---
title: "Strawberry Shortcake Birthday — $130K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/strawberry-shortcake-birthday"
last_updated: "2026-08-10T02:01:08.987Z"
locale: en
meta:
description: "Niche score 55/100 · $130K/yr market · 331K searches/yr · $20.24 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $130K/yr market · 331K searches/yr · $20.24 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Strawberry Shortcake Birthday — $130K/yr Amazon US Niche (2026) - Flapen"
---
# **strawberry shortcake birthday**
**Worth a look**
Shows no brand lock-in (top 5 brands take 34% of clicks), but strong incumbent ratings (4.7★) keeps it on the watch list.
Market size 29Growth 30Conversion 24Competition 89Returns 61Price range 86Avg price 88Brand share 96Review moat 84Quality gap 21
**Brand share**
**Incredible****34%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****26%**
top-5 click share — an open shelf
**Avg price**
**Great****$20.24**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.90–$89.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****322.09**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+4.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$130K**
$130K/yr · 331K searches
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, strawberry shortcake birthday is a $130K/yr Amazon United States market (331K searches/yr). The top 5 brands hold 34% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **strawberry shortcake birthday market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **$101K–$121K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#2,005**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **6.0%**
- **Avg brand age**
- **20 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
**Brands**
**61 **▼falling
**Sellers**
**68**
**Top-5 brand share**
**34%**
Top 20: 70%
**Top-5 click share**
**26%**
Top 20: 58%
**Open market**
**62%**
- Kriyokiaa8% - TITKKOP8% - Treasures Gifted8% - LINHAXM5% - Conelist5% - ZHUOWEISM4%
## **Demand**
Weekly Amazon search volume, last 12 weeks — +4.1% search growth over the last 90 days.
7K5KMay '26May '26May '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/home-kitchen/strawberry-shortcake-birthday/trend)
## **Top strawberry shortcake birthday search terms**
- **strawberry shortcake birthday**50K/yr-8.2%0.7% conv. - **strawberry shortcake backdrop**43K/yr-4.1%0.8% conv. - **berry 1st birthday decorations**31K/yr-4.7%1.7% conv. - **my berry first birthday decorations**23K/yr+3.3%1.8% conv. - **strawberry 1st birthday decorations**20K/yr+18.0%1.4% conv. - **rosita fresita decoracion para cumpleaos**12K/yr+51.3%0.3% conv. - **berry sweet one birthday party decorations**17K/yr+10.6%1.3% conv. - **berry 1st birthday**15K/yr+17.2%1.4% conv. - **decoracion de rosita fresita**19K/yr-24.3%0.4% conv. - **strawberry short cake party decorations**13K/yr+7.6%0.7% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/strawberry-shortcake-birthday/search-terms)
## **Top strawberry shortcake birthday products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$3K4%$5K6%$8K8%$10K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TITKKOP Baby Girl 1st Birthday Clothes One Year Old Tulle Romper Sleeveless Bodysuit Cake Smash Outfits(Pink4 9-12M)**TITKKOP**$12.01**4.8★2,461 rev](https://www.amazon.com/dp/B0CZ7684P5) [2**Kriyokiaa Berry First Birthday Decor Strawberry 1st Birthday Decorations for Girls with Balloon Arch Highchair Banner Strawberry Theme Backdrop Photo Banner Cake Topper**Kriyokiaa**$32.56**4.8★770 rev](https://www.amazon.com/dp/B0D872D68S) [3**Conelist Strawberry 1 Candle for First Birthday Pink Number 1 Candle Berry One Glitter Cake Topper for Strawberry 1st Birthday Party Supplies Anniversary Decorations**Conelist**$6.81**4.7★1,060 rev](https://www.amazon.com/dp/B0D2Y1K44R) [4**Anagram Birthday Party Supplies Strawberry Girl Shortcake Jumbo Shape Balloon Bouquet Decorations**Anagram**$17.24**4.5★61 rev](https://www.amazon.com/dp/B0FQVGB3VX) [5**Treasures Gifted Officially Licensed Strawberry Shortcake Backdrop - 4.3ft Tall x 6ft Wide Banner - Strawberry Shortcake Decorations - Birthday Party Supplies - Baby Shower Decorations**Treasures Gifted**$26.62**4.5★20 rev](https://www.amazon.com/dp/B0DVHX66WB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Berry First Birthday Decor Strawberry 1st Birthday Decorations for Girls Disposable Paper Plates Balloons Arch Napkin Cake Topper Backdrop Cup Tablecloth Banner for Strawberry Theme Party Supplies**SUOQUJE**$28.66**0 rev2mo ago](https://www.amazon.com/dp/B0GYYMDN1V) [**Strawberry Birthday Decorations Includes Plates