Burner Calming Blend of Ritual Herbs Oils and Resins for Spiritual Practice (Sweetgrass)**Soul Sticks**$9.94**4.5★**▲ 126%**](https://www.amazon.com/dp/B0GKHVKNB6) [**NessaStores 2 pcs White Sage & Sweetgrass Smudge Sticks 4-Inch Long Burn Time Hand Tied All Natural Ethically Sourced for Home Cleansing Attracting Positivity & Promoting Happiness JC-185**NESSASTORES**$11.54**4.4★**▲ 78%**](https://www.amazon.com/dp/B091RXSHVD) [**New Age Imports Inc. Sweetgrass Incense Braid XL 24 (1 Count 1 Set 1 Piece 1 Item Package Quantity)**New Age Imports, Inc.**$16.70**4.4★**▲ 70%**](https://www.amazon.com/dp/B00NT9BBFW)
**~~View all trending →~~**
## **What buyers say about sweetgrass**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**73%
*“I love this scent very calming”*
**Value For Money**8%
*“Great value for the money”*
**Quality-Overall**7%
*“Good quality”*
**Advertised Vs Actual Product**4%
*“Just what I ordered”*
**Efficiency**2%
*“Works great”*
**Correct Contents**1%
*“The quantity is perfect”*
### **What buyers complain about **
**Smell**33%
*“has an acrid unpleasant scent”*
**Moist/Dry**13%
*“It was dried out”*
**Thickness**10%
*“The grass is thicker and stronger than any sweetgrass I've had before, almost stalky”*
**Pest/Insect Control**10%
*“Attracts mosquitos”*
**Value For Money**7%
*“Very expensive”*
**Functionality-Overall**5%
*“Never grew”*
**Plant Growth**5%
*“Never grew”*
**Sweetness**5%
*“Does not have any sweet grass scent”*
**Size-Overall**3%
*“Small”*
### **Top return reasons **
**Smell**62%
**Quality-Overall**10%
**Advertised Vs Actual Product**9%
**Value For Money**7%
**Lubrication**3%
**Product Condition**3%
**Thin**3%
**Cough Relief**2%
## **Common questions**
- **Is sweetgrass profitable to sell on Amazon United States?**
- The niche generates $64K/yr across 19 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +1.5%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the sweetgrass niche?**
- 16 brands and 19 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in sweetgrass?**
- Top complaints mined from reviews: Smell, Moist/Dry, Thickness. The return rate is 0.6%.
- **When does demand for sweetgrass peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the sweetgrass niche?**
- Listings span $8.47–$29.62; the average listing price is $16.31 (sweet spot $15–$100). The average incumbent carries 690 reviews — the moat a new listing must climb.
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