---
title: "Search terms — stitch and angel birthday decorations - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/stitch-and-angel-birthday-decorations/search-terms"
last_updated: "2026-08-09T23:46:34.731Z"
locale: en
meta:
  description: "Niche score 56/100 · $161K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · $161K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — stitch and angel birthday decorations - Flapen"
---

# **stitch and angel birthday decorations**

**Worth a look**

Shows a thin review moat (232 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 34Growth 17Conversion 47Competition 79Returns 75Price range 67Avg price 82Brand share 86Review moat 88Quality gap 43

**Review moat**

**Great****232.3**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Great****49%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$17.68**

avg listing price — sweet spot $15–$100

**Competition**

**Great****36%**

top-5 click share — an open shelf

**Returns**

**Good****2.0%**

return rate — above 5% kills the launch gate

**Price range**

**Good****$6.56–$32.20**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****3.7%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$161K**

$161K/yr · 244K searches

**Growth**

**Bad****-15.2%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms