---
title: "Sun Plates — $182K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/sun-plates"
last_updated: "2026-08-10T09:53:25.667Z"
locale: en
meta:
description: "Niche score 49/100 · $182K/yr market · 406K searches/yr · $14.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $182K/yr market · 406K searches/yr · $14.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sun Plates — $182K/yr Amazon US Niche (2026) - Flapen"
---
# **sun plates**
**Skip it**
Brand-locked demand (top 5 brands take 92% of clicks) — this niche doesn't clear our bar today.
Market size 37Growth 33Conversion 38Competition 96Returns 36Price range 82Avg price 75Brand share 20Review moat 90Quality gap 28
**Competition**
**Incredible****17%**
top-5 click share — an open shelf
**Review moat**
**Great****195.07**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$5.90–$62.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$14.97**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$182K**
$182K/yr · 406K searches
**Returns**
**Okay****4.1%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+6.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, sun plates is a $182K/yr Amazon United States market (406K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 49/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sun plates market data**
- **Units sold / yr**
- **10K–13K**
- avg 0–100/product
- **Revenue / yr**
- **$150K–$187K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#1,083**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **88%**
- **Out of stock**
- **6.8%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.
**Brands**
**21 **▼falling
**Sellers**
**27**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**17%**
Top 20: 43%
**Open market**
**7%**
- Meri Meri87% - Eeatour1% - Tenceur1% - Lingqiang1% - INFEI1% - Vrukiaa1% - Open — no brand owns it (15 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +6.2% search growth over the last 90 days.
10K6KSpike '24Black Friday '24Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/sun-plates/trend)
## **Top sun plates search terms**
- **meri meri**183K/yr+4.3%1.2% conv. - **meri meri birthday**96K/yr+4.4%1.9% conv. - **meri meri plates**52K/yr+5.1%1.9% conv. - **meri meri napkins**26K/yr-1.3%2.8% conv. - **striped napkins**16K/yr+49.4%0.8% conv. - **striped cloth napkins**8K/yr+6.4%0.4% conv. - **striped paper napkins**6K/yr+11.9%0.9% conv. - **meri meri party**5K/yr+29.3%0.9% conv. - **meri meri paper plates**5K/yr+13.5%1.7% conv. - **merimeri**4K/yr+2.6%0.7% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/sun-plates/search-terms)
## **Top sun plates products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$4K4%$7K6%$11K8%$15K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Meri Meri Pastel Striped Paper Plates Pack of 8 Disposable Plates with Wavy Edges in Fun Bright Colors and 2 Sizes (Side & Dinner) Versatile for All Your Events**Meri Meri**$11.21**4.8★22 rev](https://www.amazon.com/dp/B0DTK9DNVK) [2**Meri Meri Colourful Pattern Napkins (Pack of 16) Disposable Paper Napkis Thick & Sturdy 3-Ply Paper**Meri Meri**$7.27**4.7★37 rev](https://www.amazon.com/dp/B0BZMS5Z5G) [3**Meri Meri Animal Friends Paper Plates (Pack of 8) Disposable Party Plates for Baby Showers Kids Birthday Parties Scalloped Pastels Shiny Gold Foil Details**Meri Meri**$9.06**4.3★14 rev](https://www.amazon.com/dp/B0FH7KB46S) [4**Meri Meri Fun Icons Giant Party Banner (Pack of 1) 11 Party Decorations (15 Including Excess Cord) Meri Meri Party Decorations**Meri Meri**$35.65**4.6★28 rev](https://www.amazon.com/dp/B0BZMR5XL1) [5**Meri Meri Happy Birthday Napkins (Pack of 16) Disposable Paper Napkins for Birthday Party Kids & Adults**Meri Meri**$8.36**4.8★52 rev](https://www.amazon.com/dp/B0CST26FC9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Meri Meri Animal Friends Paper Plates (Pack of 8) Disposable Party Plates for Baby Showers Kids Birthday Parties Scalloped Pastels Shiny Gold Foil Details**Meri Meri**$9.06**14 rev1y ago](https://www.amazon.com/dp/B0FH7KB46S) [**Meri Meri Mini Matchbox Happy Birthday Banner (Pack of 2) Reusable Party Decorations 5 Birthday Party Banner with