---
title: "Sunbeam on the Go Cordless Throw — $0/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/sunbeam-on-the-go-cordless-throw"
last_updated: "2026-08-09T21:05:14.761Z"
locale: en
meta:
description: "Niche score 26/100 · $0/yr market · 28K searches/yr · $67.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 26/100 · $0/yr market · 28K searches/yr · $67.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sunbeam on the Go Cordless Throw — $0/yr Amazon US Niche (2026) - Flapen"
---
# **sunbeam on the go cordless throw**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 0Conversion 0Competition 20Returns 15Price range 84Avg price 87Brand share 18Review moat 71Quality gap 78
**Avg price**
**Great****$67.04**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$51.05–$107.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****678.5**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Returns**
**Bad****7.9%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$0**
$0/yr · 28K searches
**Growth**
**Bad****-72.8%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, sunbeam on the go cordless throw is a $0/yr Amazon United States market (28K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Oct–Dec. Verdict: Skip it — 26/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sunbeam on the go cordless throw market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$7K–$17K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#315**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **26.1%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▲rising
**Sellers**
**11**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**4%**
- KFUBUO27% - Kintiwe Pro24% - PETREL19% - Bedsure19% - Beautyrest4% - Secluded Valley4% - Open — no brand owns it (1 brand, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 96 weeks — -72.8% search growth over the last 90 days.
15K10KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25 seasonSepDecMarNovMarMay
Peak months: Oct, Dec · busiest ÷ quietest = 70.8×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/sunbeam-on-the-go-cordless-throw/trend)
## **Top sunbeam on the go cordless throw search terms**
- **sunbeam on the go cordless throw**16K/yr-73.2%0.1% conv. - **sunbeam on the go cordless heated throw**4K/yr-66.6%0.0% conv. - **sunbeam cordless heated throw**5K/yr-87.8%0.0% conv. - **sunbeam cordless on-the-go electric heated throw blanket**224/yr-20.6%0.0% conv. - **sunbeam cordless throw**2K/yr-70.8%0.0% conv. - **sunbeam heated throw cordless**847/yr-75.5%0.0% conv. - **on the go cordless heated throw sunbeam**155/yr-100.0%0.0% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/sunbeam-on-the-go-cordless-throw/search-terms)
## **Top sunbeam on the go cordless throw products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$010%$015%$020%$0101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**12V Heated Blankets Battery Operated Cordless Heating Blanket Wearable Shawl Portable Electric Wrap Poncho Blanket Hoodie 15000mah Sherpa Heated Throw Blanket 3 Heat sets for Car Indoor Camping Picnic**PETREL**$88.93**4.3★84 rev](https://www.amazon.com/dp/B0FMYFY3LN) [2**KFUBUO Heated Electric Wearable Blanket Throw Battery Operated Portable USB Cordless Outdoor Hoodie Sweatshirt (Heated Blanket Gray)**KFUBUO**$53.22**4.3★381 rev](https://www.amazon.com/dp/B0DMVW3HCS) [3**Bedsure Portable Heated Wearable Blanket Hoodie - Faux Cashmere Electric Blanket with 20000mAh Battery Pack Cordless USB Heated Throw Winter Gifts for Women 4 Heat Levels & 4 Timers 22x43 Grey**Bedsure**$107.52**4.5★30 rev](https://www.amazon.com/dp/B0FDVXYYYP) [4**Kintiwe Pro Heated Blanket Throw Battery Operated Portable Wearable Heated Shawl Poncho Electric Heating Outdoor Camping Blanket for Traveling Picnics**Kintiwe Pro**$78.55**4.2★39 rev](https://www.amazon.com/dp/B0GS16QNSM) [5**Kintiwe Pro Heated Blanket Throw Battery Operated Portable Wearable Heated Shawl Poncho Electric Heating Outdoor Camping Blanket for Stadium Traveling Picnics**Kintiwe Pro**$68.96**4.2★39 rev](https://www.amazon.com/dp/B0FDF4M34P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MIMYTH Cordless Heated Blanket with Hood Rechargeable Wearable Heated Blanket Battery Powered with Strong Battery 9 Heating Zones 3 Levels Portable Heated Throw Blanket Camping(Wool Gray)**MIMYTH**$58.79**53 rev5mo ago](https://www.amazon.com/dp/B0GHP22DX1) [**Bedsure Portable Heated Wearable Blanket Hoodie - Faux Cashmere Electric Blanket with 20000mAh Battery Pack Cordless USB Heated Throw Winter Gifts for Women 4 Heat Levels & 4 Timers 22x43 Grey**Bedsure**$107.52**30 