---
title: "Sundial — $79K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/sundial"
last_updated: "2026-08-10T06:32:49.477Z"
locale: en
meta:
description: "Niche score 53/100 · $79K/yr market · 177K searches/yr · $65.73 avg price. Weak search conversion (0.7%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $79K/yr market · 177K searches/yr · $65.73 avg price. Weak search conversion (0.7%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sundial — $79K/yr Amazon US Niche (2026) - Flapen"
---
# **sundial**
**Worth a look**
Shows a thin review moat (182 avg reviews), but weak search conversion (0.7%) keeps it on the watch list.
Market size 20Growth 58Conversion 9Competition 65Returns 67Price range 46Avg price 87Brand share 67Review moat 91Quality gap 60
**Review moat**
**Great****182.32**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$65.73**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+32.3%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$7.09–$193.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$79K**
$79K/yr · 177K searches
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, sundial is a $79K/yr Amazon United States market (177K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 53/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sundial market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$99K–$131K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#5,550**
- **Page quality**
- **0%**
- **Prime**
- **76%**
- **Sponsored**
- **82%**
- **Out of stock**
- **4.4%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**25 **▼falling
**Sellers**
**42**
**Top-5 brand share**
**65%**
Top 20: 96%
**Top-5 click share**
**46%**
Top 20: 83%
**Open market**
**30%**
- Whitehall Products21% - Rome14% - Esschert Design12% - Sungmor10% - UD8% - Whitehall6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +32.3% search growth over the last 90 days.
5K3KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/sundial/trend)
## **Top sundial search terms**
- **sundial**61K/yr+12.1%0.5% conv. - **sundials for the garden**33K/yr+54.7%0.7% conv. - **sun dial**29K/yr+40.5%0.5% conv. - **sun dials for outdoors**22K/yr+27.8%0.5% conv. - **sun dials for outdoors yard**6K/yr+32.8%0.7% conv. - **sundials**10K/yr+51.6%0.4% conv. - **garden sundial**7K/yr+63.7%0.6% conv. - **sun dials**4K/yr+50.4%0.7% conv. - **large outdoor sundial**3K/yr+46.1%0.3% conv. - **sundial clocks**3K/yr-17.0%0.0% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/sundial/search-terms)
## **Top sundial products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$6K12%$10K16%$13K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Whitehall Products Dragonfly Sundial French Bronze**Whitehall Products**$58.26**4.7★397 rev](https://www.amazon.com/dp/B000RNFT6A) [2**Esschert Design USA LS002 Round Slate Sundial**Esschert Design**$42.81**4.3★584 rev](https://www.amazon.com/dp/B000S5K3VI) [3**Verdigris Finished Cast Iron Dragonfly Sundial with Pedestal**UD**$49.33**4.0★234 rev](https://www.amazon.com/dp/B004TDAMHA) [4**Whitehall Products Sun and Moon Sundial French Bronze**Whitehall Products**$67.03**4.0★97 rev](https://www.amazon.com/dp/B005E5ITSQ) [5**Rome RM2308 Brass Sundial Grow Old With Me**Rome**$71.68**4.4★497 rev](https://www.amazon.com/dp/B00079PRVQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sungmor Vintage Cast Iron Armillary Sundial 14.3in Tall & Antique Brown**Sungmor**$54.44**3 rev7mo ago](https://www.amazon.com/dp/B0G8B1S4H3) [**Sungmor Cast Iron Dragonfly Sundial 10.4 Inch Diameter Vintage Brown**Sungmor**$78.53**2 rev7mo ago](https://www.amazon.com/dp/B0G7FJQSR3) [**3 Solid Brass Sundial Compass Handmade Functional Nautical Compass Antique Maritime Desk Decor**Handcrafted Trading Co.