---
title: "Sushi Plate — $140K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/sushi-plate"
last_updated: "2026-08-09T21:01:59.920Z"
locale: en
meta:
description: "Niche score 50/100 · $140K/yr market · 383K searches/yr · $26.30 avg price. Soft demand (-15.5% this quarter) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 50/100 · $140K/yr market · 383K searches/yr · $26.30 avg price. Soft demand (-15.5% this quarter) keeps it on the watch list. Data updated Aug 2026."
"og:title": "Sushi Plate — $140K/yr Amazon US Niche (2026) - Flapen"
---
# **sushi plate**
**Worth a look**
Shows a sweet-spot price point ($26.30 avg), but soft demand (-15.5% this quarter) keeps it on the watch list.
Market size 31Growth 17Conversion 17Competition 83Returns 37Price range 83Avg price 95Brand share 93Review moat 85Quality gap 25
**Avg price**
**Incredible****$26.30**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****42%**
top-5 brand share — no brand owns this niche
**Review moat**
**Great****293.25**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Price range**
**Great****$9.77–$46.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****4.1%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$140K**
$140K/yr · 383K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-15.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, sushi plate is a $140K/yr Amazon United States market (383K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Dec. Verdict: Worth a look — 50/100.
Data updated Aug 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sushi plate market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **$158K–$210K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#119**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**37 **▼falling
**Sellers**
**55**
**Top-5 brand share**
**42%**
Top 20: 81%
**Top-5 click share**
**32%**
Top 20: 69%
**Open market**
**54%**
- ELFULLY13% - Pumtus10% - MOCERAKAI7% - Uaral6% - WLWNWFT6% - UNICASA4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.5% search growth over the last 90 days.
13K8KHoliday '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/sushi-plate/trend)
## **Top sushi plate search terms**
- **sushi plates**106K/yr-18.8%0.9% conv. - **japanese plates**54K/yr-6.4%0.3% conv. - **sushi plate**50K/yr-12.9%0.9% conv. - **sushi plate set**33K/yr-21.1%1.1% conv. - **sushi tray**23K/yr-26.9%0.6% conv. - **sushi platter**15K/yr-13.4%0.3% conv. - **sushi serving tray**15K/yr-10.2%0.3% conv. - **sushi dishes**14K/yr-16.7%1.4% conv. - **japanese plate**13K/yr-15.8%0.4% conv. - **sushi serving set**14K/yr-30.8%1.4% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/sushi-plate/search-terms)
## **Top sushi plate products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$6K8%$11K12%$17K16%$22K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ELFULLY 16 Pcs Sushi Plate Set Plastic Sushi Serving Dish Melamine Japanese Dinnerware Sets with 4 Sushi Trays 4 Soy Sauce Bowls 4 Pairs of Chopsticks and Holders Wedding Housewarming Gift Black**ELFULLY**$24.53**4.8★33 rev](https://www.amazon.com/dp/B0F1CMS8HT) [2**WLWNWFT Sushi Plate Set Natural Slate Sushi Serving Dishes Japanese Dinnerware Sets with 2 Soy Sauce Bowls 2 Pairs of Chopsticks and Holders for Wedding Housewarming**WLWNWFT**$19.86**5.0★10 rev](https://www.amazon.com/dp/B0GRVRC6GF) [3**Mocerakai 10 pcs Japanese Sushi Plate Sets Serving Platters and Trays for Entertaining Sushi Dishes Set Plates Sushi Plates Traditional Cuisine Dinnerware Sets with Chopsticks Blue Plum**MOCERAKAI**$25.58**4.8★47 rev](https://www.amazon.com/dp/B0DK2RSRGF) [4**Pumtus 8 Pcs Sushi Plate Set Ceramic Sushi Serving Set for 2 Japanese Sushi Dinnerware for Wedding Housewarming Includes 2 Serving Dishes 2 Sauce Bowls 2 Pairs of Chopsticks 2 Chopstick Holders**Pumtus**$22.41**4.9★26 rev](https://www.amazon.com/dp/B0DMT15FS7) [5**UNICASA Ceramic Sushi Plate Set for 2 people Japanese Dinnerware Gift Set 8 Piece Sushi Serving Set Include Sushi Plates Sauce Dishes Chopsticks & Holders Light Brown**UNICASA**$34.84**4.6★22 rev](https://www.amazon.com/dp/B0DYDSMFP8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pumtus 8 Pcs Ceramic Sushi Plate Set Floral Japanese Serving Dishes Sushi Dinnerware for Wedding Housewarming Gift Includes 2 Sushi Tray 2 Sauce Bowls 2 Pairs of Chopsticks 2 Chopstick Rests**Pumtus**$20.38**3 rev4mo ago](https://www.amazon.com/dp/B0GV45LHP9) [**Oqqlin 