---
title: "Superman Birthday Decorations — $77K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/superman-birthday-decorations"
last_updated: "2026-08-10T00:17:54.112Z"
locale: en
meta:
description: "Niche score 46/100 · $77K/yr market · 172K searches/yr · $15.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $77K/yr market · 172K searches/yr · $15.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Superman Birthday Decorations — $77K/yr Amazon US Niche (2026) - Flapen"
---
# **superman birthday decorations**
**Skip it**
A small market ($77K/yr) — this niche doesn't clear our bar today.
Market size 19Growth 25Conversion 37Competition 69Returns 61Price range 74Avg price 76Brand share 50Review moat 92Quality gap 23
**Review moat**
**Great****165.35**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$15.22**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.06–$40.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****75%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-0.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$77K**
$77K/yr · 172K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, superman birthday decorations is a $77K/yr Amazon United States market (172K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 46/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **superman birthday decorations market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$91K–$122K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#6,581**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **82%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▼falling
**Sellers**
**45**
**Top-5 brand share**
**75%**
Top 20: 98%
**Top-5 click share**
**44%**
Top 20: 85%
**Open market**
**22%**
- Seyal25% - Unique23% - Anagram15% - DecoPac8% - ToonGlow3% - ZiQilin3%
## **Demand & seasonality**
Weekly Amazon search volume, last 54 weeks — -0.5% search growth over the last 90 days.
5K3KSpike '26Prime Day '26 seasonJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/superman-birthday-decorations/trend)
## **Top superman birthday decorations search terms**
- **superman birthday decorations**70K/yr-15.5%2.5% conv. - **superman party decorations**36K/yr+22.2%3.3% conv. - **superman balloons**14K/yr+8.1%3.4% conv. - **superman decorations**15K/yr+46.2%3.0% conv. - **superman birthday**11K/yr+6.7%2.2% conv. - **superman party supplies**9K/yr-5.6%2.9% conv. - **superman party**7K/yr+11.1%2.7% conv. - **superman balloon**5K/yr+20.4%3.8% conv. - **super man birthday decorations**5K/yr-25.7%2.1% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/superman-birthday-decorations/search-terms)
## **Top superman birthday decorations products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$6K12%$9K16%$12K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Superman Birthday Decorations for Party | Plastic Tablecloth Plates Napkins Sticker | Officially Licensed**Unique**$19.92**4.8★51 rev](https://www.amazon.com/dp/B0G2MWXKWY) [2**Suprmn Happy Birthday Banner Superhero Themed Birthday Party Decoration Durable Reusable and Easy to Hang Banner for Birthday Parties Perfect Party Supplies for Boys and Girls Celebration**Seyal**$9.68**4.6★127 rev](https://www.amazon.com/dp/B09TSXHK64) [3**Anagram International 10022957 International Superman Emblem Pack Balloon 26 Multicolor**Anagram**$7.89**4.7★220 rev](https://www.amazon.com/dp/B00KWNUH8A) [4**Suprmn Theme Birthday Party Supplies Superhero Decorations Set Includes Happy Birthday Banner Cake Topper Cupcake Toppers Garland & Table Dcor Hero Party Decoration Kit**Seyal**$18.56**4.4★41 rev](https://www.amazon.com/dp/B09VC2CJQ6) [5**Superman Man Of Steel Cake Topper Superhero Flying Superman Cake Decoration Food Safe Birthday Cake Decoration**DecoPac**$12.96**4.4★50 rev](https://www.amazon.com/dp/B0FG84BVLL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Procos Superman Birthday Party Supplies Plates Cups Napkins Table Decorations for 16 people Plus Balloons**Procos S.A.