---
title: "Strawberry Blanket — $46K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/strawberry-blanket"
last_updated: "2026-08-09T23:24:44.421Z"
locale: en
meta:
description: "Niche score 40/100 · $46K/yr market · 146K searches/yr · $25.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $46K/yr market · 146K searches/yr · $25.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Strawberry Blanket — $46K/yr Amazon US Niche (2026) - Flapen"
---
# **strawberry blanket**
**Skip it**
A small market ($46K/yr) — this niche doesn't clear our bar today.
Market size 11Growth 11Conversion 15Competition 79Returns 70Price range 85Avg price 95Brand share 30Review moat 46Quality gap 17
**Avg price**
**Incredible****$25.49**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.92–$52.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****1,915.85**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$46K**
$46K/yr · 146K searches
**Growth**
**Bad****-27.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, strawberry blanket is a $46K/yr Amazon United States market (146K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **strawberry blanket market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$51K–$64K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#1,012**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **82%**
- **Out of stock**
- **4.3%**
- **Avg brand age**
- **21 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**18 **▲rising
**Sellers**
**27**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**36%**
Top 20: 89%
**Open market**
**10%**
- Jay Franco46% - Silver Buffalo21% - Dietersler10% - Giggling Getup7% - Aemicion3% - Surreal Entertainment2% - Open — no brand owns it (12 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -27.8% search growth over the last 90 days.
10K6KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/strawberry-blanket/trend)
## **Top strawberry blanket search terms**
- **strawberry shortcake blanket**125K/yr-30.9%1.0% conv. - **strawberry shortcake blanket adult**12K/yr-3.7%1.7% conv. - **strawberry shortcake throw blanket**9K/yr-5.1%1.8% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/strawberry-blanket/search-terms)
## **Top strawberry blanket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1K6%$3K9%$4K12%$5K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dietersler Wearable Blanket Hoodie Women Oversized Fluffy Hoodies Blanket with Pocket Warm Cozy Giant Sherpa Sweatshirt Gifts for Adults One Size for All**Dietersler**$24.15**4.8★764 rev](https://www.amazon.com/dp/B0BFL494FL) [2**Silver Buffalo Care Bears and Strawberry Shortcake 45 x 60 Fleece Throw Soft and Cozy Blanket 250 GSM**Silver Buffalo**$32.52**4.6★55 rev](https://www.amazon.com/dp/B0DLJ7XR4X) [3**Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Pink - Strawberry Shortcake 40x50 - Travel Blanket**Jay Franco**$19.15**4.8★488 rev](https://www.amazon.com/dp/B0G3Y3N4QW) [4**Jay Franco Kids Christmas Plush Throw Blanket 50x70 Inches Soft & Cozy Fleece Throw for Holiday Bedroom & Couch Dcor Official Licensed Product Pink - Strawberry Shortcake**Jay Franco**$29.58**4.6★82 rev](https://www.amazon.com/dp/B0FVXL2HNZ) [5**Jay Franco Kids Plush Throw Blanket Soft & Comfy Throw for Couch or Bed Cozy Home Dcor for Living Room & Bedroom Multi - Strawberry Shortcake 46x60 - Throw Blanket**Jay Franco**$21.24**4.7★1,406 rev](https://www.amazon.com/dp/B0CQRWW2TS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jay Franco Strawberry Shortcake Travel Blanket Super Soft Plush Throw 40 x 50 Inch Lightweight Polyester Blanket for Kids Travel Nap Time Bedroom & Gifts**Jay Franco**$24.24**0 rev2mo ago](https://www.amazon.com/dp/B0GYTYTRY8) [**Silver Buffalo Strawberry Shortcake Featuring Custard Striped 45 x 60 Fleece Throw Soft