---
title: "Summer Candles — $126K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/summer-candles"
last_updated: "2026-08-09T21:01:59.262Z"
locale: en
meta:
description: "Niche score 44/100 · $126K/yr market · 151K searches/yr · $17.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $126K/yr market · 151K searches/yr · $17.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Summer Candles — $126K/yr Amazon US Niche (2026) - Flapen"
---
# **summer candles**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 29Growth 22Conversion 58Competition 32Returns 97Price range 58Avg price 80Brand share 4Review moat 51Quality gap 60
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$17.03**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.9%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$4.25–$29.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,458.78**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$126K**
$126K/yr · 151K searches
**Growth**
**Bad****-5.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, summer candles is a $126K/yr Amazon United States market (151K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **summer candles market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **$170K–$213K**
- units × avg price
- **Conversion rate**
- **4.9%**
- **Avg BSR**
- **#443**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **56%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**67**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**0%**
- Yankee Candle86% - GUTE4% - something different4% - The Candle Daddy3% - GoMelley2% - Zellinni2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.8% search growth over the last 90 days.
7K5KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/summer-candles/trend)
## **Top summer candles search terms**
- **yankee candle midsummers night**27K/yr-10.2%9.6% conv. - **midsummers night yankee candle**28K/yr-12.6%10.2% conv. - **gothic candles**25K/yr+6.5%0.5% conv. - **gothic candle**12K/yr-8.8%0.6% conv. - **goth candles**11K/yr+11.8%0.5% conv. - **goth candle**10K/yr-26.4%0.6% conv. - **yankee candles midsummers night**9K/yr+10.6%10.2% conv. - **midnight summer yankee candle**6K/yr-9.4%10.9% conv. - **horror candle**6K/yr-6.9%0.7% conv. - **yankee candle midsummers night car**4K/yr+4.3%10.7% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/summer-candles/search-terms)
## **Top summer candles products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$13K20%$25K30%$38K40%$50K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yankee Candle Mid Summers Night Scented Candle 22oz Large Jar with up to 150 Hour Burn Giftable**Yankee Candle**$16.36**4.6★1,897 rev](https://www.amazon.com/dp/B0F3DQSZKT) [2**Yankee Candle Large Tumbler Scented Candle with up to 80 Hour Burn Time Premium Plant Wax Blend for Consistent Burn 20 oz Tumbler Candle with Room Filling Fragrance Midsummers Night**Yankee Candle**$18.50**4.5★859 rev](https://www.amazon.com/dp/B08V149H9L) [3**Yankee Candle Mid Summers Night Scented Candle 14.5oz 3-Wick Candle Jar with up to 40 Hours Burn Time Giftable**Yankee Candle**$15.48**4.5★859 rev](https://www.amazon.com/dp/B0F3DM83WK) [4**Yankee Candle Classic Paper Car Jar Air Freshener Hanging Car Freshener Long Lasting Car Fragrance Midsummers Night (Pack of 6)**Yankee Candle**$16.95**4.3★7,125 rev](https://www.amazon.com/dp/B01FQ7P1SM) [5**Yankee Candle Smart Scent Vent Clip Car Air Freshener Odor Neutralizing Car Fragrance Midsummers Night (Pack of 1)**Yankee Candle**$4.25**4.3★1,823 rev](https://www.amazon.com/dp/B00JJXT1MC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GoMelley Funny Spooky Gifts for Women Witchy Halloween Decorations Candle**GoMelley**$13.06**6 rev10mo ago](https://www.amazon.com/dp/B0FR1MVGQ6) [**Yankee Candle Mid Summers Night Scented Candle 22oz Large Jar with up to 150 Hour Burn Giftable**Yankee Candle**$16.36**1,897 rev1y ago](https://www.amazon.com/dp/B0F3DQSZKT) [**Yankee Candle Mid Summers Night Scented Candle 14.5oz 3-Wick Candle Jar with up to 40 Hours Burn Time Giftable**Yankee Candle**$15.48**859 rev1y ago](https://www.amazon.com/dp/B0F3DM83WK) [**Yankee Candle Car Jar Ultimate Air Freshener Hanging Car Freshener Long Lasting Car Fragrance (Midsummers Night)**Yankee Candle**$20.81**161 rev2y ago](https://www.amazon.com/dp/B0CWPRD56G) [**Unlucky #13 - Black Bouquet