---
title: "Sweet Grace Candles — $118K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/sweet-grace-candles"
last_updated: "2026-08-09T17:21:25.102Z"
locale: en
meta:
description: "Niche score 42/100 · $118K/yr market · 77K searches/yr · $28.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $118K/yr market · 77K searches/yr · $28.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sweet Grace Candles — $118K/yr Amazon US Niche (2026) - Flapen"
---
# **sweet grace candles**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 28Growth 29Conversion 61Competition 22Returns 96Price range 95Avg price 95Brand share 0Review moat 46Quality gap 24
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$28.99**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$15.83–$58.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****1,902.06**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+3.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$118K**
$118K/yr · 77K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, sweet grace candles is a $118K/yr Amazon United States market (77K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Dec. Verdict: Skip it — 42/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sweet grace candles market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$116K–$145K**
- units × avg price
- **Conversion rate**
- **5.3%**
- **Avg BSR**
- **#838**
- **Page quality**
- **0%**
- **Prime**
- **63%**
- **Sponsored**
- **88%**
- **Out of stock**
- **4.7%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▲rising
**Sellers**
**28**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**0%**
- Bridgewater91% - TYLER CANDLE COMPANY5% - Capri Blue4% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +3.3% search growth over the last 90 days.
45K35KHoliday '24Spike '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jun, Dec · busiest ÷ quietest = 11.6×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/sweet-grace-candles/trend)
## **Top sweet grace candles products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$12K20%$24K30%$35K40%$47K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bridgewater Candle 18oz Large Soy Wax Blend Best Fragranced Jar Candle-Sweet Grace**Bridgewater**$32.53**4.6★1,970 rev](https://www.amazon.com/dp/B007QXZT6E) [2**Bridgewater Candle Sweet Grace Decorative Metallic Jar Scented Candle | Candle for Home | Soy Wax Blend | 18 oz | Up to 65 Hour Burn Time | Passion Fruit Sparkling Tea Patchouli**Bridgewater**$37.83**4.8★11 rev](https://www.amazon.com/dp/B0D8CHRJF7) [3**Bridgewater Candle 8oz Soy Wax Blend Fragranced Jar Candle-Sweet Grace**Bridgewater**$23.70**4.6★1,194 rev](https://www.amazon.com/dp/B005UN73ZW) [4**Bridgewater Candle Soy Wax Blend Bar of Wax Melts Air Freshener 3 Pack-Sweet Grace**Bridgewater**$20.97**4.6★1,476 rev](https://www.amazon.com/dp/B07MQ22BKM) [5**Bridgewater Candle Sachet Air Freshener Bag for Home or Car 6 Pack-Sweet Grace**Bridgewater**$17.97**4.6★539 rev](https://www.amazon.com/dp/B08W8M61M1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bridgewater Candle Sweet Grace Collection Scented Non-Aerosol Room Spray | Passion Fruit Sparkling Tea Patchouli Air Freshener | 7 oz | Long Lasting Room Freshener | Home Fragrance**Bridgewater**$15.85**385 rev1y ago](https://www.amazon.com/dp/B0DWTCYFBJ) [**Bridgewater Candle Sweet Grace Scented Non-Aerosol Room Spray | Passion Fruit Sparkling Tea Patchouli Air Freshener | 7 oz | Long Lasting Room Freshener | Home Fragrance**Bridgewater**$15.83**385 rev2y ago](https://www.amazon.com/dp/B0D8LK59XQ) [**Bridgewater Candle Sweet Grace Decorative Metallic Jar Scented Candle | Candle for Home | Soy Wax Blend | 18 oz | Up to 65 Hour Burn Time | Passion Fruit