and Cozy Blanket 185 GSM**Silver Buffalo**$20.37**2,298 rev3mo ago](https://www.amazon.com/dp/B0GXX872H6) [**Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Pink - Strawberry Shortcake 60x70 - Throw**Jay Franco**$34.07**27 rev4mo ago](https://www.amazon.com/dp/B0GQVQ2WGJ) [**Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Pink - Strawberry Shortcake 40x50 - Travel Blanket**Jay Franco**$19.15**488 rev7mo ago](https://www.amazon.com/dp/B0G3Y3N4QW) [**Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Pink - Strawberry Shortcake 46x60 - Throw Blanket**Jay Franco**$22.03**488 rev7mo ago](https://www.amazon.com/dp/B0G3Y3R3KQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Pink - Strawberry Shortcake 60x70 - Throw**Jay Franco**$34.07**4.9★**▲ 432%**](https://www.amazon.com/dp/B0GQVQ2WGJ) [**Jay Franco Strawberry Shortcake Travel Blanket Super Soft Plush Throw 40 x 50 Inch Lightweight Polyester Blanket for Kids Travel Nap Time Bedroom & Gifts**Jay Franco**$24.24**0.0★**▲ 431%**](https://www.amazon.com/dp/B0GYTYTRY8) [**Silver Buffalo Strawberry Shortcake Featuring Custard Striped 45 x 60 Fleece Throw Soft and Cozy Blanket 185 GSM**Silver Buffalo**$20.37**4.8★**▲ 429%**](https://www.amazon.com/dp/B0GXX872H6) [**OLAOLA Wearable Blanket Hoodie Hooded Blanket with Pocket Strawberry**OLAOLA**$23.39**4.6★**▲ 411%**](https://www.amazon.com/dp/B0FBRC9LM9) [**Giggling Getup Wearable Blanket Hoodie for Women and Men Sherpa Fleece Hooded Blanket Sweatshirt Warm Cozy Sherpa Wearable Throw Oversized Hoodie with Giant Pocket & Sleeves for Adult Strawberry Cow**Giggling Getup**$37.00**4.8★**▲ 404%**](https://www.amazon.com/dp/B0D9VZSWP7)
**~~View all trending →~~**
## **What buyers say about strawberry blanket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**28%
*“Nice and soft”*
**Warmth**21%
*“Keeps you warm”*
**Comfort-Overall**9%
*“Comfy and warm”*
**Quality-Overall**5%
*“Great quality blanket”*
**Color**5%
*“Love the colour”*
**Gifting Purpose**4%
*“Pretty Christmas gift”*
**Advertised Vs Actual Product**4%
*“Exactly as pictured”*
**Size-Overall**4%
*“it fits perfectly”*
**Washability**2%
*“Washes good too”*
**Thickness**2%
*“Thick and amazing quality”*
### **What buyers complain about **
**Size-Overall**29%
*“Im 58 so its shorter on me than the model”*
**Thickness**11%
*“Thin”*
**Smell**6%
*“Horrible chemical smell”*
**Value For Money**4%
*“Completely overpriced”*
**Thin**4%
*“Thin material”*
**Weight Heavy**4%
*“its a bit bulky”*
**Quality-Overall**2%
*“It was a bit cheaper quality than I expected”*
**Arm Fit**2%
*“Arms are too long”*
**Length**1%
*“The length falls a little past my knees”*
**Warmth**1%
*“I promise its not keeping anybody else warm”*
### **Top return reasons **
**Size-Overall**45%
**Value For Money**6%
**Advertised Vs Actual Product**5%
**Quality-Overall**4%
**Material Quality**4%
**Color**3%
**Smell**3%
**Sleeve Fit**3%
**Length**3%
**Thin**2%
## **Common questions**
- **Is strawberry blanket profitable to sell on Amazon United States?**
- The niche generates $46K/yr across 34 tracked products. 1 of 11 products launched in the last 360 days are still selling. 90-day search growth is -27.8%. Flapen's verdict: Skip it (40/100).
- **How competitive is the strawberry blanket niche?**
- 18 brands and 27 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in strawberry blanket?**
- Top complaints mined from reviews: Size-Overall, Thickness, Smell. The return rate is 2.2%.
- **When does demand for strawberry blanket peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the strawberry blanket niche?**
- Listings span $9.92–$52.69; the average listing price is $25.49 (sweet spot $15–$100). The average incumbent carries 1,916 reviews — the moat a new listing must climb.
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