---
title: "Super Mario Birthday Party Supplies — $1.1M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/super-mario-birthday-party-supplies"
last_updated: "2026-08-06T22:39:31.854Z"
locale: en
meta:
description: "Niche score 70/100 · $1.1M/yr market · 1.7M searches/yr · $18.05 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 70/100 · $1.1M/yr market · 1.7M searches/yr · $18.05 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Super Mario Birthday Party Supplies — $1.1M/yr Amazon US Niche (2026) - Flapen"
---
# **super mario birthday party supplies**
**Launch it**
A $1.1M/yr market growing +32.6% this quarter with returns at 0.8% — clears our launch bar.
Market size 80Growth 58Conversion 46Competition 83Returns 96Price range 63Avg price 83Brand share 79Review moat 90Quality gap 33
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****190.18**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Avg price**
**Great****$18.05**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$1.1M**
$1.1M/yr · 1.7M searches
**Brand share**
**Great****56%**
top-5 brand share — no brand owns this niche
**Price range**
**Good****$2.88–$35.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+32.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****3.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, super mario birthday party supplies is a $1.1M/yr Amazon United States market (1.7M searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Apr–May. Verdict: Launch it — 70/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **super mario birthday party supplies market data**
- **Units sold / yr**
- **50K–60K**
- avg 750–1,000/product
- **Revenue / yr**
- **$903K–$1.1M**
- units × avg price
- **Conversion rate**
- **3.7%**
- **Avg BSR**
- **#1,050**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **87%**
- **Out of stock**
- **6.2%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**41 **▼falling
**Sellers**
**58**
**Top-5 brand share**
**56%**
Top 20: 88%
**Top-5 click share**
**32%**
Top 20: 68%
**Open market**
**39%**
- Hatraky14% - 88xiaoyun13% - PEACHPUNK13% - Novovida8% - AZDHOT8% - TEOY5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +32.6% search growth over the last 90 days.
60K40KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/super-mario-birthday-party-supplies/trend)
## **Top super mario birthday party supplies search terms**
- **mario birthday decorations**469K/yr+28.9%2.3% conv. - **super mario birthday decorations**196K/yr+94.9%1.8% conv. - **mario galaxy birthday decorations**86K/yr+192.6%2.5% conv. - **mario party decorations**156K/yr+20.0%2.2% conv. - **super mario galaxy birthday decorations**47K/yr+168.3%2.1% conv. - **super mario party decorations**179K/yr-43.8%1.6% conv. - **mario bros birthday decorations**82K/yr+8.1%1.2% conv. - **mario birthday**61K/yr+15.7%1.4% conv. - **mario decorations**76K/yr+9.3%1.4% conv. - **super mario birthday party supplies**50K/yr-2.7%1.4% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/super-mario-birthday-party-supplies/search-terms)
## **Top super mario birthday party supplies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$34K6%$68K9%$102K12%$136K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Birthday Party Decorations 48PCS Mario Cartoon Theme Supplies - 1 Backdrop 1 Banner 4 Aluminum Balloons 1 Tablecloth 25 Cake Toppers 16 Latex Balloons.**PEACHPUNK**$22.54**4.4★168 rev](https://www.amazon.com/dp/B0FLPWYRY9) [2**Birthday Party Supplies Ultimate Kit - 14-in-1 Decorations Set with Banner Backdrop Tablecloth Balloons Plates Cutlery Cake Toppers for Themed Parties**Hatraky**$32.97**4.7★130 rev](https://www.amazon.com/dp/B0FL72LFS7) [3**Mario Birthday Party Supplies Party Decorations Set Include Banner Backdrop Balloons Hanging Swirls Cake Cupcake Toppers Tablecloth for Boys Girls Mario Theme Party**Novovida**$26.31**4.7★64 rev](https://www.amazon.com/dp/B0GHLTZWFQ) [4**188 PCS Birthday Party Supplies Party Decorations Includes Balloons Film Balloons Plates Cups Banners Knives Forks Spoons Napkins Stickers Cake Topper Cupcake Toppers Tablecloth**Hatraky**$28.45**4.4★104 rev](https://www.amazon.com/dp/B0FLD9F7MP) [5**2026 New Super Mario Birthday Decorations Set 60x40 Backdrop 71x43 Tablecloth Cake Toppers Balloons Banners Spirals Super Mario Party Supplies for Boys & Girls**AZDHOT**$26.85**4.2★14 rev](https://www.amazon.com/dp/B0GY9DC3FS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2026 New Super Mario Birthday Decorations Set 4270 Tablecloth 15 Banners 6 Hanging Swirls 92-Piece Party Supplies Including 9and 7 Plates Napkins Cups Cutlery for Super Mario Themed Party**AZDHOT**$25.97**7 rev1mo ago](https://www.amazon.com/dp/B0H2ZRZZP7) [**2026 New Super Mario Birthday Decorations Set 60x40 Backdrop 71x43 Tablecloth Cake Toppers Balloons Banners Spirals Super Mario Party Supplies for Boys & Girls**AZDHOT**$26.85**14 rev2mo ago](https://www.amazon.com/dp/B0GY9DC3FS) [**Mario Birthday Party Decorations Happy Birthday Banner Backdrop for Birthday Party Supplies**88xiaoyun**$11.37**39 rev3mo ago](https://www.amazon.com/dp/B0GVQK81HT) [**For Latest Mario Happy Birthday Banner Party Decoration With 6 Vortex Decorative Pendants**88xiaoyun**$11.39**30 rev4mo ago](https://www.amazon.com/dp/B0GSZ5XB8J) [**Birthday Party Decorations 50PCS latest Mario Cartoon Theme Supplies - 1 large cake plugin 1 Backdrop 1 Banner 6 decorative pendants 1 Tablecloth 24 Cake Toppers 16 Latex Balloons.