---
title: "Sunflower Decor — $2.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/sunflower-decor"
last_updated: "2026-08-10T03:07:28.893Z"
locale: en
meta:
description: "Niche score 73/100 · $2.3M/yr market · 3.5M searches/yr · $17.93 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 73/100 · $2.3M/yr market · 3.5M searches/yr · $17.93 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Sunflower Decor — $2.3M/yr Amazon US Niche (2026) - Flapen"
---
# **sunflower decor**
**Launch it**
A $2.3M/yr market growing +22.9% this quarter with returns at 1.4% — clears our launch bar.
Market size 95Growth 52Conversion 45Competition 96Returns 87Price range 74Avg price 82Brand share 98Review moat 50Quality gap 28
**Brand share**
**Incredible****17%**
top-5 brand share — no brand owns this niche
**Competition**
**Incredible****16%**
top-5 click share — an open shelf
**Market size**
**Incredible****$2.3M**
$2.3M/yr · 3.5M searches
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$17.93**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$4.99–$119.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+22.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****1,530.35**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, sunflower decor is a $2.3M/yr Amazon United States market (3.5M searches/yr). The top 5 brands hold 17% of demand. Demand peaks in May. Verdict: Launch it — 73/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sunflower decor market data**
- **Units sold / yr**
- **100K–125K**
- avg 500–750/product
- **Revenue / yr**
- **$1.8M–$2.2M**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#2,021**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **93%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.
**Brands**
**136 **▼falling
**Sellers**
**726**
**Top-5 brand share**
**17%**
Top 20: 49%
**Top-5 click share**
**16%**
Top 20: 46%
**Open market**
**80%**
- AUSVKAI4% - Laelfe4% - NANAOUS3% - AMWGIMI3% - AmyHomie3% - Coferset3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +22.9% search growth over the last 90 days.
150K100KSpike '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/sunflower-decor/trend)
## **Top sunflower decor search terms**
- **sunflower decor**750K/yr+35.5%1.3% conv. - **sunflower gifts for women**867K/yr+4.1%2.0% conv. - **sunflower**620K/yr+11.7%1.3% conv. - **sunflowers**300K/yr+19.8%2.4% conv. - **sunflower gifts**322K/yr+27.6%1.7% conv. - **sunflowers artificial flowers**178K/yr+22.0%3.2% conv. - **sunflower decorations**100K/yr+33.2%1.7% conv. - **sunflower decorations for home**51K/yr+176.9%1.2% conv. - **sunflower gift**65K/yr+51.5%1.8% conv. - **girasoles**49K/yr-6.4%0.7% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/sunflower-decor/search-terms)
## **Top sunflower decor products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$23K2%$45K3%$68K4%$91K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Laelfe Artificial Sunflower Flowers Long Stem Silk Fake Large Sunflowers Decoration for Outdoor Home Wedding Baby Shower Birthday Party Single Bulk Yellow Decor 6PCS (Dark Center)**Laelfe**$13.54**4.6★3,039 rev](https://www.amazon.com/dp/B08CHM5XQH) [2**NANAOUS Sunflower Gifts for Women Guardian Angel Statue Angels Figurines Woman Holding Sunflowers Figurines for Thanksgiving Mothers Day or Birthday**NANAOUS**$17.54**4.8★524 rev](https://www.amazon.com/dp/B0DLKWYLQ5) [3**Sunflowers Flower Lamp Cordless Touch Table Lamp Birthday Gifts for Women**AMWGIMI**$27.59**4.5★1,798 rev](https://www.amazon.com/dp/B0CQ4Q7YDC) [4**AmyHomie Artificial Sunflowers for Outdoors - 2 Bunches Fake Sunflower Bouquets with 14 Large Blooms UV Resistant Silk Flowers for Home Wedding Fall Decor Garden Party Centerpieces 17.7 Inches**AmyHomie**$15.74**4.5★5,423 rev](https://www.amazon.com/dp/B01GJKDP3I) [5**Coferset 40pcs Fake Sunflower Heads with Stems Yellow**Coferset**$14.37**4.6★726 rev](https://www.amazon.com/dp/B09X9QPJSF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LEGO Sunflowers Building Toy for Kids Girls and Boys Ages 8+ - Artificial Sunflowers for Home Decor and Display - Birthday Gift Idea for Lovers of Plants & Flowers - 40524**LEGO**$14.92**12,424 rev8mo