---
title: "Trend — summer wax melts - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/summer-wax-melts/trend"
last_updated: "2026-08-06T03:25:08.151Z"
locale: en
meta:
  description: "Niche score 56/100 · $103K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
  "og:description": "Niche score 56/100 · $103K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
  "og:title": "Trend — summer wax melts - Flapen"
---

# **summer wax melts**

**Worth a look**

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 25Growth 18Conversion 49Competition 88Returns 97Price range 57Avg price 57Brand share 34Review moat 64Quality gap 93

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.0★**

avg incumbent rating — lower means beatable quality

**Competition**

**Great****27%**

top-5 click share — an open shelf

**Review moat**

**Good****929.94**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****$12.89**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$5.94–$26.99**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****3.9%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****85%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$103K**

$103K/yr · 204K searches

**Growth**

**Bad****-13.2%**

90-day search growth — must beat 0% to launch

## Trend