Excess Cord**Meri Meri**$12.85**8 rev1y ago](https://www.amazon.com/dp/B0F4Y22DS4) [**Meri Meri Birthday Party Hats Pack of 8 Bright and Colorful Cone Birthday Hats for Kids & Adults Cone Party Hats**Meri Meri**$22.62**6 rev1y ago](https://www.amazon.com/dp/B0D6C29G3P) [**Meri Meri Pastel Striped Paper Plates Pack of 8 Disposable Plates with Wavy Edges in Fun Bright Colors and 2 Sizes (Side & Dinner) Versatile for All Your Events**Meri Meri**$11.21**22 rev1y ago](https://www.amazon.com/dp/B0DTK9DNVK) [**Meri Meri Floral Paper Plates Pack of 8 Floral Disposable Plates for Party Scalloped Edge Available in 2 Sizes (Side & Dinner)**Meri Meri**$11.11**101 rev1y ago](https://www.amazon.com/dp/B0DTKBJMRB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Meri Meri Compostable Party Plates Pack of 8 Plates for Parties and Occasions Single Use Compostable/Disposable**Meri Meri**$13.84**4.7★**▲ 208%**](https://www.amazon.com/dp/B07MF7H83B) [**Meri Meri Paper Party Plates Pack of 8 Octagonal Disposable Plates in a Range of Fun Bright Colors and 2 Sizes (Side & Dinner) Versatile for All Your Events**Meri Meri**$8.67**4.1★**▲ 122%**](https://www.amazon.com/dp/B0CST9C6W1) [**Iridescent Shining Star Hanging Garland Iridescent Hanging Sparkling Star Streamer Glitter Bunting Banner Twinkle Backdrop for Wedding Baby Shower Birthday Christmas Decorations 40 Feet**Eeatour**$7.87**4.7★**▲ 109%**](https://www.amazon.com/dp/B0D17PZZXS) [**Meri Meri Ditsy Floral Paper Plates Pack of 12 Floral Disposable Plates for Party In Bright Springtime Colors with Wavy Edge Available in 2 Sizes (Side & Dinner)**Meri Meri**$11.12**4.4★**▲ 60%**](https://www.amazon.com/dp/B09RQXZHMJ) [**Meri Meri Pastel Striped Paper Plates Pack of 8 Disposable Plates with Wavy Edges in Fun Bright Colors and 2 Sizes (Side & Dinner) Versatile for All Your Events**Meri Meri**$11.21**4.8★**▲ 50%**](https://www.amazon.com/dp/B0DTK9DNVK)
**~~View all trending →~~**
## **What buyers say about sun plates**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Great quality, vibrant colors, and everyone thought they were cute”*
**Color**17%
*“Colors are cute”*
**Design-Overall**7%
*“the design is great”*
**Advertised Vs Actual Product**6%
*“Just what I needed”*
**Size-Overall**5%
*“The size is convenient for guests, making them both decorative and functional”*
**Value For Money**5%
*“Worth it”*
**Strength**5%
*“did not feel flimsy”*
**Durability**4%
*“These plates were very durable”*
**Brightness/Shine/Glow**3%
*“bringing a bright”*
**Assembly/Installation**3%
*“Easy to assemble”*
### **What buyers complain about **
**Inflation/Deflation**13%
*“the balloon was difficult to blow up”*
**Quality-Overall**13%
*“Low quality”*
**Value For Money**9%
*“Not worth the price”*
**Size-Overall**9%
*“Wick was very short”*
**Color**7%
*“Color is more green”*
**Thickness**5%
*“Not thick”*
**Ease Of Use**4%
*“Couldnt even use it because I opened it”*
**Smell**4%
*“Fortunately, a single napkin doesnt carry the scent as strongly, so Im hoping guests wont notice”*
**Strength**3%
*“Not very sturdy”*
**Functionality-Overall**3%
*“Does not work at all”*
### **Top return reasons **
**Color**33%
**Size-Overall**25%
**Value For Money**11%
**Advertised Vs Actual Product**5%
**Material Quality**5%
**Quality-Overall**4%
**Inflation/Deflation**3%
**Thin**3%
**Strength**1%
**Product Condition**1%
## **Common questions**
- **Is sun plates profitable to sell on Amazon United States?**
- The niche generates $182K/yr across 136 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is +6.2%. Flapen's verdict: Skip it (49/100).
- **How competitive is the sun plates niche?**
- 21 brands and 27 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in sun plates?**
- Top complaints mined from reviews: Inflation/Deflation, Quality-Overall, Value For Money. The return rate is 4.1%.
- **When does demand for sun plates peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the sun plates niche?**
- Listings span $5.90–$62.35; the average listing price is $14.97 (sweet spot $15–$100). The average incumbent carries 195 reviews — the moat a new listing must climb.
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