---
title: "Supima Cotton Sheets King — $118K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/supima-cotton-sheets-king"
last_updated: "2026-08-10T00:24:20.953Z"
locale: en
meta:
description: "Niche score 39/100 · $118K/yr market · 117K searches/yr · $57.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $118K/yr market · 117K searches/yr · $57.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Supima Cotton Sheets King — $118K/yr Amazon US Niche (2026) - Flapen"
---
# **supima cotton sheets king**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 28Growth 55Conversion 22Competition 21Returns 43Price range 82Avg price 90Brand share 10Review moat 19Quality gap 63
**Avg price**
**Great****$57.67**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$29.95–$114.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+28.6%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****3.6%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$118K**
$118K/yr · 117K searches
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****15,158.07**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, supima cotton sheets king is a $118K/yr Amazon United States market (117K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 39/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **supima cotton sheets king market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$115K–$144K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#54**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**10**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**2%**
- LANE LINEN53% - California Design Den14% - TEXAS LINEN CO.11% - Bedsure10% - RUVANTI9% - Linen Home2% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +28.6% search growth over the last 90 days.
5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/supima-cotton-sheets-king/trend)
## **Top supima cotton sheets king search terms**
- **organic cotton sheets king**47K/yr+26.3%1.5% conv. - **organic cotton king sheets**24K/yr+32.0%1.7% conv. - **100% organic cotton sheets king**7K/yr+45.1%0.8% conv. - **king organic cotton sheets**7K/yr+42.1%1.9% conv. - **king size organic cotton sheets**6K/yr+10.7%1.9% conv. - **cotton percale king sheets**5K/yr+63.9%0.9% conv. - **organic percale sheets king**4K/yr+20.3%1.4% conv. - **organic cotton bed sheets king**4K/yr+51.0%1.0% conv. - **organic cotton king sheet set**6K/yr-7.6%1.6% conv. - **king sheets organic cotton**3K/yr+37.7%3.1% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/supima-cotton-sheets-king/search-terms)
## **Top supima cotton sheets king products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$12K20%$24K30%$35K40%$47K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LANE LINEN King Sheets 100% Organic Cotton 4pc Percale Cooling Soft - White**LANE LINEN**$46.29**4.3★33,391 rev](https://www.amazon.com/dp/B0946MVWGD) [2**TEXAS LINEN CO. 100% Organic Cotton Percale Sheets King Size - 4 PC White Organic Sheets King Set Soft Crisp & Cooling Fully Elasticized 16 Deep Pocket Hotel Bedsheet Set - GOTS Certified**TEXAS LINEN CO.**$31.59**4.2★1,770 rev](https://www.amazon.com/dp/B0CW5RTMXW) [3**California Design Den King Size Sheets Set - Soft 100% Organic Cotton Crisp Percale Sheets with Deep Pockets Breathable and Durable Bedding Set - White**California Design Den**$62.16**4.4★5,103 rev](https://www.amazon.com/dp/B084X1RYJ2) [4**RUVANTI 100% Cotton Organic Percale Sheets King Size Daisy Bud**RUVANTI**$51.69**4.6★2,402 rev](https://www.amazon.com/dp/B0CS9J82VP) [5**Bedsure 100% GOTS Certified Organic Cotton Sheets King Size Sheets Set 17 Deep Pocket Bedsheets with Corner Straps Eco-Friendly Soft Breathable & Luxury PureWoven Cotton Hotel Bedding Ivory**Bedsure**$107.81**4.6★199 rev](https://www.amazon.com/dp/B0FDF92YZ4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**California Design Den King Sheets Set - Soft 100% Organic Cotton Sheets with Deep Pockets Crisp Percale Breathable and Durable Bedding Set - True Ivory**California Design Den**$64.02**5,103 rev8mo ago](https://www.amazon.com/dp/B0G1YM19R9) [**Bedsure 100% GOTS Certified Organic Cotton Sheets King Size Sheets Set 17 Deep Pocket Bedsheets with Corner Straps Eco-Friendly Soft Breathable & Luxury PureWoven