**88xiaoyun**$19.87**29 rev4mo ago](https://www.amazon.com/dp/B0GSJVNW1F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2026 New Super Mario Birthday Decorations Set 4270 Tablecloth 15 Banners 6 Hanging Swirls 92-Piece Party Supplies Including 9and 7 Plates Napkins Cups Cutlery for Super Mario Themed Party**AZDHOT**$25.97**5.0★**▲ 113%**](https://www.amazon.com/dp/B0H2ZRZZP7) [**Birthday Party Decorations 50PCS latest Mario Cartoon Theme Supplies - 1 large cake plugin 1 Backdrop 1 Banner 6 decorative pendants 1 Tablecloth 24 Cake Toppers 16 Latex Balloons.**88xiaoyun**$19.87**4.5★**▲ 113%**](https://www.amazon.com/dp/B0GSJVNW1F) [**2026 New Super Mario Birthday Decorations Set 60x40 Backdrop 71x43 Tablecloth Cake Toppers Balloons Banners Spirals Super Mario Party Supplies for Boys & Girls**AZDHOT**$26.85**4.2★**▲ 113%**](https://www.amazon.com/dp/B0GY9DC3FS) [**88PCS For Latest Mario Party Supplies: 6 Hanging Swirls 20 Napkins 20 Cups 20 Plates 9 inch 20 Plates 7 inch 1 Banner 1 Tablecloth for Mario Birthday Party Decorations**88xiaoyun**$28.38**4.0★**▲ 111%**](https://www.amazon.com/dp/B0GSJPXJ4V) [**Mario Birthday Party Decorations Happy Birthday Banner Backdrop for Birthday Party Supplies**88xiaoyun**$11.37**4.4★**▲ 105%**](https://www.amazon.com/dp/B0GVQK81HT)
**~~View all trending →~~**
## **What buyers say about super mario birthday party supplies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Good Quality”*
**Value For Money**11%
*“Cost efficient”*
**Color**9%
*“The colors are vibrant”*
**Advertised Vs Actual Product**8%
*“just as advertised”*
**Durability**6%
*“Very durable”*
**Design-Overall**6%
*“Great design”*
**Size-Overall**4%
*“Just the right size”*
**Assembly/Installation**4%
*“Easy to setup”*
**Fun/Entertainment Experience**4%
*“Fun for our party”*
**Ease Of Use**3%
*“they were easy to remove”*
### **What buyers complain about **
**Size-Overall**19%
*“were just loose”*
**Quality-Overall**10%
*“Cons: it is overpriced for the quality”*
**Smell**8%
*“Smells like chemicals”*
**Value For Money**6%
*“Not for this price though”*
**Advertised Vs Actual Product**5%
*“So, description is misleading”*
**Thickness**5%
*“very thin products”*
**Strength**5%
*“Was disappointed the cups werent sturdy”*
**Assembly/Installation**4%
*“No instructions to put together everything”*
**Adhesion/Stickiness**2%
*“Poor adhesive”*
**Durability**2%
*“they fell down completely by morning”*
### **Top return reasons **
**Size-Overall**34%
**Value For Money**13%
**Advertised Vs Actual Product**12%
**Quality-Overall**9%
**Material Quality**5%
**Color**4%
**Defective Material/Parts**4%
**Adhesion/Stickiness**3%
**Inflation/Deflation**2%
**Strength**2%
## **Common questions**
- **Is super mario birthday party supplies profitable to sell on Amazon United States?**
- The niche generates $1.1M/yr across 62 tracked products. 24 of 44 products launched in the last 360 days are still selling. 90-day search growth is +32.6%. Flapen's verdict: Launch it (70/100).
- **How competitive is the super mario birthday party supplies niche?**
- 41 brands and 58 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 56% of demand.
- **What do buyers complain about in super mario birthday party supplies?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Smell. The return rate is 0.8%.
- **When does demand for super mario birthday party supplies peak?**
- Demand peaks in Apr–May; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the super mario birthday party supplies niche?**
- Listings span $2.88–$35.96; the average listing price is $18.05 (sweet spot $15–$100). The average incumbent carries 190 reviews — the moat a new listing must climb.
## **Related niches in Home & Kitchen**
- 74 [**graduation centerpieces for tables 2023**](https://flapen.com/research/us/home-kitchen/graduation-centerpieces-for-tables-2023)$368K/yr+228.8%**Worth a look**- 74 [**artificial hanging flowers for outdoors**](https://flapen.com/research/us/home-kitchen/artificial-hanging-flowers-for-outdoors)$1.2M/yr+77.3%**Launch it**- 74 [**5th grade graduation decorations**](https://flapen.com/research/us/home-kitchen/5th-grade-graduation-decorations)$149K/yr+666.7%**Worth a look**- 74 [**green graduation decorations class of 2023**](https://flapen.com/research/us/home-kitchen/green-graduation-decorations-class-of-2023)$190K/yr+184.6%**Worth a look**- 74 [**flowers**](https://flapen.com/research/us/home-kitchen/flowers)$23.3M/yr+5.2%**Launch it**- 74 [**pool towel rack outdoor**](https://flapen.com/research/us/home-kitchen/pool-towel-rack-outdoor)$1.1M/yr+362.1%**Launch it**[**All Home & Kitchen niches **](https://flapen.com/research/us/home-kitchen)