ago](https://www.amazon.com/dp/B0FNRXHL41) [**Tarsus Sunflower Gifts for Women Sunflower Bracelets Jewelry Teen Gifts**Tarsus**$16.25**177 rev10mo ago](https://www.amazon.com/dp/B0FQ5232JM) [**Christian Sunflower Gifts for Women Birthday Gifts For Women Religious Gifts for Sister Friend Daughter Sister Wife Daughter Coworker Teacher Sunflower Decor**Miarita**$13.51**254 rev1y ago](https://www.amazon.com/dp/B0F93FM2XK) [**10Pcs Sunshine Gift for Women - Unique Care Package with Sunflower Gifts Friendship Box of Sunshine for Mom Sister Wife Get Well Soon & Birthday Present Self Care Basket for Women Recovery**TFHESIRUUTFH**$25.64**234 rev1y ago](https://www.amazon.com/dp/B0F7Y6KGHW) [**Anforsun Sending Sunshine Sunflower Thinking of You Care Package Unique Gift Baskets for Women Best Friend Birthday and Get Well Soon**Anforsun**$38.93**550 rev1y ago](https://www.amazon.com/dp/B0DRW3HM8V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Paterr Christian Bag Women Bible Tote with Makeup Bag Church Religious Gift with Zipper Christmas(Yellow Sunflower)**Paterr**$9.99**4.7★**▲ 238%**](https://www.amazon.com/dp/B0DB8NGTXQ) [**AUSVKAI Canvas Tote Bag Aesthetic for Women Cute Sunflower Initial Trendy Monogram Personalized Initial Birthday Reusable Cloth Cotton Bags with Handle for Grocery College Shopping Beach**AUSVKAI**$7.65**4.7★**▲ 162%**](https://www.amazon.com/dp/B0D8NQYSVH) [**AUSVKAI Canvas Tote Bag Aesthetic for Women Cute Sunflower Initial Trendy Monogram Personalized Initial Birthday Reusable Cloth Cotton Bags with Handle for Grocery College Shopping Beach**AUSVKAI**$7.18**4.7★**▲ 153%**](https://www.amazon.com/dp/B0D8NCLJWL) [**Jeasona Womens Cute Sunflower Socks Sunflower Gifts Fun Funny Funky**Jeasona**$13.76**4.8★**▲ 129%**](https://www.amazon.com/dp/B09C8JWB11) [**TURNMEON 28Pcs Sunflowers Artificial Flowers for Outdoors Summer Decor**TURNMEON**$14.55**4.2★**▲ 124%**](https://www.amazon.com/dp/B0881CX4Y2)
**~~View all trending →~~**
## **What buyers say about sunflower decor**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**22%
*“Fun gift”*
**Quality-Overall**15%
*“Good quality & exactly as described,”*
**Color**8%
*“Colors are beautiful”*
**Brightness/Shine/Glow**6%
*“I love this light”*
**Value For Money**6%
*“Price was reasonable”*
**Advertised Vs Actual Product**5%
*“As described”*
**Size-Overall**5%
*“the Bee Gnomes are really good size”*
**Plant Growth**5%
*“Fast growing”*
**Design-Overall**3%
*“feature an elegant design”*
**Assembly/Installation**2%
*“Easy to install”*
### **What buyers complain about **
**Size-Overall**23%
*“SO BIG”*
**Plant Growth**10%
*“Did not grow”*
**Quality-Overall**10%
*“Inferior quality”*
**Advertised Vs Actual Product**8%
*“Looks can be deceiving”*
**Durability**7%
*“Falls apart easily”*
**Value For Money**5%
*“A waste of money”*
**Functionality-Overall**3%
*“Family member said it never worked”*
**Color**3%
*“Dull color”*
**Brightness/Shine/Glow**2%
*“not super bright”*
**Moist/Dry**2%
*“Arrived wilted”*
### **Top return reasons **
**Size-Overall**37%
**Advertised Vs Actual Product**12%
**Quality-Overall**9%
**Color**7%
**Value For Money**6%
**Material Quality**4%
**Defective Material/Parts**4%
**Functionality-Overall**3%
**Charging**2%
**Brightness/Shine/Glow**1%
## **Common questions**
- **Is sunflower decor profitable to sell on Amazon United States?**
- The niche generates $2.3M/yr across 150 tracked products. 9 of 21 products launched in the last 360 days are still selling. 90-day search growth is +22.9%. Flapen's verdict: Launch it (73/100).
- **How competitive is the sunflower decor niche?**
- 136 brands and 726 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 17% of demand.
- **What do buyers complain about in sunflower decor?**
- Top complaints mined from reviews: Size-Overall, Plant Growth, Quality-Overall. The return rate is 1.4%.
- **When does demand for sunflower decor peak?**
- Demand peaks in May; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the sunflower decor niche?**
- Listings span $4.99–$119.30; the average listing price is $17.93 (sweet spot $15–$100). The average incumbent carries 1,530 reviews — the moat a new listing must climb.
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