Cotton Hotel Bedding Ivory**Bedsure**$107.81**199 rev8mo ago](https://www.amazon.com/dp/B0FDF92YZ4) [**Bedsure 100% GOTS Certified Organic Cotton Sheets King Size Sheets Set 17 Deep Pocket Bedsheets with Corner Straps Eco-Friendly Soft Breathable & Luxury PureWoven Cotton Hotel Bedding Linen**Bedsure**$114.06**199 rev8mo ago](https://www.amazon.com/dp/B0FDFMCCSX) [**THREAD SPREAD 100% Organic Cotton Sheets - Organic Cotton Percale Weave Sheet Set Soft Cooling Crisp & Breathable 16 Deep Pocket Hotel Quality Bedding Set - 4 PC King White**THREAD SPREAD**$29.95**897 rev1y ago](https://www.amazon.com/dp/B0DR5SYVVK) [**TEXAS LINEN CO. 100% Organic Cotton Percale Sheets King Size - 4 PC White Organic Sheets King Set Soft Crisp & Cooling Fully Elasticized 16 Deep Pocket Hotel Bedsheet Set - GOTS Certified**TEXAS LINEN CO.**$31.59**1,770 rev2y ago](https://www.amazon.com/dp/B0CW5RTMXW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bedsure 100% GOTS Certified Organic Cotton Sheets King Size Sheets Set 17 Deep Pocket Bedsheets with Corner Straps Eco-Friendly Soft Breathable & Luxury PureWoven Cotton Hotel Bedding Linen**Bedsure**$114.06**4.6★**▲ 134%**](https://www.amazon.com/dp/B0FDFMCCSX) [**RUVANTI 100% Cotton Organic Percale Sheets King Size Daisy Bud**RUVANTI**$51.69**4.6★**▲ 83%**](https://www.amazon.com/dp/B0CS9J82VP) [**LANE LINEN 100% Organic Cotton Sheets Set Long- Staple Percale Weave Ultra Soft Best- Bedding Sheets for Bed GOTS Certified Fits Mattress Upto 15inch Deep Pocket (King Taupe)**LANE LINEN**$50.13**4.3★**▲ 50%**](https://www.amazon.com/dp/B081CYSWX5) [**Bedsure 100% GOTS Certified Organic Cotton Sheets King Size Sheets Set 17 Deep Pocket Bedsheets with Corner Straps Eco-Friendly Soft Breathable & Luxury PureWoven Cotton Hotel Bedding Ivory**Bedsure**$107.81**4.6★**▲ 45%**](https://www.amazon.com/dp/B0FDF92YZ4) [**California Design Den King Sheets Set - Soft 100% Organic Cotton Sheets with Deep Pockets Crisp Percale Breathable and Durable Bedding Set - True Ivory**California Design Den**$64.02**4.4★**▲ 40%**](https://www.amazon.com/dp/B0G1YM19R9)
**~~View all trending →~~**
## **What buyers say about supima cotton sheets king**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**18%
*“buttery soft”*
**Quality-Overall**15%
*“High quality and crisp”*
**Comfort-Overall**14%
*“Is comfortable”*
**Value For Money**8%
*“Good deal”*
**Size-Overall**7%
*“Fit well”*
**Upholstery/Fabric Quality**4%
*“Good quality cotton”*
**Color**3%
*“Nice neutral color as well”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Washability**3%
*“Crisp and easy to wash and great for the price”*
**Warmth**3%
*“Great for summer”*
### **What buyers complain about **
**Hard Feel**16%
*“They are rough”*
**Thickness**10%
*“a little thinner than expected”*
**Quality-Overall**10%
*“Cheap Quality”*
**Size-Overall**8%
*“did not fit”*
**Washability**5%
*“Ripped after 1 wash”*
**Material Quality**4%
*“Material”*
**Comfort-Overall**4%
*“These sheets are not comfortable”*
**Durability**4%
*“are also ripping”*
**Smell**3%
*“Smelled of chemicals”*
**Value For Money**3%
*“feels cheap like the price unfortunately”*
### **Top return reasons **
**Material Quality**18%
**Thin**16%
**Size-Overall**11%
**Color**9%
**Quality-Overall**9%
**Hard Feel**6%
**Advertised Vs Actual Product**5%
**Value For Money**4%
**Soft Feel**4%
**Thickness**3%
## **Common questions**
- **Is supima cotton sheets king profitable to sell on Amazon United States?**
- The niche generates $118K/yr across 14 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +28.6%. Flapen's verdict: Skip it (39/100).
- **How competitive is the supima cotton sheets king niche?**
- 7 brands and 10 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in supima cotton sheets king?**
- Top complaints mined from reviews: Hard Feel, Thickness, Quality-Overall. The return rate is 3.6%.
- **When does demand for supima cotton sheets king peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the supima cotton sheets king niche?**
- Listings span $29.95–$114.06; the average listing price is $57.67 (sweet spot $15–$100). The average incumbent carries 15,158 reviews — the moat a new listing must climb.
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