---
title: "Stranger Things Party Supplies — $1.6M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/stranger-things-party-supplies"
last_updated: "2026-08-09T23:27:13.587Z"
locale: en
meta:
description: "Niche score 61/100 · $1.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · $1.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Stranger Things Party Supplies — $1.6M/yr Amazon US Niche (2026) - Flapen"
---
# **stranger things party supplies**
**Worth a look**
Shows a thin review moat (132 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 87Growth 0Conversion 52Competition 73Returns 83Price range 77Avg price 80Brand share 76Review moat 93Quality gap 30
**Review moat**
**Great****131.97**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Great****$1.6M**
$1.6M/yr · 2.2M searches
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$16.84**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.61–$43.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****59%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-51.4%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, stranger things party supplies is a $1.6M/yr Amazon United States market (2.2M searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Worth a look — 61/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **stranger things party supplies market data**
- **Units sold / yr**
- **60K–80K**
- avg 250–500/product
- **Revenue / yr**
- **$1.0M–$1.3M**
- units × avg price
- **Conversion rate**
- **4.2%**
- **Avg BSR**
- **#1,481**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **94%**
- **Out of stock**
- **16.7%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**26 **▼falling
**Sellers**
**35**
**Top-5 brand share**
**59%**
Top 20: 94%
**Top-5 click share**
**41%**
Top 20: 81%
**Open market**
**35%**
- Teeo Deeo18% - UKMPFGJ18% - Generic10% - Aorsewynn7% - LANFUBEISI6% - Zizzy Zuzim6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -51.4% search growth over the last 90 days.
150K100KSpike '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 10.3×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/stranger-things-party-supplies/trend)
## **Top stranger things party supplies search terms**
- **stranger things birthday decorations**659K/yr-39.0%2.3% conv. - **stranger things party favors**115K/yr-40.3%0.9% conv. - **stranger things birthday**114K/yr-49.8%1.5% conv. - **stranger things party decorations**140K/yr-52.9%1.9% conv. - **stranger things decor**203K/yr-50.5%0.3% conv. - **stranger things balloons**54K/yr-38.6%1.9% conv. - **stranger things party**144K/yr-62.6%1.3% conv. - **stranger things decorations**413K/yr-86.0%1.7% conv. - **stranger things party supplies**204K/yr-86.9%1.3% conv. - **stranger things pinata**12K/yr-18.4%0.4% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/stranger-things-party-supplies/search-terms)
## **Top stranger things party supplies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$78K10%$157K15%$235K20%$314K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**51 pcs Birthday Party Decorations Kit Include Backdrops Banner 18 Balloonss 6 Hanging Swirls Cake Topper 24 Cupcake Toppers for Boys Girls Theme Party**UKMPFGJ**$11.32**4.9★52 rev](https://www.amazon.com/dp/B0GWSQDQTM) [2**41PCS Stranger Party Tableware 20 Plates 20 Napkins and 71 x 42 Tablecloth - S.tr.anger Theme Birthday Party Decoration Supplies**Teeo Deeo**$20.60**4.4★55 rev](https://www.amazon.com/dp/B0GG8GB7DJ) [3**Welcome to the Upside Down Banner Glitter Themed Party Spooky Halloween Birthday Banner for Themed Gathering Home Room Decoration Supplies**Zizzy Zuzim**$8.66**4.3★76 rev](https://www.amazon.com/dp/B0G5DJX875) [4**162Pcs Party Decorations Set Includes Backdrop Happy Birthday Banner 16 Balloons 6 Hanging Swirls 24 Cupcake Toppers Cake Topper 100 Stickers Stranger Party Supplies Things for Kids Teens Boys**Cefoust**$21.05**4.8★17 rev](https://www.amazon.com/dp/B0GM85K24S) [5**Stranger Birthday Decorations Party Supplies Set Include Banner Backdrop Balloons Stickers Hanging Swirls Cake Cupcake Toppers Tablecloth for Boys Girls Things Theme Party**Aorsewynn**$23.34**4.5★8 rev](https://www.amazon.com/dp/B0GTMVMW1N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**84Pcs Stranger Brithday Party Decorations Red and Black Theme Party Supplies Include 12 Rubber Bracelets 12 Keychain Wristbands 10 Button Pins and 50 Horror Elemental Stickers for Brithday Decorations**tetcuican**$29.05**39 revtoday](https://www.amazon.com/dp/B0GCBFQ4P6) [**Stranger Birthday Decorations Party Supplies Set Include Banner Backdrop Balloons Stickers Hanging Swirls Cake Cupcake Toppers Tablecloth for Boys Girls Things Theme Party**Aorsewynn**$23.34**8 rev4mo ago](https://www.amazon.com/dp/B0GTMVMW1N) [**82-Piece Stranger Party Decorations Set Upside Down Theme Birthday Supplies with Big Backdrop and Balloon Arch Kit for Fans**AIEWEV**$22.22**12 rev4mo ago](https://www.amazon.com/dp/B0GSQQ1KMH) [**125PCS Party Birthday Decorations Supplies Kit Includes Banner Balloons Hanging Swirls Cake Cupcake Toppers Tablecloth Backdrop Stickers Themed Decor Boys Girls Things Theme**Generic**$20.71**7 rev4mo ago](https://www.amazon.com/dp/B0GR1P8FJ6) [**50PCS Temporary Tattoos for Kids Birthday Party Favors Decoration Sticker Gifts for Girl Boys Home Activity Class Prizes Carnival Christmas Rewards**Generic**$7.06**33 rev4mo ago](https://www.amazon.com/dp/B0GR2VCCVC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Stranger Birthday Decorations Party Supplies Set Include Banner Backdrop Balloons Stickers Hanging Swirls Cake Cupcake Toppers Tablecloth for Boys Girls Things Theme Party**Aorsewynn**$23.34**4.5★**▲ 152%**](https://www.amazon.com/dp/B0GTMVMW1N) [**51 pcs Birthday Party Decorations Kit Include Backdrops Banner 18 Balloonss 6 Hanging Swirls Cake Topper 24 Cupcake Toppers for Boys Girls Theme Party**UKMPFGJ**$11.32**4.9★**▲ 151%**](https://www.amazon.com/dp/B0GWSQDQTM) [**88PCS Stranger Birthday Party Full Supplies Kit1 Banner + 6 Hanging Swirls + 20 (9-inch) Plates + 20 (7-inch) Plates + 20 Napkins + 20 Cups + 1 Tablecloth**Teeo Deeo**$20.20**4.2★**▲ 135%**](https://www.amazon.com/dp/B0GGB3MK8T) [**82-Piece Stranger Party Decorations Set Upside Down Theme Birthday Supplies with Big Backdrop and Balloon Arch Kit for Fans**AIEWEV**$22.22**4.4★**▲ 122%**](https://www.amazon.com/dp/B0GSQQ1KMH) [**9Pcs Stranger Birthday Party Supplies Honeycomb Centerpieces for Stranger Things Decorations Double Sided Table Centerpieces**Teeo Deeo**$9.02**4.6★**▲ 100%**](https://www.amazon.com/dp/B0GH63DCPW)
**~~View all trending →~~**
## **What buyers say about stranger things party supplies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“These candles are good quality”*
**Value For Money**12%
*“Great value”*
**Color**9%
*“colors are very cute”*
**Advertised Vs Actual Product**8%
*“Exactly what I wanted”*
**Design-Overall**7%
*“Fun designs”*
**Assembly/Installation**5%
*“I can just hang them up; it's quick and easy installation”*
**Fun/Entertainment Experience**4%
*“Fun and easy to use”*
**Ease Of Use**4%
*“Easy to use”*
**Size-Overall**3%
*“not small”*
**Durability**3%
*“It doesn't tear too easily”*
### **What buyers complain about **
**Size-Overall**11%
*“Smaller than expected”*
**Quality-Overall**9%
*“Not the highest quality set”*
**Adhesion/Stickiness**7%
*“Didnt stick at all”*
**Assembly/Installation**6%
*“Assembling took some time”*
**Value For Money**5%
*“A bit pricey”*
**Strength**5%
*“very flimsy”*
**Color**5%
*“I found that some were a bit darker”*
**Thickness**5%
*“they left a thick”*
**Smell**3%
*“The biggest thing to be aware of is the intense chemical odor that hits you as soon as you open the package”*
**Functionality-Overall**3%
*“This doesn't work very disappointing”*
### **Top return reasons **
**Size-Overall**23%
**Value For Money**11%
**Advertised Vs Actual Product**11%
**Color**9%
**Quality-Overall**7%
**Product Condition**5%
**Adhesion/Stickiness**5%
**Defective Material/Parts**4%
**Material Quality**4%
**Assembly/Installation**3%
## **Common questions**
- **Is stranger things party supplies profitable to sell on Amazon United States?**
- The niche generates $1.6M/yr across 36 tracked products. 13 of 33 products launched in the last 360 days are still selling. 90-day search growth is -51.4%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the stranger things party supplies niche?**
- 26 brands and 35 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 59% of demand.
- **What do buyers complain about in stranger things party supplies?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Adhesion/Stickiness. The return rate is 1.6%.
- **When does demand for stranger things party supplies peak?**
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 10.3× the quietest.
- **What does it cost to enter the stranger things party supplies niche?**
- Listings span $6.61–$43.50; the average listing price is $16.84 (sweet spot $15–$100). The average incumbent carries 132 reviews — the moat a new listing must climb.
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