rev9mo ago](https://www.amazon.com/dp/B0FDVXYYYP) [**Cordless Heated Blanket with Hood USB Battery Powered Heated Wearable Blanket with 9 Heating Zones 20000 mAh Power Bank 3 Levels Portable Heated Throw Blanket Heated Shawl (Warm Cozy Gray)**Secluded Valley**$60.38**23 rev9mo ago](https://www.amazon.com/dp/B0FS284YHW) [**12V Heated Blankets Battery Operated Cordless Heating Blanket Wearable Shawl Portable Electric Wrap Poncho Blanket Hoodie 15000mah Sherpa Heated Throw Blanket 3 Heat sets for Car Indoor Camping Picnic**PETREL**$88.93**84 rev11mo ago](https://www.amazon.com/dp/B0FMYFY3LN) [**Kintiwe Pro Heated Blanket Throw Battery Operated Portable Wearable Heated Shawl Poncho Electric Heating Outdoor Camping Blanket for Traveling Picnics**Kintiwe Pro**$78.55**39 rev11mo ago](https://www.amazon.com/dp/B0GS16QNSM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kintiwe Pro Heated Blanket Throw Battery Operated Portable Wearable Heated Shawl Poncho Electric Heating Outdoor Camping Blanket for Traveling Picnics**Kintiwe Pro**$78.55**4.2★**▲ 258%**](https://www.amazon.com/dp/B0GS16QNSM) [**Cordless Heated Blanket with Hood USB Battery Powered Heated Wearable Blanket with 9 Heating Zones 20000 mAh Power Bank 3 Levels Portable Heated Throw Blanket Heated Shawl (Warm Cozy Gray)**Secluded Valley**$60.38**3.7★**▲ 258%**](https://www.amazon.com/dp/B0FS284YHW) [**MIMYTH Cordless Heated Blanket with Hood Rechargeable Wearable Heated Blanket Battery Powered with Strong Battery 9 Heating Zones 3 Levels Portable Heated Throw Blanket Camping(Wool Gray)**MIMYTH**$58.79**4.0★**▲ 258%**](https://www.amazon.com/dp/B0GHP22DX1) [**Bedsure Portable Heated Wearable Blanket Hoodie - Faux Cashmere Electric Blanket with 20000mAh Battery Pack Cordless USB Heated Throw Winter Gifts for Women 4 Heat Levels & 4 Timers 22x43 Grey**Bedsure**$107.52**4.5★**▲ 231%**](https://www.amazon.com/dp/B0FDVXYYYP) [**Kintiwe Pro Heated Blanket Throw Battery Operated Portable Wearable Heated Shawl Poncho Electric Heating Outdoor Camping Blanket for Stadium Traveling Picnics**Kintiwe Pro**$68.96**4.2★**▲ 215%**](https://www.amazon.com/dp/B0FDF4M34P)
**~~View all trending →~~**
## **What buyers say about sunbeam on the go cordless throw**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Warmth**35%
*“Keeps you warm”*
**Gifting Purpose**11%
*“Perfect gift, loves it”*
**Soft Feel**9%
*“Feels soft and comfortable”*
**Comfort-Overall**7%
*“It brings so much comfort wherever I go”*
**Heating**6%
*“Heats good”*
**Ease Of Use**4%
*“easy to use”*
**Size-Overall**3%
*“the perfect size”*
**Battery Life**3%
*“the battery works well for a good time”*
**Temperature Retention**2%
*“This literally has saved me from freezing at work”*
**Value For Money**2%
*“Its a win win for a very competitive price when looking at other heated blankets on the market”*
### **What buyers complain about **
**Heating**26%
*“Does not heat up”*
**Functionality-Overall**13%
*“Did not work”*
**Advertised Vs Actual Product**7%
*“Deceptive marketing, dont buy”*
**Durability**7%
*“Didnt last six months”*
**Weight Heavy**6%
*“While plush, it is heavy. with the power pack in it”*
**Warmth**6%
*“It was slightly warm”*
**Value For Money**5%
*“Not worth the money”*
**Size-Overall**4%
*“Too small”*
**Charging**3%
*“Battery gets VERY HOT when charging”*
**Quality-Overall**3%
*“Cheaply made”*
### **Top return reasons **
**Heating**32%
**Size-Overall**17%
**Warmth**12%
**Advertised Vs Actual Product**7%
**Weight Heavy**5%
**Functionality-Overall**4%
**Charging**3%
**Value For Money**3%
**Material Quality**3%
**Defective Material/Parts**3%
## **Common questions**
- **Is sunbeam on the go cordless throw profitable to sell on Amazon United States?**
- The niche generates $0/yr across 10 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -72.8%. Flapen's verdict: Skip it (26/100).
- **How competitive is the sunbeam on the go cordless throw niche?**
- 7 brands and 11 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in sunbeam on the go cordless throw?**
- Top complaints mined from reviews: Heating, Functionality-Overall, Advertised Vs Actual Product. The return rate is 7.9% — above our launch gate.
- **When does demand for sunbeam on the go cordless throw peak?**
- Demand peaks in Oct–Dec; the busiest month runs 70.8× the quietest.
- **What does it cost to enter the sunbeam on the go cordless throw niche?**
- Listings span $51.05–$107.52; the average listing price is $67.04 (sweet spot $15–$100). The average incumbent carries 679 reviews — the moat a new listing must climb.
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