---
title: "Sugar Cookie Candle — $146K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/sugar-cookie-candle"
last_updated: "2026-08-10T00:29:02.996Z"
locale: en
meta:
description: "Niche score 38/100 · $146K/yr market · 151K searches/yr · $18.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $146K/yr market · 151K searches/yr · $18.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sugar Cookie Candle — $146K/yr Amazon US Niche (2026) - Flapen"
---
# **sugar cookie candle**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 32Growth 17Conversion 60Competition 10Returns 97Price range 79Avg price 84Brand share 0Review moat 43Quality gap 33
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$18.74**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.65–$35.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,225.5**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$146K**
$146K/yr · 151K searches
**Growth**
**Bad****-16.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****88%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, sugar cookie candle is a $146K/yr Amazon United States market (151K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sugar cookie candle market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **$281K–$375K**
- units × avg price
- **Conversion rate**
- **5.2%**
- **Avg BSR**
- **#521**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **15.0%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**41**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**88%**
Top 20: 100%
**Open market**
**0%**
- Yankee Candle81% - Molensun11% - Dianne's Custom Candles3% - WoodWick(ウッドウィック)3% - Sweet Water Decor3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.6% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 15.1×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/sugar-cookie-candle/trend)
## **Top sugar cookie candle search terms**
- **vanilla cupcake candle**13K/yr-2.4%7.9% conv. - **sugar cookie candle**30K/yr-22.1%3.0% conv. - **yankee candle vanilla cupcake**12K/yr-12.7%8.1% conv. - **cookie candle**14K/yr-15.1%2.7% conv. - **yankee candle christmas cookie**24K/yr-16.4%9.3% conv. - **christmas cookie candle**20K/yr-16.4%9.4% conv. - **vanilla cupcake yankee candle**4K/yr-33.0%6.1% conv. - **yankee candles vanilla cupcake**5K/yr-37.6%10.0% conv. - **cookie scented candles**4K/yr-17.2%2.0% conv. - **christmas cookie yankee candle**7K/yr-11.7%4.0% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/sugar-cookie-candle/search-terms)
## **Top sugar cookie candle products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$15K20%$29K30%$44K40%$59K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yankee Candle Vanilla Cupcake Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays**Yankee Candle**$15.71**4.6★979 rev](https://www.amazon.com/dp/B0F3DPKTVT) [2**Yankee Candle Christmas Cookie Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable**Yankee Candle**$15.33**4.7★1,244 rev](https://www.amazon.com/dp/B0F3DQZ193) [3**Yankee Candle Vanilla Cupcake Scented Candle 14.5oz 3-Wick Candle Jar with up to 40 Hours Burn Time Giftable**Yankee Candle**$17.30**4.6★332 rev](https://www.amazon.com/dp/B0F3DPXNPP) [4**Molensun Vanilla Cupcake Scented Candle Aromatherapy Jar Candles 7 oz Long Lasting Candles Soy Wax Candle Gift for Women**Molensun**$9.65**4.5★190 rev](https://www.amazon.com/dp/B0D8VP2Y1X) [5**Yankee Candle Christmas Cookie Scented Candle 14.5oz 3-Wick Candle Jar with up to 40 Hours Burn Time**Yankee Candle**$26.49**4.4★60 rev](https://www.amazon.com/dp/B0FM1LZR65)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yankee Candle Christmas Cookie Scented Candle 14.5oz 3-Wick Candle Jar with up to 40 Hours Burn Time**Yankee Candle**$26.49**60 rev11mo ago](https://www.amazon.com/dp/B0FM1LZR65) [**Yankee Candle Vanilla Cupcake Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays**Yankee