---
title: "Search terms — stray kids - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/stray-kids/search-terms"
last_updated: "2026-08-06T17:18:39.366Z"
locale: en
meta:
  description: "Niche score 65/100 · $1.9M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
  "og:description": "Niche score 65/100 · $1.9M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
  "og:title": "Search terms — stray kids - Flapen"
---

# **stray kids**

**Worth a look**

Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 94Growth 11Conversion 14Competition 88Returns 96Price range 87Avg price 95Brand share 90Review moat 87Quality gap 24

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$25.81**

avg listing price — sweet spot $15–$100

**Market size**

**Great****$1.9M**

$1.9M/yr · 6.9M searches

**Brand share**

**Great****45%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****27%**

top-5 click share — an open shelf

**Review moat**

**Great****263.77**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****$6.02–$90.60**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.1%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-29.0%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms