---
title: "Stitch Birthday Decorations — $2.8M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/stitch-birthday-decorations"
last_updated: "2026-08-07T00:38:59.721Z"
locale: en
meta:
description: "Niche score 66/100 · $2.8M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 66/100 · $2.8M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Stitch Birthday Decorations — $2.8M/yr Amazon US Niche (2026) - Flapen"
---
# **stitch birthday decorations**
**Worth a look**
Shows a $2.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 96Growth 19Conversion 47Competition 88Returns 84Price range 59Avg price 80Brand share 92Review moat 75Quality gap 25
**Market size**
**Incredible****$2.8M**
$2.8M/yr · 4.4M searches
**Brand share**
**Great****43%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****27%**
top-5 click share — an open shelf
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$16.96**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****519.65**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$2.95–$32.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-11.4%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, stitch birthday decorations is a $2.8M/yr Amazon United States market (4.4M searches/yr). The top 5 brands hold 43% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 66/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **stitch birthday decorations market data**
- **Units sold / yr**
- **150K–200K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$2.5M–$3.4M**
- units × avg price
- **Conversion rate**
- **3.8%**
- **Avg BSR**
- **#729**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **4.0%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
**Brands**
**44 **▲rising
**Sellers**
**98**
**Top-5 brand share**
**43%**
Top 20: 79%
**Top-5 click share**
**27%**
Top 20: 61%
**Open market**
**53%**
- Higyther15% - Lilo and Stitch12% - Rovercci8% - KROCEUS5% - Arrowom4% - Disney4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.4% search growth over the last 90 days.
250K150KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/stitch-birthday-decorations/trend)
## **Top stitch birthday decorations search terms**
- **stitch birthday decorations**1.4M/yr-20.4%1.9% conv. - **lilo and stitch birthday party decorations**616K/yr-3.7%2.0% conv. - **stitch party favors**437K/yr-19.3%3.5% conv. - **stitch party decorations**304K/yr-1.2%2.1% conv. - **lilo and stitch party decorations**211K/yr+12.8%1.6% conv. - **stitch and angel birthday decorations**177K/yr-18.9%1.4% conv. - **lilo and stitch party favors**196K/yr-6.8%2.9% conv. - **stitch balloons**182K/yr-11.3%2.3% conv. - **stitch birthday**126K/yr-9.1%1.4% conv. - **stitch pinata**83K/yr+11.6%0.4% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/stitch-birthday-decorations/search-terms)
## **Top stitch birthday decorations products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$56K4%$112K6%$169K8%$225K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**103PCS Stitch Party Supplies Birthday Decorations Set Include Banner Balloons Stickers Hanging Swirls Cake Cupcake Toppers Tablecloth for Boys Girls Stitch Theme Party**Lilo and Stitch**$21.39**4.6★184 rev](https://www.amazon.com/dp/B0FNWS67MF) [2**Stitch kids Birthday Party Supplies decoration Set 125PCS for16 Guests 1Tablecloth 16 Plates 16Napkins Banner Stickers Cake Topper 16 Invitations card with envolopes 16 Blowouts &16Popcorn Boxes**Rovercci**$27.66**4.7★577 rev](https://www.amazon.com/dp/B0D7THFW4B) [3**88PCS For Stitch Party Supplies: 6 Hanging Swirls 20 Napkins 20 Cups 20 Plates 9 inch 20 Plates 7 inch 1 Banner 1 Tablecloth for Stitch Birthday Party Decorations**KROCEUS**$28.75**4.5★160 rev](https://www.amazon.com/dp/B0FR1JHQTF) [4**Higyther For Stitch Birthday Party Supplies Set 123 Pieces Party Decoration Kit with Banner Balloons Plates Backdrop Hanging SwirlsCupcake TopperBlue**Higyther**$32.20**4.7★117 rev](https://www.amazon.com/dp/B0F9B3FYHH) [5**Arrowom 24pcs Hawaiian Leis Bulk Luau Party Silk Flower Necklace Colorful Tropical Hawaiian Bulk Hula Dance Party Decor Flower Leis Summer Beach Pool Party Decorations Favors Supplies**Arrowom**$9.77**4.5★3,128 rev](https://www.amazon.com/dp/B0CR6SG9NZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**cerfioo 86pcs Stitch Birthday Party decorations Set Included 12 Bracelets 12 Acrylic Pins 12 Keychains 50 Stickers for Boys and Girls Cartoon Theme Party**cerfioo**$23.59**72 rev6mo