Sparkling Tea Patchouli**Bridgewater**$37.83**11 rev2y ago](https://www.amazon.com/dp/B0D8CHRJF7) [**Capri Blue Volcano Scented Mercury Iridescent Inverted Jar Candles for Home Housewarming Gifts for Women & Men Long Burning Soy Wax Blend (10 Oz)**Capri Blue**$28.79**193 rev4y ago](https://www.amazon.com/dp/B09ZG1KLR1) [**Bridgewater Candle Sweet Grace Home Dcor Collection Soy Blend Fragranced Candle #021**Bridgewater**$51.21**27 rev4y ago](https://www.amazon.com/dp/B07DF66M6V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bridgewater Candle Sweet Grace Home Dcor Collection Soy Blend Fragranced Candle #021**Bridgewater**$51.21**4.6★**▲ 143%**](https://www.amazon.com/dp/B07DF66M6V) [**Bridgewater Candle Sweet Grace Decorative Metallic Jar Scented Candle | Candle for Home | Soy Wax Blend | 18 oz | Up to 65 Hour Burn Time | Passion Fruit Sparkling Tea Patchouli**Bridgewater**$37.83**4.8★**▲ 104%**](https://www.amazon.com/dp/B0D8CHRJF7) [**Bridgewater Candle Sachet Air Freshener Bag for Home or Car 6 Pack-Sweet Grace**Bridgewater**$17.97**4.6★**▲ 51%**](https://www.amazon.com/dp/B08W8M61M1) [**Bridgewater Candle Sweet Grace 32 oz Laundry Detergent Liquid | Highly Scented Luxury Laundry Experience | Deep Cleaning and Powerfully Fragranced**Bridgewater**$37.48**4.5★**▲ 31%**](https://www.amazon.com/dp/B092W6RZT1) [**Bridgewater Candle Sweet Grace Collection Candle #011**Bridgewater**$39.60**4.6★**▲ 29%**](https://www.amazon.com/dp/B01NCV60EF)
**~~View all trending →~~**
## **What buyers say about sweet grace candles**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**77%
*“Amazing Smell”*
**Brightness/Shine/Glow**6%
*“Beautiful candle”*
**Durability**3%
*“Long-Lasting Freshness: Garments, sheets, and blankets retain the sophisticated scent for weeks after washing”*
**Value For Money**2%
*“Best value”*
**Quality-Overall**2%
*“High quality candle”*
**Warmth**1%
*“warm and excellent throw”*
**Gifting Purpose**1%
*“Great gift for friends”*
**Advertised Vs Actual Product**1%
*“Just as described”*
**Ease Of Cleaning**1%
*“cleans very well”*
**Size-Overall**1%
*“a good size”*
### **What buyers complain about **
**Smell**52%
*“No smell”*
**Value For Money**10%
*“they were completely price gouging it”*
**Quality-Overall**6%
*“This candle is HORRID”*
**Strength**5%
*“Too strong for me”*
**Leak-Proof**3%
*“My detergent arrived with leakage on the paper packaging”*
**Flammable**2%
*“does not burn evenly”*
**Gifting Purpose**2%
*“Love Candle - No Gift Option”*
**Size-Overall**2%
*“Its a rather large pack”*
**Product Condition**1%
*“Old product”*
**Durability**1%
*“it does not last”*
### **Top return reasons **
**Smell**64%
**Size-Overall**8%
**Advertised Vs Actual Product**7%
**Leak-Proof**6%
**Value For Money**3%
**Defective Material/Parts**3%
**Functionality-Overall**2%
**Flammable**2%
**Strength**1%
**Durability**1%
## **Common questions**
- **Is sweet grace candles profitable to sell on Amazon United States?**
- The niche generates $118K/yr across 16 tracked products. 90-day search growth is +3.3%. Flapen's verdict: Skip it (42/100).
- **How competitive is the sweet grace candles niche?**
- 3 brands and 28 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in sweet grace candles?**
- Top complaints mined from reviews: Smell, Value For Money, Quality-Overall. The return rate is 0.8%.
- **When does demand for sweet grace candles peak?**
- Demand peaks in Jun–Dec; the busiest month runs 11.6× the quietest.
- **What does it cost to enter the sweet grace candles niche?**
- Listings span $15.83–$58.32; the average listing price is $28.99 (sweet spot $15–$100). The average incumbent carries 1,902 reviews — the moat a new listing must climb.
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