Scented Horror Movie Candle - Halloween 6 Oz Jar Candle - 40 Hour Burn Time**The Candle Daddy**$12.25**54 rev3y ago](https://www.amazon.com/dp/B0CCZ2HXQK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Yankee Candle Large Tumbler Scented Candle with up to 80 Hour Burn Time Premium Plant Wax Blend for Consistent Burn 20 oz Tumbler Candle with Room Filling Fragrance Midsummers Night**Yankee Candle**$18.50**4.5★**▲ 125%**](https://www.amazon.com/dp/B08V149H9L) [**GoMelley Funny Spooky Gifts for Women Witchy Halloween Decorations Candle**GoMelley**$13.06**4.7★**▲ 69%**](https://www.amazon.com/dp/B0FR1MVGQ6) [**Zellinni Spine Candle for Halloween Decor - Premium Unscented Soy Candle w/Cotton Wick for Clean Burn - Goth Room Decor Vertebra Candles for Parties Home Rituals Halloween Decorations Indoor - Black**Zellinni**$13.24**4.7★**▲ 54%**](https://www.amazon.com/dp/B0B7GQ6K7X) [**Yankee Candle Paper Car Jar Midsummer Night (Pack of 3)**Yankee Candle**$8.87**3.8★**▲ 41%**](https://www.amazon.com/dp/B01EZA4YMK) [**Yankee Candle Whole Home Air Freshener Long Lasting Odor Eliminating Fragrance for Home Continuous Room Freshener Midsummers Night (Pack of 4)**Yankee Candle**$27.22**3.9★**▲ 32%**](https://www.amazon.com/dp/B0CBVDKV23)
**~~View all trending →~~**
## **What buyers say about summer candles**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**70%
*“Beautiful fragrance”*
**Value For Money**5%
*“Good Deal”*
**Quality-Overall**4%
*“Performance and perfume is in line quality with Yankee”*
**Gifting Purpose**3%
*“who this is the best gift for”*
**Durability**3%
*“The durability is fine once you have it set in the plug-in part”*
**Brightness/Shine/Glow**3%
*“Great sent, easy to light”*
**Strength**2%
*“its very strong”*
**Advertised Vs Actual Product**2%
*“Exactly as Described”*
**Size-Overall**1%
*“Nice size too”*
**Warmth**1%
*“Though slightly masculine, this candle feels HOMEY and warm and exudes comfort”*
### **What buyers complain about **
**Smell**56%
*“Not a powerful fragrance”*
**Value For Money**12%
*“the price went up”*
**Durability**5%
*“Broke automatically when I put on car vent”*
**Quality-Overall**3%
*“the candle quality - not so much”*
**Strength**3%
*“Not very strong”*
**Advertised Vs Actual Product**2%
*“Misleading description”*
**Functionality-Overall**1%
*“Doesnt Work”*
**Defective Material/Parts**1%
*“the one broken”*
**Product Condition**1%
*“Looks like its been used”*
**Leak-Proof**1%
*“Leaking product”*
### **Top return reasons **
**Smell**70%
**Advertised Vs Actual Product**10%
**Size-Overall**7%
**Value For Money**3%
**Defective Material/Parts**1%
**Leak-Proof**1%
**Material Quality**1%
**Product Condition**1%
**Strength**1%
**Quality-Overall**1%
## **Common questions**
- **Is summer candles profitable to sell on Amazon United States?**
- The niche generates $126K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.8%. Flapen's verdict: Skip it (44/100).
- **How competitive is the summer candles niche?**
- 6 brands and 67 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in summer candles?**
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.6%.
- **When does demand for summer candles peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the summer candles niche?**
- Listings span $4.25–$29.78; the average listing price is $17.03 (sweet spot $15–$100). The average incumbent carries 1,459 reviews — the moat a new listing must climb.
## **Related niches in Home & Kitchen**
- 74 [**graduation centerpieces for tables 2023**](https://flapen.com/research/us/home-kitchen/graduation-centerpieces-for-tables-2023)$368K/yr+228.8%**Worth a look**- 74 [**artificial hanging flowers for outdoors**](https://flapen.com/research/us/home-kitchen/artificial-hanging-flowers-for-outdoors)$1.2M/yr+77.3%**Launch it**- 74 [**5th grade graduation decorations**](https://flapen.com/research/us/home-kitchen/5th-grade-graduation-decorations)$149K/yr+666.7%**Worth a look**- 75 [**4th of july party supplies**](https://flapen.com/research/us/home-kitchen/4th-of-july-party-supplies)$240K/yr>1,000%**Worth a look**- 75 [**desk goose**](https://flapen.com/research/us/home-kitchen/desk-goose)$2.2M/yr+40.7%**Launch it**- 75 [**fall candles**](https://flapen.com/research/us/home-kitchen/fall-candles)$620K/yr+155.9%**Worth a look**[**All Home & Kitchen niches **](https://flapen.com/research/us/home-kitchen)