ago](https://www.amazon.com/dp/B0GDSHW2S1) [**Minyu Tropical Floral Number large Balloon - 10-pack includes hibiscus and palm leaves pink and blue star foil and sequined balloons perfect for birthday party decorations. (Number 7)**Minyu**$9.94**132 rev7mo ago](https://www.amazon.com/dp/B0G1WY5LBD) [**Stitch Party Supplies Birthday Party Decorations Set Include Banner Backdrop Balloons Hanging Swirls Cake Cupcake Toppers Tablecloth for Boys Girls Stitch Party Decorations**Chinovi**$25.11**17 rev8mo ago](https://www.amazon.com/dp/B0G34LCDF8) [**Stitch Party Supplies 49PCS Birthday Decorations Set Include Banner Balloons backdrop Stickers Hanging Swirls Cake Cupcake Toppers Tablecloth for Boys Girls Stitch Theme Party**Higyther**$21.42**131 rev8mo ago](https://www.amazon.com/dp/B0G1YNRNF1) [**Stitch Party Supplies 39PCS Birthday Decorations Set Include Banner Balloons Cake Cupcake Toppers for Boys Girls Stitch**Higyther**$15.74**103 rev8mo ago](https://www.amazon.com/dp/B0G1YKQCMK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Stitch Party Supplies Birthday Party Decorations Set Include Banner Backdrop Balloons Hanging Swirls Cake Cupcake Toppers Tablecloth for Boys Girls Stitch Party Decorations**Chinovi**$25.11**4.8★**▲ 174%**](https://www.amazon.com/dp/B0G34LCDF8) [**Minyu Tropical Floral Number large Balloon - 10-pack includes hibiscus and palm leaves pink and blue star foil and sequined balloons perfect for birthday party decorations. (Number 7)**Minyu**$9.94**4.4★**▲ 89%**](https://www.amazon.com/dp/B0G1WY5LBD) [**Disney Lilo & Stitch Little Girls T-Shirt 7-8**Disney**$16.31**4.8★**▲ 79%**](https://www.amazon.com/dp/B0BJL6495J) [**Blue Cartoon Theme Birthday Party Supplies Decorations Including Birthday Banner Tablecloth Backdrop Hanging Swirls Balloons Cake Toppers for kawaii Party**GOTOFUN**$20.01**4.7★**▲ 72%**](https://www.amazon.com/dp/B0G1X2S7FY) [**Higyther For Stitch Birthday Party Supplies Set 123 Pieces Party Decoration Kit with Banner Balloons Plates Backdrop Hanging SwirlsCupcake TopperBlue**Higyther**$32.20**4.7★**▲ 71%**](https://www.amazon.com/dp/B0F9B3FYHH)
**~~View all trending →~~**
## **What buyers say about stitch birthday decorations**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**17%
*“Great buy for the money”*
**Quality-Overall**16%
*“the balloons are great quality”*
**Color**12%
*“Colors are nice”*
**Advertised Vs Actual Product**8%
*“just what i wanted”*
**Size-Overall**5%
*“Good size”*
**Fun/Entertainment Experience**5%
*“Fun for kids”*
**Gifting Purpose**4%
*“Great gift”*
**Stitch/Finish/Polish**4%
*“Fun Stitch Kit”*
**Design-Overall**4%
*“Fun design”*
**Durability**4%
*“It is made of a nice durable material that makes it reusable time and time again”*
### **What buyers complain about **
**Size-Overall**20%
*“very small”*
**Quality-Overall**15%
*“Horrible quality”*
**Durability**6%
*“Breaks easily”*
**Advertised Vs Actual Product**5%
*“Not as advertised”*
**Value For Money**4%
*“The price was low”*
**Strength**4%
*“Very fragile”*
**Functionality-Overall**4%
*“Balloons didn't flow at all”*
**Inflation/Deflation**3%
*“Item didnt stay inflated”*
**Thickness**3%
*“the material feels a bit thin”*
**Color**2%
*“beware goodie bags are plain blue”*
### **Top return reasons **
**Size-Overall**33%
**Value For Money**15%
**Quality-Overall**13%
**Advertised Vs Actual Product**9%
**Color**6%
**Material Quality**4%
**Functionality-Overall**3%
**Defective Material/Parts**2%
**Inflation/Deflation**2%
**Strength**1%
## **Common questions**
- **Is stitch birthday decorations profitable to sell on Amazon United States?**
- The niche generates $2.8M/yr across 72 tracked products. 21 of 35 products launched in the last 360 days are still selling. 90-day search growth is -11.4%. Flapen's verdict: Worth a look (66/100).
- **How competitive is the stitch birthday decorations niche?**
- 44 brands and 98 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 43% of demand.
- **What do buyers complain about in stitch birthday decorations?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.6%.
- **When does demand for stitch birthday decorations peak?**
- Demand peaks in Jun–Jul–Aug; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the stitch birthday decorations niche?**
- Listings span $2.95–$32.20; the average listing price is $16.96 (sweet spot $15–$100). The average incumbent carries 520 reviews — the moat a new listing must climb.
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