Candle**$15.71**979 rev1y ago](https://www.amazon.com/dp/B0F3DPKTVT) [**Yankee Candle Christmas Cookie Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable**Yankee Candle**$15.33**1,244 rev1y ago](https://www.amazon.com/dp/B0F3DQZ193) [**Yankee Candle French Vanilla Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable**Yankee Candle**$17.73**470 rev1y ago](https://www.amazon.com/dp/B0F3F2XGCX) [**Yankee Candle Vanilla Cupcake Scented Candle 14.5oz 3-Wick Candle Jar with up to 40 Hours Burn Time Giftable**Yankee Candle**$17.30**332 rev1y ago](https://www.amazon.com/dp/B0F3DPXNPP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Molensun Vanilla Cupcake Scented Candle Aromatherapy Jar Candles 7 oz Long Lasting Candles Soy Wax Candle Gift for Women**Molensun**$9.65**4.5★**▲ 141%**](https://www.amazon.com/dp/B0D8VP2Y1X) [**Almond Sugar Cookie Odor Eliminating Highly Fragranced Candle - Eliminates 95% of Pet Smoke Food and Other Smells Quickly - Up to 80 Hour Burn time - 12 Ounce Premium Soy Blend**Dianne's Custom Candles**$14.70**4.4★**▲ 98%**](https://www.amazon.com/dp/B0C9KJ7VTK) [**Yankee Candle Vanilla Cupcake Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays**Yankee Candle**$15.71**4.6★**▲ 61%**](https://www.amazon.com/dp/B0F3DPKTVT) [**Yankee Candle Vanilla Cupcake Scented Candle 14.5oz 3-Wick Candle Jar with up to 40 Hours Burn Time Giftable**Yankee Candle**$17.30**4.6★**▲ 41%**](https://www.amazon.com/dp/B0F3DPXNPP) [**WoodWick Caf Sweets Trilogy Holiday Candle Gifts for Women and Men 9.7 oz Medium Hourglass Trilogy Candle with Crackling Wick**WoodWick(ウッドウィック)**$16.27**4.7★**▲ 27%**](https://www.amazon.com/dp/B003B6BQOY)
**~~View all trending →~~**
## **What buyers say about sugar cookie candle**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**66%
*“It doesnt smell bad”*
**Value For Money**7%
*“Worth Every Penny”*
**Quality-Overall**7%
*“Great Candles”*
**Brightness/Shine/Glow**5%
*“Easy to light”*
**Gifting Purpose**4%
*“It was a great Christmas gift”*
**Durability**3%
*“Very Durable”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Strength**1%
*“Strong”*
**Size-Overall**1%
*“Perfect size to fit under the lamp”*
**Warmth**0%
*“The best for candle warmer”*
### **What buyers complain about **
**Smell**64%
*“Very artificial smelling”*
**Flammable**5%
*“burns weird”*
**Strength**4%
*“Not strong”*
**Durability**4%
*“Only burned for 2 hours”*
**Value For Money**3%
*“Bad value for money”*
**Quality-Overall**3%
*“Yankee candles have really declined in quality”*
**Heating**1%
*“the wicks never burn correctly”*
**Gifting Purpose**1%
*“But I'm not gifting my Yankee Candles”*
**Size-Overall**1%
*“The candle was large as expected”*
**Weight Heavy**1%
*“Very heavy & big”*
### **Top return reasons **
**Smell**75%
**Advertised Vs Actual Product**6%
**Size-Overall**6%
**Value For Money**4%
**Product Condition**2%
**Functionality-Overall**1%
**Defective Material/Parts**1%
**Color Fading/Discoloration**1%
**Strength**1%
**Color**1%
## **Common questions**
- **Is sugar cookie candle profitable to sell on Amazon United States?**
- The niche generates $146K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.6%. Flapen's verdict: Skip it (38/100).
- **How competitive is the sugar cookie candle niche?**
- 5 brands and 41 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in sugar cookie candle?**
- Top complaints mined from reviews: Smell, Flammable, Strength. The return rate is 0.7%.
- **When does demand for sugar cookie candle peak?**
- Demand peaks in Nov–Dec; the busiest month runs 15.1× the quietest.
- **What does it cost to enter the sugar cookie candle niche?**
- Listings span $9.65–$35.94; the average listing price is $18.74 (sweet spot $15–$100). The average incumbent carries 2,226 reviews — the moat a new listing must climb.
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