Napkins Cups Cutlery Cupcake Toppers Banner Tablecloths Balloons for Berry First Strawberry Shortcake Birthday Decorations Serves 24**LINHAXM**$23.00**23 rev5mo ago](https://www.amazon.com/dp/B0GJZKMBBR) [**Berry First Birthday Decor Strawberry 1st Birthday Decorations Includes Plates Napkins Cups Cutlery Cupcake Toppers Banner Tablecloths Balloons for Strawberry Party Decorations**QIYANPAX**$20.47**7 rev5mo ago](https://www.amazon.com/dp/B0GJZCLVCV) [**223Pcs Strawberry Birthday Decorations Pink Berry Plates and Napkins Happy Birthday Banner Berry Sweet Tablecloth Honeycomb Cake Topper Hanging Swirls for Strawberry Party Decorations Serve 26**Haimimall**$23.19**24 rev6mo ago](https://www.amazon.com/dp/B0GDCSW8K1) [**Berry First Birthday Decorations for Girls Strawberry 1st Birthday Sweet One Party Supplies Baby Girl First Bday Decor with Balloon Garland Arch Kit Highchair Banner Backdrop ONE Boxes**Monnberry**$32.98**45 rev6mo ago](https://www.amazon.com/dp/B0GCRN23YD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Berry First Birthday Decor Strawberry 1st Birthday Decorations for Girls Disposable Paper Plates Balloons Arch Napkin Cake Topper Backdrop Cup Tablecloth Banner for Strawberry Theme Party Supplies**SUOQUJE**$28.66**0.0★**▲ 170%**](https://www.amazon.com/dp/B0GYYMDN1V) [**Strawberry Birthday Decorations Includes Plates Napkins Cups Cutlery Cupcake Toppers Banner Tablecloths Balloons for Berry First Strawberry Shortcake Birthday Decorations Serves 24**LINHAXM**$23.00**4.9★**▲ 152%**](https://www.amazon.com/dp/B0GJZKMBBR) [**Berry First Birthday Decor Strawberry 1st Birthday Decorations Includes Plates Napkins Cups Cutlery Cupcake Toppers Banner Tablecloths Balloons for Strawberry Party Decorations**QIYANPAX**$20.47**4.9★**▲ 149%**](https://www.amazon.com/dp/B0GJZCLVCV) [**223Pcs Strawberry Birthday Decorations Pink Berry Plates and Napkins Happy Birthday Banner Berry Sweet Tablecloth Honeycomb Cake Topper Hanging Swirls for Strawberry Party Decorations Serve 26**Haimimall**$23.19**4.9★**▲ 147%**](https://www.amazon.com/dp/B0GDCSW8K1) [**TITKKOP Baby Girl 1st Birthday Clothes One Year Old Tulle Romper Sleeveless Bodysuit Cake Smash Outfits(Pink4 9-12M)**TITKKOP**$12.01**4.8★**▲ 103%**](https://www.amazon.com/dp/B0CZ7684P5)
**~~View all trending →~~**
## **What buyers say about strawberry shortcake birthday**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“Nice quality plates and cups”*
**Value For Money**12%
*“Good value”*
**Advertised Vs Actual Product**9%
*“As described”*
**Color**9%
*“Colors are so vibrant”*
**Design-Overall**6%
*“Cute design”*
**Size-Overall**5%
*“Perfect fit”*
**Assembly/Installation**5%
*“Easy to put together”*
**Durability**4%
*“they did not break”*
**Brightness/Shine/Glow**3%
*“Glitters”*
**Material Quality**2%
*“the material is pretty durable”*
### **What buyers complain about **
**Size-Overall**11%
*“Runs a little big”*
**Smell**10%
*“Smells Fishy”*
**Inflation/Deflation**9%
*“they would not stay inflated”*
**Quality-Overall**8%
*“quality of the utensils is a little cheap and flimsy”*
**Adhesion/Stickiness**6%
*“Im bad with the sticky dots”*
**Assembly/Installation**5%
*“got worse as the day went on or if you touched it to set it up”*
**Advertised Vs Actual Product**4%
*“But the main picture can be deceiving because it looks very full”*
**Strength**4%
*“Its breaks easy”*
**Thickness**3%
*“I was looking for some more thicker”*
**Shoulder Fit**3%
*“it's a little big in the shoulders”*
### **Top return reasons **
**Size-Overall**41%
**Value For Money**10%
**Color**6%
**Advertised Vs Actual Product**6%
**Quality-Overall**6%
**Shoulder Fit**5%
**Material Quality**4%
**Length**4%
**Defective Material/Parts**2%
**Thin**2%
## **Common questions**
- **Is strawberry shortcake birthday profitable to sell on Amazon United States?**
- The niche generates $130K/yr across 81 tracked products. 9 of 21 products launched in the last 360 days are still selling. 90-day search growth is +4.1%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the strawberry shortcake birthday niche?**
- 61 brands and 68 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 34% of demand.
- **What do buyers complain about in strawberry shortcake birthday?**
- Top complaints mined from reviews: Size-Overall, Smell, Inflation/Deflation. The return rate is 2.6%.
- **What does it cost to enter the strawberry shortcake birthday niche?**
- Listings span $5.90–$89.30; the average listing price is $20.24 (sweet spot $15–$100). The average incumbent carries 322 reviews — the moat a new listing must climb.
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