16 Pieces Sushi Plate Set Melamine Sushi Serving Set Includes 4Pcs Trays 4Pcs Soy Sauce Dishs 4 Pair Chopsticks and 4 Pcs Chopstick Holders (Black)**Oqqlin**$20.78**2 rev4mo ago](https://www.amazon.com/dp/B0GSBK7555) [**WLWNWFT Sushi Plate Set Natural Slate Sushi Serving Dishes Japanese Dinnerware Sets with 2 Soy Sauce Bowls 2 Pairs of Chopsticks and Holders for Wedding Housewarming**WLWNWFT**$19.86**10 rev5mo ago](https://www.amazon.com/dp/B0GRVRC6GF) [**Afgaogw 16pcs Sushi Plates Set Melamine Sushi Serving Set Japanese Dinnerware Sets - Includes 4 Sushi Trays 4 Soy Sauce Bowls 4 Pairs of Chopsticks and Holders Wedding Housewarming Gift Black**Afgaogw**$21.84**1 rev7mo ago](https://www.amazon.com/dp/B0GCCZXQQ2) [**UNICASA Ceramic Sushi Plate Set for 2 people Japanese Dinnerware Gift Set 8 Piece Sushi Serving Set Include Sushi Plates Sauce Dishes Chopsticks & Holders Light Brown**UNICASA**$34.84**22 rev1y ago](https://www.amazon.com/dp/B0DYDSMFP8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pumtus 8 Pcs Ceramic Sushi Plate Set Floral Japanese Serving Dishes Sushi Dinnerware for Wedding Housewarming Gift Includes 2 Sushi Tray 2 Sauce Bowls 2 Pairs of Chopsticks 2 Chopstick Rests**Pumtus**$20.38**4.6★**▲ 349%**](https://www.amazon.com/dp/B0GV45LHP9) [**WLWNWFT Sushi Plate Set Natural Slate Sushi Serving Dishes Japanese Dinnerware Sets with 2 Soy Sauce Bowls 2 Pairs of Chopsticks and Holders for Wedding Housewarming**WLWNWFT**$19.86**5.0★**▲ 318%**](https://www.amazon.com/dp/B0GRVRC6GF) [**Oqqlin 16 Pieces Sushi Plate Set Melamine Sushi Serving Set Includes 4Pcs Trays 4Pcs Soy Sauce Dishs 4 Pair Chopsticks and 4 Pcs Chopstick Holders (Black)**Oqqlin**$20.78**3.0★**▲ 316%**](https://www.amazon.com/dp/B0GSBK7555) [**Afgaogw 16pcs Sushi Plates Set Melamine Sushi Serving Set Japanese Dinnerware Sets - Includes 4 Sushi Trays 4 Soy Sauce Bowls 4 Pairs of Chopsticks and Holders Wedding Housewarming Gift Black**Afgaogw**$21.84**5.0★**▲ 137%**](https://www.amazon.com/dp/B0GCCZXQQ2) [**Uaral Sushi Plate Japanese Dish Set Ceramic Sashimi Plate 4 Pieces Sushi Serving Plate(8.5inch Midnight Blue)**Uaral**$38.91**4.6★**▲ 136%**](https://www.amazon.com/dp/B08JG6KX3C)
**~~View all trending →~~**
## **What buyers say about sushi plate**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“Great quality little bowls”*
**Design-Overall**8%
*“the designs are lovely”*
**Size-Overall**7%
*“Great size”*
**Color**7%
*“Beautiful colors”*
**Strength**6%
*“Sturdy and easy to care for, just what Mom ordered for ease of use”*
**Gifting Purpose**5%
*“made for a good gift”*
**Value For Money**5%
*“Worth it”*
**Advertised Vs Actual Product**4%
*“As described”*
**Durability**4%
*“Cute and durable”*
**Ease Of Cleaning**4%
*“Easy to clean”*
### **What buyers complain about **
**Size-Overall**34%
*“the plates themselves are very small”*
**Quality-Overall**11%
*“They appear cheaply made”*
**Durability**8%
*“Break easy”*
**Value For Money**3%
*“looks even more expensive than it was”*
**Sharpness**3%
*“Has very sharp edges”*
**Dishwasher Safe**3%
*“don't put it in the dishwasher as one of the plates broke”*
**Flatness**3%
**Smell**3%
*“SMELLS”*
**Ease Of Cleaning**3%
*“there is no way of getting it out”*
**Advertised Vs Actual Product**2%
*“They were a little dubious about these bowls”*
### **Top return reasons **
**Size-Overall**62%
**Advertised Vs Actual Product**5%
**Value For Money**5%
**Material Quality**4%
**Color**4%
**Quality-Overall**3%
**Weight Heavy**3%
**Product Condition**2%
**Defective Material/Parts**1%
**Design-Overall**1%
## **Common questions**
- **Is sushi plate profitable to sell on Amazon United States?**
- The niche generates $140K/yr across 48 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -15.5%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the sushi plate niche?**
- 37 brands and 55 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 42% of demand.
- **What do buyers complain about in sushi plate?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 4.1%.
- **When does demand for sushi plate peak?**
- Demand peaks in Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the sushi plate niche?**
- Listings span $9.77–$46.11; the average listing price is $26.30 (sweet spot $15–$100). The average incumbent carries 293 reviews — the moat a new listing must climb.
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