**$15.25**10 rev10mo ago](https://www.amazon.com/dp/B0FTFVYH6N) [**ALADEAN Brass & Copper Sundial Compass 3 SunClock - Handmade Rustic Sundial Vintage Bronze Copper Anniversary Inspirational Gifts**ALADEAN**$75.87**5 rev10mo ago](https://www.amazon.com/dp/B0FT11JBR4) [**World of Weather Sundial and Bird Bath**World of Weather**$45.18**2 rev1y ago](https://www.amazon.com/dp/B09JL2HJJH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**World of Weather Sundial and Bird Bath**World of Weather**$45.18**4.5★**▲ 160%**](https://www.amazon.com/dp/B09JL2HJJH) [**3 Solid Brass Sundial Compass Handmade Functional Nautical Compass Antique Maritime Desk Decor**Handcrafted Trading Co.**$15.25**4.8★**▲ 118%**](https://www.amazon.com/dp/B0FTFVYH6N) [**ALADEAN Brass & Copper Sundial Compass 3 SunClock - Handmade Rustic Sundial Vintage Bronze Copper Anniversary Inspirational Gifts**ALADEAN**$75.87**5.0★**▲ 97%**](https://www.amazon.com/dp/B0FT11JBR4) [**Rome 2520 Numbers Sundial Cast Iron with Verdigris Finish 10-Inch Diameter**Rome**$64.49**4.3★**▲ 76%**](https://www.amazon.com/dp/B0013EMN2K) [**Zeckos Dragonfly Sundial 21 Inch Cast Iron Outdoor Garden Decor Bronze**Zeckos**$86.84**3.6★**▲ 64%**](https://www.amazon.com/dp/B0D1KZ4WH5)
**~~View all trending →~~**
## **What buyers say about sundial**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“Quality and functional”*
**Design-Overall**9%
*“this is a nice decor item quality made”*
**Assembly/Installation**7%
*“It is not difficult to assemble nor is it highly adjustable for latitude”*
**Value For Money**7%
*“Good Buy”*
**Weight Light**5%
*“Lightweight”*
**Color**4%
*“Pretty”*
**Gifting Purpose**4%
*“Great gift”*
**Weight Heavy**3%
*“Heavy enough that heavy winds can't blow it off pedestals”*
**Size-Overall**3%
*“The size is nice”*
**Strength**3%
*“Very pretty, very sturdy”*
### **What buyers complain about **
**Size-Overall**14%
*“I deducted a star because the feather part of the arrow pointer is not big enough to catch the wind”*
**Instructions/User Manual/Troubleshooting**11%
*“no instructions”*
**Quality-Overall**7%
*“the whole thing looks cheap”*
**Weight Heavy**6%
*“And heavier than expected”*
**Mounting**4%
*“The sundial does not come with any means to mount on a pedestal or stand”*
**Engraving/Paint/Sublimation**3%
*“does not come personalized, nor engraved”*
**Design-Overall**3%
*“Much to my dismay it actually was pretty shotty craftsmanship”*
**Ease Of Use**3%
*“All pieces are tapped by clear adhesive plastic to a piece of cardboard so it's not easy to get out”*
**Advertised Vs Actual Product**3%
*“Not as splendid as photo”*
**Display-Overall**3%
*“The sun time line on the dial is barely visible”*
### **Top return reasons **
**Size-Overall**19%
**Defective Material/Parts**15%
**Advertised Vs Actual Product**11%
**Quality-Overall**10%
**Functionality-Overall**9%
**Color**5%
**Value For Money**4%
**Scratch Resistance**2%
**Mounting**2%
**Gifting Purpose**2%
## **Common questions**
- **Is sundial profitable to sell on Amazon United States?**
- The niche generates $79K/yr across 38 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +32.3%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the sundial niche?**
- 25 brands and 42 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in sundial?**
- Top complaints mined from reviews: Size-Overall, Instructions/User Manual/Troubleshooting, Quality-Overall. The return rate is 2.3%.
- **When does demand for sundial peak?**
- Demand peaks in May–Jun; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the sundial niche?**
- Listings span $7.09–$193.49; the average listing price is $65.73 (sweet spot $15–$100). The average incumbent carries 182 reviews — the moat a new listing must climb.
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