**$29.88**0 rev2mo ago](https://www.amazon.com/dp/B0H15X5VTD) [**Superman Birthday Party Supplies Set for 16 Guests Superhero Theme Includes Dinner Plates Dessert Plates Napkins Tablecover Confetti for your Superhero Party**Unique**$22.05**0 rev6mo ago](https://www.amazon.com/dp/B0GG7LZB25) [**Superman Birthday Decorations for Party | Plastic Tablecloth Plates Napkins Sticker | Officially Licensed**Unique**$19.92**51 rev8mo ago](https://www.amazon.com/dp/B0G2MWXKWY) [**ToonGlow Blue Red Hero Birthday Candles Cartoon Hero Number Candles Ideal for Hero Theme Parties Birthday Celebrations Anniversary Events Party Decorations and Cake Toppers (Blue Red 3)**ToonGlow**$6.06**31 rev9mo ago](https://www.amazon.com/dp/B0FQ5FSZ2P) [**Unique Superman Birthday Party Supplies Bundle Includes 2 Plastic Table Cover**Unique**$14.83**7 rev11mo ago](https://www.amazon.com/dp/B0FLWW5B99)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Procos Superman Birthday Party Supplies Plates Cups Napkins Table Decorations for 16 people Plus Balloons**Procos S.A.**$29.88**0.0★**▲ 376%**](https://www.amazon.com/dp/B0H15X5VTD) [**Superman Birthday Party Supplies Set for 16 Guests Superhero Theme Includes Dinner Plates Dessert Plates Napkins Tablecover Confetti for your Superhero Party**Unique**$22.05**0.0★**▲ 324%**](https://www.amazon.com/dp/B0GG7LZB25) [**Crocs Unisex Classic Superman Clog Multi Mens 3 Womens 5 Medium**Crocs**$40.09**4.8★**▲ 305%**](https://www.amazon.com/dp/B0DG1G7JLS) [**194 Pcs Super Theme Hero Party Tableware and Decorations Set with Plates Cups Napkins Forks Spoons Knives Straws Tablecloth and Banner for 24 Guests Ideal for Birthday Parties**KHYYPE**$23.16**4.4★**▲ 130%**](https://www.amazon.com/dp/B0F9KZ2QVW) [**ToonGlow Blue Red Hero Birthday Candles Cartoon Hero Number Candles Ideal for Hero Theme Parties Birthday Celebrations Anniversary Events Party Decorations and Cake Toppers (Blue Red 3)**ToonGlow**$6.06**4.4★**▲ 121%**](https://www.amazon.com/dp/B0FQ5FSZ2P)
**~~View all trending →~~**
## **What buyers say about superman birthday decorations**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Advertised Vs Actual Product**14%
*“it looks just as advertised”*
**Quality-Overall**13%
*“The quality is on par with party supply chains”*
**Color**11%
*“Bright colors”*
**Baking**11%
*“Easy way to decorate a cake”*
**Size-Overall**8%
*“Fits great”*
**Value For Money**6%
*“Excellent Value”*
**Leak-Proof**5%
*“I didnt have any issues with the plates leaking”*
**Fun/Entertainment Experience**5%
*“it was fun”*
**Assembly/Installation**5%
*“Easy to assemble”*
**Strength**4%
*“Very sturdy”*
### **What buyers complain about **
**Quality-Overall**17%
*“It's cheaply made”*
**Size-Overall**15%
*“Bigger than I expected”*
**Strength**9%
*“the buildings did not stand well”*
**Inflation/Deflation**8%
*“lasted a week before they started to deflate”*
**Value For Money**7%
*“Very overt priced for the little you get”*
**Adhesion/Stickiness**6%
*“The sticky adhesive doesnt stick in the first photo”*
**Durability**6%
*“Durability, there is no durability”*
**Assembly/Installation**5%
*“The banner, unfortunately, is not pre-strung and requires assembly”*
**Paint Quality**4%
*“had a strong paint smell”*
**Advertised Vs Actual Product**4%
*“Deceptive product description "Premium Quality Glitter Cake Topper." NOT GLITTERED- it is only a cardstock photo of a glittered sign.”*
### **Top return reasons **
**Size-Overall**48%
**Value For Money**12%
**Advertised Vs Actual Product**10%
**Quality-Overall**5%
**Functionality-Overall**4%
**Color**4%
**Adhesion/Stickiness**3%
**Smell**3%
**Material Quality**3%
**Assembly/Installation**2%
## **Common questions**
- **Is superman birthday decorations profitable to sell on Amazon United States?**
- The niche generates $77K/yr across 34 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -0.5%. Flapen's verdict: Skip it (46/100).
- **How competitive is the superman birthday decorations niche?**
- 22 brands and 45 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in superman birthday decorations?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Strength. The return rate is 2.5%.
- **When does demand for superman birthday decorations peak?**
- Demand peaks in Jul–Aug–Sep; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the superman birthday decorations niche?**
- Listings span $6.06–$40.09; the average listing price is $15.22 (sweet spot $15–$100). The average incumbent carries 165 reviews — the moat a new listing must climb.
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